美团Keeta-Senior Brand Marketing Manager

We are seeking a strategic Senior Marketing Operations Manager to establish and optimize our marketing investment framework. This role will design budget management protocols, drive financial-performance alignment, and cultivate best practice sharing across markets. You will serve as the crucial bridge between Finance, Regional Teams, and Leadership, ensuring marketing spend delivers measurable business impact. Key Responsibilities 1. Budget Governance & Process Design Design standardized budget planning templates and timelines Establish clear approval workflows with Finance for marketing budgets Develop procurement guidelines for marketing expenditures Create budget adjustment protocols for agile investment 2. Performance Accountability Framework Implement campaign evaluation standards with unified KPIs Oversee post-campaign review process with standardized templates Manage vendor payment certification tied to performance Maintain marketing spend database with categorization 3. Insight Generation & Reporting Produce quarterly Spend Effectiveness Reports Develop allocation vs. performance analysis Lead budget planning workshops with stakeholders Present investment recommendations to leadership 4. Capability Building Curate Marketing Operations Playbook Organize best practice sharing sessions Establish cross-functional training programs Maintain case study repository 我们正在寻找一位战略性的高级市场运营经理，负责建立和优化我们的营销投资框架。该角色将设计预算管理协议，推动财务绩效的对齐，并在各市场间培养最佳实践分享。您将作为财务部门、区域团队和领导层之间的重要桥梁，确保营销投入能够带来可衡量的业务影响。 主要职责： 1. 预算治理与流程设计 设计标准化预算规划模板和时间表 与财务部门制定明确的营销预算审批工作流程 制定营销支出的采购指南 创建预算调整协议以实现敏捷投资 2. 绩效责任框架 实施统一关键绩效指标（KPI）的活动评估标准 监督使用标准化模板的活动后评审流程 管理与绩效挂钩的供应商付款认证 维护分类的营销支出数据库 3. 洞察生成与报告 制作季度支出效果报告 开发分配与绩效分析 领导与利益相关者的预算规划研讨会 向领导层呈现投资建议 4. 能力建设 策划市场运营操作手册 组织成功案例分享会议 建立跨职能培训项目 维护案例研究库

- Develop and execute comprehensive marketing strategies to drive brand awareness and customer acquisition. - Create and execute marketing campaigns to build and strengthen the Keeta brand, driving brand awareness, customer loyalty, and engagement. - Conduct market research and competitor analysis globally to identify emerging trends and opportunities in the food delivery industry, and apply insights to enhance the Keeta brand positioning. - Collaborate with cross-functional teams, including product, operations, and design, to ensure consistent brand messaging and brand representation across all touch points. - Develop and maintain brand guidelines and standards to ensure cohesive brand identity and voice.- Oversee the development and execution of branding and creative assets, including advertising materials, packaging, website content, and social media content, to ensure alignment with the brand strategy. - Monitor and analyze brand performance metrics, such as brand awareness, perception, and customer sentiment, and provide data-driven recommendations for brand optimization. - Manage marketing budgets allocated to brand management activities and ensure efficient allocation of resources. - Stay up-to-date with industry developments, market trends, and best practices in brand management to drive continuous improvement and innovation.

- Drive marketing campaigns to enhance brand awareness and customer engagement. - Manage and grow our social media presence across platforms - Develop compelling content and copy for marketing materials, social media posts, and campaigns. - Collaborate with cross-functional teams to ensure cohesive branding and messaging across all platforms. - Manage and grow our social media presence across platforms

1.Develop and Implement Marketing Plans: Independently create and execute marketing strategies to enhance brand awareness of Keeta grocery service. 2.Market Analysis: Analyze market trends and competitor activities to identify opportunities and challenges. 3.Collaboration: Maintain frequent communication with user growth team and central marketing team to align on strategies, share insights and gain win-win. 4.Partnership Development: Establish and nurture partnerships with local government, chambers of commerce, and community organizations. 5.Marcom Campaign Management: Plan and execute marketing communications (marcom) campaigns to engage residents and visitors effectively. 6.Data Analysis: Collect and analyze marketing data to evaluate the effectiveness of campaigns and make necessary adjustments.