拳头游戏Senior Brand Manager
任职要求
• 5 years of marketing experience in campaign planning and development • Experience working with data to inform creative briefs and program execution • Experience working across multiple campaign programs simultaneously • Experience collaborating with outside agencies and vendors to executive campaign tactics Desired Qualifications: • Experience working o…
工作职责
• You will work with global teams to develop campaign/creative briefs (lots of them) to support our internal partners and service teams, while ensuring that our tactics continue to drive our brand and product forward • You will work closely with Tencent and TJ sports, in leading and co-creating China campaign programs that focus our team’s calories on the things that matter most, ensuring we establish the same product focused, unapologetically global, long-lasting, meaningful experience that resonates with players in China • You will pay close attention to everything happening within our community, and partner with our internal insights team to drive marketing research, leveling up the team’s collective knowledge of our player and market • You will connect product truth, player insights, esports and community knowledge to make most informed marketing strategy/tactic that enhances player-facing experience • You will partner with cross-discipline marketing teams and service partners to execute global campaign tactics • You will be the ultimate brand shepherd between global marketing and local publishing partners
- Brand Strategy Development: Own the end-to-end development and execution of the brand strategy, including long-term positioning, messaging, and market differentiation. Ensure alignment with business goals and evolving consumer trends. Uphold and evolve brand guidelines to ensure consistency and integrity across all marketing materials. - Brand Campaign Management: Oversee the development, execution, and optimization of multi-channel brand campaigns to build brand awareness and drive engagement. - Creative Direction: Collaborate with internal and external creative teams to ensure all content and collateral align with the brand's identity and messaging - Content Oversight: Manage in-house and external content teams, ensuring all content meets high creative standards and complies with brand guidelines. Evaluate content performance and provide guidance to optimize creative output. - Brand Performance: Track and analyze brand performance through key metrics (brand awareness, sentiment, loyalty, etc.) and provide actionable insights to optimize brand campaigns and initiatives. - Budget Management: Oversee the brand budget, ensuring that all brand activities are delivered on time, within budget, and aligned with strategic objectives. - Mentorship & Leadership: Set clear objectives, lead and mentor team members, providing guidance on brand best practices and creative development.
Responsibilities: Brand Strategy Support • Lead the development of localized brand strategies by providing input and coordinating with Riot and Tencent stakeholders • Help review Tencent campaign plans and creative work, ensuring alignment with brand guidelines and Riot’s values • Assist in the documentation and communication of brand narratives and publishing plans for internal and external stakeholders Publishing Collaboration • Serve as a point of contact for Tencent’s publishing and marketing teams, offering feedback and support during campaign planning and execution • Coordinate with Riot global teams (product, creative, publishing) to communicate China-specific priorities and requests • Support the preparation of strategic updates and campaign evaluations based on Tencent and market feedback Player and Market Insights • Gather and share insights on the Chinese TFT player communities, including preferences, cultural context, and engagement trends • Collaborate with insights teams to support research initiatives and apply findings to publishing decisions • Monitor industry trends and competitor activity to help inform brand adjustments Cross-functional Coordination • Work closely with Riot China and global publishing teams to align messaging and player-facing efforts • Ensure campaign materials and communications reflect consistent tone and positioning • Support initiatives that build long-term player trust and brand familiarity in China
1. 负责巴西国际品牌的整合营销，能基于用户需求洞察和业务数据分析，输出符合客户需求的营销策略，推进落地并沉淀营销方法论。 2.基于阶段性业务目标打造差异化的招商策略，有较强的供给认知和数据分析能力，同时具备一定谈判策略和沟通能力，支撑大客户销售团队提升营销供给质量。 3.统筹品牌/品类整合营销活动，对营销策划与资源整合工作负责，包括但不限于目标设定、需求收集、节奏设计、方案策划、资源整合、营销玩法和传播点设计等。 4.整合美团内外部资源，跨部门协作沉淀合作机制及SOP。
Responsibilities: The Regional Strategic Account Lead role is responsible for owning and driving strategic relationship and growth of our global Fashion accounts, together with our local category teams, empowering brands success on LazMall in Lazada. Reporting to Regional Strategic Accounts Category Director, you will be responsible for: Business planning - target setting, performance tracking, business reviews Strategic partnership development and relationship management -top Global Fashion group companies Retail Planning, P&L understanding and Trade terms negotiations Promotional Planning including campaign planning and NPD launches regionally. Analytical- data insights to improve and support business plans Developing & implementing processes for regional partnerships Managing tech product roadmap to support new innovations and enhance UX for respective categories & group companies Capability development and regular close collaboration with local teams in joint business planning for respective Group companies Business development - identify new trends and brands to support constant growth on Lazada Preparing for & presenting in partnership meetings with clients