拳头游戏Consumer Product Business Operations Lead - Consumer Products & Experiences (CPX)
任职要求
• Bachelor’s degree or above • 8+ years of experience in B2B/key accounts/B2C and/or new retail channel opening and management; • Proven track record leading campaigns on retailing experience • Experience and networks in offline retail distribution and partner management is a strong plus • Strong understanding of China’s IP consumer products commerce ecosystem and channel landscape • Familiarity with retail channels and consumer insights • …
工作职责
• Holistic Business Operations (B2B & B2C): Manage and optimize day-to-day commercial operations across both Direct-to-Consumer E-commerce platforms (e.g., Tmall, JD, Douyin) and B2B distribution channels. Ensure seamless integration between supply chain, marketing, and sales to achieve revenue and profitability (P&L) targets. Holistic Business Operations (B2B & B2C): • Channel BD & Expansion: Lead proactive Business Development efforts to unlock new retail and distribution partnerships. Act as the primary driver for CPX's expansion into new areas, identifying key local distributors, establishing cross-border e-commerce setups, and building a sustainable regional footprint. Channel BD & Expansion: • Own Channel Strategy & Planning: Define and execute comprehensive annual and quarterly business plans across all channels. Tailor promotions, product assortments, and commercial strategies based on distinct platform rhythms (e.g., Double 11, 618) and regional market nuances. Own Channel Strategy & Plannin • Manage Key Partnerships: Lead Riot’s business relationships with strategic domestic partners (e.g., Tencent, major e-comm platforms) and newly acquired partners. Work with key accounts to plan CPX x Publishing/Marketing events that cover major game beats every year. Manage Key Partnerships: • Drive Campaigns & Commercial Performance: Plan and execute integrated commercial campaigns. Collaborate with the broader CPX marketing and creative teams to ensure communication and promotion strategies hit ROI objectives across both B2B and B2C landscapes. Drive Campaigns & Commercial Performance: • Operational & Execution Excellence: Manage external agencies, e-commerce Trade Partners (TPs), and customer service teams to ensure high-quality delivery. Establish operational SOPs that align with Riot’s premium standards for player experience. Operational & Execution Excellence: • Integrate Product, Content & Commerce: Collaborate with product teams, merchants, and KOLs/influencers to deliver cohesive campaigns that convert and engage players, bridging the gap between physical goods and digital IP. Integrate Product, Content & Commerce: • Analyze & Optimize Performance: Provide regular performance reporting across all business units. Generate actionable data insights and drive agile optimizations (“read & react”) to improve sales conversion, channel health, and overall business results. Analyze & Optimize Performance: • Support player-facing experiencesPartner with Publishing, Esports, and regional teams to support offline events and merchandise experiences that deepen player engagement. Support player-facing experiences
1.PIC for UE domains in SG：Lead the implementation of all regional strategies at the country level, ensuring seamless execution across both the user and merchant sides. This involves coordinating with cross-functional teams to align local operations with regional objectives, monitoring progress, and ensuring that all regional initiatives are successfully rolled out within the country. Additionally, you will be responsible for achieving the predefined target metrics, ensuring that performance goals are met or exceeded. 2. Drive the achievement of UE（include the Coin&Game） objectives in SG. This includes developing and executing strategies to promote the adoption and utilization of LazCoin&Games , analyzing market trends, and collaborating with internal and external stakeholders to ensure the program's success. You will also be accountable for tracking performance, identifying areas for improvement, and implementing corrective actions to meet or surpass the set targets. 3. Identify and capitalize on new growth opportunities within the country. This involves conducting market research, analyzing consumer behavior, and staying updated on industry trends to uncover potential areas for expansion. You will be expected to propose innovative strategies, pilot new initiatives, and scale successful projects to drive sustainable growth and enhance the company's market position.
1.负责出海业务商品规划工作，重点聚焦自有品牌（PB）产品的开发与品类管理； 2.结合本地市场趋势与用户消费行为，制定符合本地消费者需求的商品策略与品类布局； 3.通过数据分析与市场调研，识别商机、优化商品结构，推动商品力持续提升； 4.主导新品开发流程，包括选品、定位、包装、定价、营销协同等，提升PB产品的市场竞争力； 5.与供应链、采购、品控、运营等多部门紧密协同，确保商品规划落地及目标达成；建并迭代本地化的商品管理方法论，提升商品规划体系专业度与前瞻性。 Responsible for product planning for overseas business, with a strong focus on the development and category management of Private Brand (PB) products. Formulate product strategies and category structures that align with local consumer needs, based on local market trends and user behavior. Identify business opportunities, optimize product assortment, and continuously enhance product competitiveness through data analysis and market research. Lead the end-to-end process of new product development, including product selection, positioning, packaging, pricing, and marketing coordination, to strengthen the market competitiveness of PB products. Collaborate closely with cross-functional teams including supply chain, procurement, quality control, and operations to ensure effective execution of product planning and achievement of business goals. Build and continuously iterate on localized product management methodologies to enhance the professionalism and forward-thinking nature of the product planning system.
1.Manage and oversee specific fresh category (fruits, vegetables, meat, seafood，dairy), developing category strategies and procurement plans; 2.Analyze market trends, consumer demand, and competition to optimize product assortment and improve sales and profitability; 3.Handle supply chain management, establish strong relationships with suppliers, conduct procurement negotiations, control costs, and optimize supply channels; 4.Monitor inventory and product turnover, develop promotional strategies to enhance inventory turnover and reduce waste; 5.Collaborate with various departments (e.g., procurement, logistics, marketing) to ensure smooth product supply, quality, and market promotion; 6.Stay updated on industry trends, policies, and regulations to ensure business compliance and continuously optimize procurement and operational processes; 7.Lead and train the team to enhance professional capabilities and work efficiency.
Key Responsibilities Strategic Planning & Brand Positioning • Develop and execute integrated marketing communication plans aligned with business goals • Craft compelling narratives and communication strategies that reinforce brand equity • Oversee the creation and rollout of campaigns across ATL, BTL, and digital channels • Collaborate with internal teams (product, operations, CRM, etc) to ensure messaging consistency Content & Creative Management • Lead the creative briefing process with internal and external creative agencies • Review and optimize key visuals, video content, and copy to ensure alignment with brand tone • Oversee content calendars across digital and offline channels (social, app, OOH, etc.) Media & Campaign Execution • Coordinate with media agencies on campaign strategy, execution, and performance tracking • Monitor media plans across all channels (digital, OOH, radio, and influencer collaborations) • Manage timelines, budgets, and deliverables to ensure campaign efficiency Performance & Reporting • Track KPIs, engagement, and brand sentiment across platforms • Provide campaign performance reports and insights to senior leadership • Recommend optimizations and A/B testing opportunities based on results