拳头游戏Senior Brand Manager
任职要求
• 5 years of marketing experience in campaign planning and development • Experience working with data to inform creative briefs and program execution • Experience working across multiple campaign programs simultaneously • Experience collaborating with outside agencies and vendors to executive campaign tactics Desired Qualifications: • Experience working o…
工作职责
• You will work with global teams to develop campaign/creative briefs (lots of them) to support our internal partners and service teams, while ensuring that our tactics continue to drive our brand and product forward • You will work closely with Tencent and TJ sports, in leading and co-creating China campaign programs that focus our team’s calories on the things that matter most, ensuring we establish the same product focused, unapologetically global, long-lasting, meaningful experience that resonates with players in China • You will pay close attention to everything happening within our community, and partner with our internal insights team to drive marketing research, leveling up the team’s collective knowledge of our player and market • You will connect product truth, player insights, esports and community knowledge to make most informed marketing strategy/tactic that enhances player-facing experience • You will partner with cross-discipline marketing teams and service partners to execute global campaign tactics • You will be the ultimate brand shepherd between global marketing and local publishing partners
Responsibilities: Brand Strategy Support • Lead the development of localized brand strategies by providing input and coordinating with Riot and Tencent stakeholders • Help review Tencent campaign plans and creative work, ensuring alignment with brand guidelines and Riot’s values • Assist in the documentation and communication of brand narratives and publishing plans for internal and external stakeholders Publishing Collaboration • Serve as a point of contact for Tencent’s publishing and marketing teams, offering feedback and support during campaign planning and execution • Coordinate with Riot global teams (product, creative, publishing) to communicate China-specific priorities and requests • Support the preparation of strategic updates and campaign evaluations based on Tencent and market feedback Player and Market Insights • Gather and share insights on the Chinese TFT player communities, including preferences, cultural context, and engagement trends • Collaborate with insights teams to support research initiatives and apply findings to publishing decisions • Monitor industry trends and competitor activity to help inform brand adjustments Cross-functional Coordination • Work closely with Riot China and global publishing teams to align messaging and player-facing efforts • Ensure campaign materials and communications reflect consistent tone and positioning • Support initiatives that build long-term player trust and brand familiarity in China
- Applying SME level knowledge of quality strategies and processes in multiple product categories by engagement with contract manufacturers and Original design manufacturer - Develop best-in-class New Product for Amazon Private Brands - Develop best-in-class processes and systems, and drive continual improvement - Manage New Product ramp post-launch - Drive scalable business solutions which ensure customer satisfaction - Communicate technical, quality, and process requirements to non-technical stakeholders - Monitor and train vendors to improve quality and customer satisfaction performance
Responsibilities: The Regional Strategic Account Lead role is responsible for owning and driving strategic relationship and growth of our global Fashion accounts, together with our local category teams, empowering brands success on LazMall in Lazada. Reporting to Regional Strategic Accounts Category Director, you will be responsible for: Business planning - target setting, performance tracking, business reviews Strategic partnership development and relationship management -top Global Fashion group companies Retail Planning, P&L understanding and Trade terms negotiations Promotional Planning including campaign planning and NPD launches regionally. Analytical- data insights to improve and support business plans Developing & implementing processes for regional partnerships Managing tech product roadmap to support new innovations and enhance UX for respective categories & group companies Capability development and regular close collaboration with local teams in joint business planning for respective Group companies Business development - identify new trends and brands to support constant growth on Lazada Preparing for & presenting in partnership meetings with clients
Responsibilities • Define and uphold the game’s design vision, core gameplay direction, and player experience goals from concept through development • Review and guide major design decisions, ensuring features align with player needs, product goals, and Riot’s quality expectations • Translate player insight, product context, and development realities into clear design direction and actionable priorities • Partner closely with internal developers and external co-development teams to align on design intent, execution quality, and iteration plans • Evaluate trade-offs, identify risks, and make agile decisions that help the team respond to feedback, data, and changing development needs • Lead and support a small design team by setting clear expectations, giving feedback, and fostering a collaborative, craft-focused environment