拳头游戏Senior Game Product Manager, Events - Wild Rift
任职要求
• 6+ years of professional experience in product management or game producer roles, have a player-first mindset and sound judgment under complex constraints. • Strong understanding of game products, with the ability to interpret version strategy and translate objectives into actionable live-event plans. • Proven ability to manage multiple initiatives, prioritize effectively, and drive projects forward with clarity. • Strong cross-functional collaboratio…
工作职责
• Define the event strategy for each patch, setting clear direction, priorities, and success criteria aligned with broader product and patch objectives. • Own the overall planning and delivery outcomes of events, partnering with cross-functional teams to ensure high-quality execution without directly owning day-to-day implementation for standard events. • Translate Patch strategy and product goals into clear, executable event plans that support different player needs, including core engagement, key login moments, and differentiated player segments. • Provide clear direction, design guidance, and quality reviews for events created by designers and producers on the Live-Experience team, ensuring alignment on goals, complexity, and player experience. • Analyze post-launch performance, conduct holistic reviews, and apply learnings to continuously improve future events. • Personally design and lead high-complexity large-scale or flagship events when needed, including complex events or mini-games, while thoughtfully integrating monetization execution in support of business goals.
• Own a product space that provides LOL and TFT game developers with features they need that are specific to Tencent Regions. • Manage essential customer and partner relationships, including game teams and central platform teams that support your product space. • Create a product roadmap and manage a prioritized backlog for your product space, ensuring your team is working on the highest value work. • Actively manage project scope as a result of customer and partner feedback and ensure the product development is aligned with objectives. • Partner with your Engineering Manager peer to successfully execute projects through the development lifecycle, from discovery to release. • Develop and uphold service-level objectives and agreements for your product space, in collaboration all core customers and supporting organizations. • Partnering with the other Shanghai Tech Team leads, foster a high velocity, high performance organization.
Responsibilities: • Drive exciting new monetization strategy and content that allow players to express themselves and customize their game experience • Drive monetization related system features design and related content production with development team • Support Riot on the daily operations and production of Fight for the Golden Spatula, and work with our partners on further developing game content • Assist the production team and product managers with being involved in game production projects, improve feature landing efficiency and collaborating with partners to optimize players’ experiences • Be responsible for continuous efforts in understanding players, monitoring and analyzing in-game and around game experiences performance in FFGS • Follow closely on market trends for in-game social and growth product features, while gathering market and competitor intelligence to inform our own strategy
• Ensure that operations in APAC meet desired performance metrics in the region • Serve as Live Operation’s primary representative • Coordinate with game publishing teams to ensure publishing efforts match product deliveries • Create program plans with cross functional teams such as creative, architecture, operations, technical teams, and leadership • Evangelize processes and delivery methodologies to ensure we accomplish our program goals • Facilitate and manage Agile project management ceremonies and processes for large or team-of-team project teams • Organize program-level planning, communication, and team member rituals • Manage risks and issues across programs and within teams • Foster transparency and predictability by building and maintaining roadmaps for assigned programs • Maintain partner relationships, providing visibility into workstreams and maintaining partner satisfaction • Collaborate with multiple operations’ leadership to ensure that our games operate at the same or better level of quality as other regions
1. Market Analysis - Understand the dynamics of the Vietnamese gaming market; regularly track product information, content updates, and marketing approaches of leading titles in the market. - Compile and deliver competitive product and marketing case analysis reports to support localization strategy and provide strategic direction. 2. User Insights - Understand local culture from the player's perspective and provide deep local insights (cultural preferences and taboos, player behavior, channel preferences, etc.) to inform marketing campaigns, product iteration, and content direction. 3. Local Market Execution - Coordinate with local partners and teams in Vietnam to implement and review regional marketing strategies. - Build and maintain a strong local network and leverage local market resources effectively based on business needs. - Responsible for planning and executing both online and offline campaigns in Vietnam, as well as establishing and expanding local brand collaborations to drive user growth and long-term brand awareness. - Build and engage official player communities (e.g., Discord, Facebook Groups, Zalo) through highly engaging programs such as exclusive rewards, UGC campaigns, and campus partnerships; collect player feedback from communities to support publishing strategy optimization.