美团Keeta-Senior Brand Marketing Manager

We are seeking a strategic Senior Marketing Operations Manager to establish and optimize our marketing investment framework. This role will design budget management protocols, drive financial-performance alignment, and cultivate best practice sharing across markets. You will serve as the crucial bridge between Finance, Regional Teams, and Leadership, ensuring marketing spend delivers measurable business impact. Key Responsibilities 1. Budget Governance & Process Design Design standardized budget planning templates and timelines Establish clear approval workflows with Finance for marketing budgets Develop procurement guidelines for marketing expenditures Create budget adjustment protocols for agile investment 2. Performance Accountability Framework Implement campaign evaluation standards with unified KPIs Oversee post-campaign review process with standardized templates Manage vendor payment certification tied to performance Maintain marketing spend database with categorization 3. Insight Generation & Reporting Produce quarterly Spend Effectiveness Reports Develop allocation vs. performance analysis Lead budget planning workshops with stakeholders Present investment recommendations to leadership 4. Capability Building Curate Marketing Operations Playbook Organize best practice sharing sessions Establish cross-functional training programs Maintain case study repository 我们正在寻找一位战略性的高级市场运营经理，负责建立和优化我们的营销投资框架。该角色将设计预算管理协议，推动财务绩效的对齐，并在各市场间培养最佳实践分享。您将作为财务部门、区域团队和领导层之间的重要桥梁，确保营销投入能够带来可衡量的业务影响。 主要职责： 1. 预算治理与流程设计 设计标准化预算规划模板和时间表 与财务部门制定明确的营销预算审批工作流程 制定营销支出的采购指南 创建预算调整协议以实现敏捷投资 2. 绩效责任框架 实施统一关键绩效指标（KPI）的活动评估标准 监督使用标准化模板的活动后评审流程 管理与绩效挂钩的供应商付款认证 维护分类的营销支出数据库 3. 洞察生成与报告 制作季度支出效果报告 开发分配与绩效分析 领导与利益相关者的预算规划研讨会 向领导层呈现投资建议 4. 能力建设 策划市场运营操作手册 组织成功案例分享会议 建立跨职能培训项目 维护案例研究库

We are seeking a Strategic Account Manager to build and maintain strong, long-lasting relationships with our most Strategic Partner Accounts. You will be responsible for the development and growth of strategic accounts on Keeta. The candidate should be hands-on, detail oriented, have relentlessly high standards and operates as a business owner who understands key levers to achieve results. Responsibilities: 1. Relationship Management: Estabilish long-term relationships with out most strategic partners, including some top F&B Group and Brands in Middle East. Interact effectively with different key persons(KP) within the partner and have the ability to influence senior executives. 2. Business Growth: Contribute to business strategy development and identify key initiatives that drive growth and improve the end customer & merchants experience. Collaborate effectively with internal teams (marketing, operations, product, etc.) to allocate resources, thereby supporting growth objectives. 3. Key Project Implementation: Proactively initiate or undertake high-priority key projects such as new brand expansion/single brand marketing/promotional events, and achieve effective results. 4. Explore new approaches and ideas in the fields of delivery operation together with brands partners, by combining the current status of the local F&B industry with the value of online food delivery platforms. 我们急寻一位勇于求变、突破现状的战略客户经理，和GCC最Top的餐饮品牌形成持续的、长期的战略伙伴关系，以品牌业绩责任人的视角，为战略客户在Keeta上的合作和增长负责，应对连锁客户对经营管理的更高要求，并推动香港餐饮业的数字化和外卖发展。 岗位职责： 1、客户关系管理：清晰了解战略客户的组织架构和目标，能与品牌内不同KP建立长期友好的战略合作关系，能影响餐饮品牌的C-Level管理层等重要KP； 2、品牌业绩增长：能够制定符合品牌战略的平台运营策略并与客户达成一致目标；能够和内部各团队（市场、运营、产品等）有效协同，建立资源解决品牌问题，支持品牌目标达成； 3、重点项目落地：主动发起或承接新品牌拓展/单品牌营销/活动大促招商等高优重点项目，并有效达成； 4、品牌策略创新：结合本地餐饮业现状和外卖平台价值，在数字化营销、活动运营、商品运营、外卖店打造等领域探索新玩法、新思路！

About the Role We are looking for a strategic, execution-focused integrated senior communication manager to build our content strategy in central marketing team for the Middle East (Mainly United Arab Emirates, Qatar & Kuwait). You will be responsible for crafting high-impact content strategies, driving campaign engagement, and amplifying our presence in a complex, multicultural region. This role is for a "doer" – someone who can identify cultural moments, buzzworthy campaigns, and turn our brand into a regional conversation starter, all while navigating local sensitivities. Key Responsibilities 1. Strategic Brand Engagement Develop hyper-localized content strategies for GCC markets (Mainly United Arab Emirates, Qatar & Kuwait), leveraging cultural insights and consumer behavior Identify and capitalize on high-impact moments (e.g., Ramadan, Saudi National Day, Dubai Shopping Festival) Drive engaging storytelling through owned and earned channels to promote our brand and offers, ensuring alignment with corporate messaging 2. Viral & Buzzworthy Campaigns Conceptualize and execute large-scale campaigns around the year (e.g., gamified promotions, influencer-led challenges) Build an in-house "content engine" capable of real-time, trend-driven marketing Partner with local cultural entities (e.g., sports leagues, entertainment hubs) for authentic, engagement-driving activations 3. Crisis & Reputation Coordination Work closely with the corporate Public Relation team to ensure marketing campaigns align with broader reputation goals Flag potential cultural/religious sensitivities in campaign concepts before launch Monitor public sentiment and adjust campaigns in real-time to avoid missteps 4. Team & Ecosystem Leadership Manage relationships with platforms, and influencers (without overlapping with Corp Public Relation’s remit) Optimize paid and organic content distribution for maximum engagement on a campaign basis

As the Key Account Management Lead, you will be responsible for leading and guiding one key account management team in building and maintaining strong, long-lasting relationships with our brand partners. You will oversee the development of key account plans, negotiate commertial terms, and and enhance their performance on our platform through exceptional merchants services. This role will report to the Head of Key Account. Job description: 1. Business Development and Negotiation: Lead team to build and strengthen relationships with key brand partners through key engagement and negotiation of mutually beneficial agreements; Utilize exceptional communication skills to interact effectively with senior executives, understanding their needs and aligning our services to their strategic goals. 2. Key Account Planning and Execution: Develop and implement a comprehensive key account management strategy that aligns with both company's business goals and brand partners' objectives; Allocate resources effectively to support strategic initiatives and maximize ROI for both the company and our partners; Regularly assess partner performance to optimize their success on our platform through data analysis. 3. Leadership and Team Management: Lead the key account management team by setting clear objectives, providing guidance, and offering professional development opportunities; Define and track key performance indicators (KPIs) for the key account managers to measure success and drive team performances; Foster a culture of excellence and accountability within the team, ensuring all members are equipped to meet and exceed their goals. 4. Cross-functional Collaboration: Collaborate closely with operations, product managers, marketing, customer service, and finance teams to deliver a cohesive and superior service to brand partners. 作为大客户管理部门负责人，领导和指导大客户管理团队，建立和维护与我们重点餐饮品牌合作伙伴的关系，并通过优质的商家服务为双方带来持续增长。该职位直接汇报给 KA 团队负责人。 职位描述： 1、商务合作和谈判：领导团队与重点餐饮品牌建立共赢的战略合作关系；能够有效地与餐饮品牌的高级管理层互动，了解他们的需求，并使我们的服务与他们的战略目标一致。 2、大客户运营策略规划与执行：制定与公司业务目标和品牌合作伙伴目标一致的大客户发展策略；能够有效分配资源以支持策略达成，并为公司及合作伙伴创造最大化的收益；通过数据分析定期评估业绩表现，不断优化品牌运营策略并驱动他们在平台上获得增长和收入。 3、大客户团队管理：为大客户经理设定明确的目标和发展机会；定义并跟踪大客户经理的关键绩效指标，有效衡量团队的绩效表现并推动达成更好的结果；培养追求卓越的团队，提供有效指导，确保所有成员都有能力达成目标并超出预期。 4、跨部门协作：与运营、产品、营销、客服和财务团队紧密合作，共同为品牌合作伙伴提供优质的服务。