拳头游戏Senior Brand Manager - TFT
任职要求
Required Qualifications: • 5+ years of experience in brand management, publishing marketing, or marketing coordination within gaming, entertainment, or digital media 5+ years of experience • Experience collaborating with partners or agencies to support marketing or publishing initiatives • Familiarity with gaming audiences, especially in strategy, autobattler, or competitive genres • Fluent in Mandarin Chinese and English, with strong communication and coordination skills Mandarin Chinese …
工作职责
Responsibilities: Brand Strategy Support • Lead the development of localized brand strategies by providing input and coordinating with Riot and Tencent stakeholders • Help review Tencent campaign plans and creative work, ensuring alignment with brand guidelines and Riot’s values • Assist in the documentation and communication of brand narratives and publishing plans for internal and external stakeholders Publishing Collaboration • Serve as a point of contact for Tencent’s publishing and marketing teams, offering feedback and support during campaign planning and execution • Coordinate with Riot global teams (product, creative, publishing) to communicate China-specific priorities and requests • Support the preparation of strategic updates and campaign evaluations based on Tencent and market feedback Player and Market Insights • Gather and share insights on the Chinese TFT player communities, including preferences, cultural context, and engagement trends • Collaborate with insights teams to support research initiatives and apply findings to publishing decisions • Monitor industry trends and competitor activity to help inform brand adjustments Cross-functional Coordination • Work closely with Riot China and global publishing teams to align messaging and player-facing efforts • Ensure campaign materials and communications reflect consistent tone and positioning • Support initiatives that build long-term player trust and brand familiarity in China
- Brand Strategy Development: Own the end-to-end development and execution of the brand strategy, including long-term positioning, messaging, and market differentiation. Ensure alignment with business goals and evolving consumer trends. Uphold and evolve brand guidelines to ensure consistency and integrity across all marketing materials. - Brand Campaign Management: Oversee the development, execution, and optimization of multi-channel brand campaigns to build brand awareness and drive engagement. - Creative Direction: Collaborate with internal and external creative teams to ensure all content and collateral align with the brand's identity and messaging - Content Oversight: Manage in-house and external content teams, ensuring all content meets high creative standards and complies with brand guidelines. Evaluate content performance and provide guidance to optimize creative output. - Brand Performance: Track and analyze brand performance through key metrics (brand awareness, sentiment, loyalty, etc.) and provide actionable insights to optimize brand campaigns and initiatives. - Budget Management: Oversee the brand budget, ensuring that all brand activities are delivered on time, within budget, and aligned with strategic objectives. - Mentorship & Leadership: Set clear objectives, lead and mentor team members, providing guidance on brand best practices and creative development.
• You will work with global teams to develop campaign/creative briefs (lots of them) to support our internal partners and service teams, while ensuring that our tactics continue to drive our brand and product forward • You will work closely with Tencent and TJ sports, in leading and co-creating China campaign programs that focus our team’s calories on the things that matter most, ensuring we establish the same product focused, unapologetically global, long-lasting, meaningful experience that resonates with players in China • You will pay close attention to everything happening within our community, and partner with our internal insights team to drive marketing research, leveling up the team’s collective knowledge of our player and market • You will connect product truth, player insights, esports and community knowledge to make most informed marketing strategy/tactic that enhances player-facing experience • You will partner with cross-discipline marketing teams and service partners to execute global campaign tactics • You will be the ultimate brand shepherd between global marketing and local publishing partners
1. 负责巴西国际品牌的整合营销，能基于用户需求洞察和业务数据分析，输出符合客户需求的营销策略，推进落地并沉淀营销方法论。 2.基于阶段性业务目标打造差异化的招商策略，有较强的供给认知和数据分析能力，同时具备一定谈判策略和沟通能力，支撑大客户销售团队提升营销供给质量。 3.统筹品牌/品类整合营销活动，对营销策划与资源整合工作负责，包括但不限于目标设定、需求收集、节奏设计、方案策划、资源整合、营销玩法和传播点设计等。 4.整合美团内外部资源，跨部门协作沉淀合作机制及SOP。
Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us! For more information, please visit: https://us.anker.com/ Location: Onsite at our Bellevue, WA office About the Role: We are seeking a Brand Communications Manager to lead the execution and evolution of brand communications across owned and shared channels. This role focuses on brand narrative development, messaging frameworks, and cross-functional alignment. The ideal candidate is a strong brand storyteller and operator who can translate company strategy into clear, consistent messaging and enable teams to communicate effectively at scale. Key Responsibilities: 1. Brand Narrative & Messaging - Own and evolve core brand narratives, messaging frameworks, and positioning documents - Develop and maintain brand voice guidelines and communications playbooks - Ensure consistency of messaging across campaigns, launches, and regions 2. Communications Enablement - Enable internal teams (Marketing, Product, Sales, HR) with messaging toolkits, FAQs, and talking points - Partner with leadership to shape messaging for company initiatives, announcements, and milestones - Review and guide communications outputs to ensure alignment with brand standards 3. Cross-Functional & Regional Alignment - Partner closely with global brand and marketing teams in the U.S., Europe, and China to align messaging execution - Coordinate communications planning and timelines across teams - Act as a point of alignment for brand communications across functions 4. External Communications Support - Support external communications efforts by providing messaging direction and content support - Review press materials and announcements for brand consistency and clarity 5. Measurement & Optimization - Define qualitative and quantitative indicators for brand communications effectiveness - Review performance data and provide recommendations for messaging improvements