拳头游戏Consumer Product Business Operations Lead - Consumer Products & Experiences (CPX)
任职要求
• Bachelor’s degree or above • 8+ years of experience in B2B/key accounts/B2C and/or new retail channel opening and management; • Proven track record leading campaigns on retailing experience • Experience and networks in offline retail distribution and partner management is a strong plus • Strong understanding of China’s IP consumer products commerce ecosystem and channel landscape • Familiarity with retail channels and consumer insights • …
工作职责
• Holistic Business Operations (B2B & B2C): Manage and optimize day-to-day commercial operations across both Direct-to-Consumer E-commerce platforms (e.g., Tmall, JD, Douyin) and B2B distribution channels. Ensure seamless integration between supply chain, marketing, and sales to achieve revenue and profitability (P&L) targets. Holistic Business Operations (B2B & B2C): • Channel BD & Expansion: Lead proactive Business Development efforts to unlock new retail and distribution partnerships. Act as the primary driver for CPX's expansion into new areas, identifying key local distributors, establishing cross-border e-commerce setups, and building a sustainable regional footprint. Channel BD & Expansion: • Own Channel Strategy & Planning: Define and execute comprehensive annual and quarterly business plans across all channels. Tailor promotions, product assortments, and commercial strategies based on distinct platform rhythms (e.g., Double 11, 618) and regional market nuances. Own Channel Strategy & Plannin • Manage Key Partnerships: Lead Riot’s business relationships with strategic domestic partners (e.g., Tencent, major e-comm platforms) and newly acquired partners. Work with key accounts to plan CPX x Publishing/Marketing events that cover major game beats every year. Manage Key Partnerships: • Drive Campaigns & Commercial Performance: Plan and execute integrated commercial campaigns. Collaborate with the broader CPX marketing and creative teams to ensure communication and promotion strategies hit ROI objectives across both B2B and B2C landscapes. Drive Campaigns & Commercial Performance: • Operational & Execution Excellence: Manage external agencies, e-commerce Trade Partners (TPs), and customer service teams to ensure high-quality delivery. Establish operational SOPs that align with Riot’s premium standards for player experience. Operational & Execution Excellence: • Integrate Product, Content & Commerce: Collaborate with product teams, merchants, and KOLs/influencers to deliver cohesive campaigns that convert and engage players, bridging the gap between physical goods and digital IP. Integrate Product, Content & Commerce: • Analyze & Optimize Performance: Provide regular performance reporting across all business units. Generate actionable data insights and drive agile optimizations (“read & react”) to improve sales conversion, channel health, and overall business results. Analyze & Optimize Performance: • Support player-facing experiencesPartner with Publishing, Esports, and regional teams to support offline events and merchandise experiences that deepen player engagement. Support player-facing experiences
As a Consumer Product Manager, you will contribute to the design and iteration of O2O supermarket consumer-facing products. You’ll focus on user acquisition, shopping experience, and post-purchase flows to build a simple, efficient, and engaging online grocery platform. Key Responsibilities ● Contribute to core user journeys in the mobile app and mini-program (e.g., homepage, search, product detail, checkout, membership center). ● Support user growth features such as onboarding flows, referral programs, check-in rewards, and coupon systems. ● Enable time-sensitive marketing campaigns (e.g., “Morning Delivery,” “Emergency Essentials”) through flexible product configuration tools. ● Improve post-purchase experience by refining return/refund requests, status tracking, and automated compensation flows. ● Continuously propose and validate product improvements based on user feedback and key metrics (conversion rate, retention, NPS, etc.). 职位概述 作为用户产品经理，您将参与 O2O超市平台消费者端的产品功能设计与迭代，围绕用户增长、购物体验和售后服务等场景，打造简洁、高效、有温度的线上超市产品。 核心职责 ● 参与App及小程序核心链路（首页、搜索、商品详情、下单、会员中心等）的产品设计与优化； ● 支持用户增长相关功能落地，如新客引导、邀请裂变、签到积分、优惠券体系等； ● 配合运营团队，实现“清晨配送”“应急补给”等场景化营销活动的产品配置能力； ● 优化售后流程的产品体验，包括退换货申请、进度查询、自动补偿等模块； ● 基于用户反馈与数据指标（转化率、留存率、NPS等），持续提出并验证产品改进方案。
Own the core user growth function for BNPL (Buy Now Pay Later) and cash loan products in the Turkish market, driving rapid scale-up of the credit business while maintaining efficient operations and a healthy risk-growth balance. Key Responsibilities: 1. Full-Funnel Growth Strategy: Develop and execute end-to-end growth strategies for Consumer Finance in Turkey, driving continuous growth in credit user base and credit utilization volume. 2. Product & Ecosystem Synergy: Lead BNPL product and cash loan design and growth operations in collaboration with Payments and E-commerce teams, building product plans that integrate wallet and e-commerce scenarios. Coordinate traffic resources across local e-commerce, payments, and other key scenarios; optimize the mix of organic and paid traffic to improve exposure and new-user acquisition. Explore new traffic scenarios to open growth frontiers, and build a precise high-intent user identification system based on borrowing-intent insights. 3. Customer Segmentation & Tiered Operations: Design differentiated, tiered strategies for growth-stage and high-potential customer segments. Lead the planning and execution of large-scale marketing campaigns, iterating quickly based on data to improve ROI and operating efficiency. 4. Business Strategy & Supply-Demand Matching: Collaborate with Risk and Product teams to dynamically optimize credit limits, pricing, and service matching based on user profile insights — driving user experience, engagement, and business growth in tandem. 5. Methodology & Market Insight: Abstract growth practices into reusable methodologies; stay attuned to industry trends, regulatory developments, and competitor strategies in Turkey and neighboring markets to refine local growth strategy.
工作职责 1.承接公司市场策略，承接公司消费类行业的市场战略制定和落地，主要包括商业策略、营收和利润、产品线规划、生态合作等； 2.消费类行业商业策略：制定公司在消费类市场的5年战略规划，明确市场份额、利润率、市场战略方向、客户策略等核心规划； 3.需求预测与产能协同： a.管理短期需求预测，指导产品团队规划生产计划； b.提供长期（3-5年）需求预测，支撑公司产能建设战略 。 4.定价与商务管理 a.制定公司级定价指导原则，负责最终价格策略； b.监控市场动态，确保定价策略符合成本结构与竞争态势 。 5.生态合作体系建设 a.主导与SOC厂商的战略合作，建立并维护SOC AVL； b.推动技术适配，提升产品生态竞争力 。 6.跨部门协同与流程管理：协同MC产品经理、PDT团队，参与公司DSTE、ABP、QBP等核心工作； 7.合规与风险管理：确保业务策略符合合规政策，对核心经营策略（如定价模型、客户数据）执行严格管理。
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