富途PR Manager
任职要求
Degree holder of Communications, Journalism, Marketing, Public Relations or Business and Finance or related discipline5-8 years of experience, preferably in corporate communications or public relations, either agency or inhouse experience Outstand…
工作职责
Provide communication strategic counseling to business partners Define and prioritize communication needs of the businesses, identify communications opportunities to support business needs and develop overarching communications strategiesDevelop close relations with the media, journalists, editors who cover relevant territories, as well as maintain/deepen relationship with exiting contacts; handle media enquiries and interviews to generate positive coverage Develop press releases, bylines, speech, talking points, media pitches, and other communications materials Support issues & crisis communications Coordinate and negotiate with PR agencies on events, issues and other activitiesWork with company’s global and local teams to plan and execute integrated communications campaigns
1. Develop and execute media strategies to support the PR team's goals, ensuring strong media exposure across different platforms (e.g., print, digital, podcast, etc ). 2. Manage media budgets, ensuring campaigns are executed within allocated financial resources. 3. Stay current with industry trends in media buying and PR to make data-driven recommendations that will enhance the company’s brand visibility and media presence. 4. Build and maintain effective relationships with relevant media outlets, agencies, and organizations. 5. Act as the primary liaison for media inquiries, ensuring timely and accurate responses to maintain positive media relationships. 6. Write, distribute, and pitch press releases, case studies, op-eds, and other media materials
1. 话题营销与热点借势 - 挖掘北美市场文化热点，策划具有病毒传播潜力的营销话题 - 结合当地节日、赛事等节点，打造本土化营销事件 - 联动KOL/KOC构建话题传播矩阵 2. 内容营销策略 - 主导品牌故事、产品技术解读、用户案例等内容创作 - 优化多平台内容分发策略 - 建立内容效果评估体系，持续优化传播策略 3. 品牌传播与媒体关系 - 制定并执行北美市场品牌传播策略，建立与核心媒体的深度合作关系 - 策划CEO/高管专访、行业观点输出等公关活动，提升品牌专业形象 - 监控品牌舆情，建立危机公关快速响应机制 4. 跨部门协作 - 与海外市场团队和各个部门紧密配合，确保品牌信息一致性 - 管理外部公关公司和供应商等合作伙伴
Key Responsibilities: Develop and execute comprehensive PR strategies to support conferencing product’s business goals, ensuring strong media coverage across platforms (e.g., print, digital, broadcast, podcast). Manage media budgets and ensure all campaigns are executed effectively within allocated resources. Support both B2C and B2B media outreach, by positioning the products in the audio-visual, enterprise communication, IT, and video conferencing spaces. Build and maintain strong relationships with global media outlets, PR agencies, AV industry publications, analysts, and relevant B2B platforms. Serve as the primary point of contact for media inquiries, ensuring timely, accurate, and brand-aligned responses. Craft and pitch press releases, case studies, op-eds, media kits, and other communication materials to secure earned media placements. Represent Insta360 at media events and local industry activities; preference for candidates located in the U.S. to facilitate in-person engagement.
- Develop and execute PR strategies that align with Insta360’s business objectives and brand vision, ensuring a cohesive message across all channels. - Proactively monitor media and social media channels to identify emerging issues and respond with effective, transparent communication. - Actively monitor and engage in online communities and forums (Reddit, Twitter, Facebook groups) - Manage relationships with external PR agencies, media partners, and creators - Analyze the performance of PR campaigns and provide detailed reports on the impact, effectiveness, and insights for continuous improvement of communication efforts.