阿里巴巴Project Korea-Consumer Product Manager-Seoul
任职要求
Qualifications ● 3–5 years of experience in consumer-facing product roles, preferably in e-commerce, O2O, grocery delivery, or local services. ● Familiarity with basic user growth frameworks and marketing mechanics. ● Ability to independently write PRDs, create wireframes, and drive feature implementat…
工作职责
As a Consumer Product Manager, you will contribute to the design and iteration of O2O supermarket consumer-facing products. You’ll focus on user acquisition, shopping experience, and post-purchase flows to build a simple, efficient, and engaging online grocery platform. Key Responsibilities ● Contribute to core user journeys in the mobile app and mini-program (e.g., homepage, search, product detail, checkout, membership center). ● Support user growth features such as onboarding flows, referral programs, check-in rewards, and coupon systems. ● Enable time-sensitive marketing campaigns (e.g., “Morning Delivery,” “Emergency Essentials”) through flexible product configuration tools. ● Improve post-purchase experience by refining return/refund requests, status tracking, and automated compensation flows. ● Continuously propose and validate product improvements based on user feedback and key metrics (conversion rate, retention, NPS, etc.). 职位概述 作为用户产品经理，您将参与 O2O超市平台消费者端的产品功能设计与迭代，围绕用户增长、购物体验和售后服务等场景，打造简洁、高效、有温度的线上超市产品。 核心职责 ● 参与App及小程序核心链路（首页、搜索、商品详情、下单、会员中心等）的产品设计与优化； ● 支持用户增长相关功能落地，如新客引导、邀请裂变、签到积分、优惠券体系等； ● 配合运营团队，实现“清晨配送”“应急补给”等场景化营销活动的产品配置能力； ● 优化售后流程的产品体验，包括退换货申请、进度查询、自动补偿等模块； ● 基于用户反馈与数据指标（转化率、留存率、NPS等），持续提出并验证产品改进方案。
- Develop and execute online marketing strategies, with full responsibility for brand development and management; - Familiar with digital advertising channels, including search marketing (NAVER/Google), social media platforms (Instagram, YouTube, TikTok, etc.), in-app advertising, and KOL collaborations; - Leverage data analysis to optimize user acquisition, retention, and conversion processes, and improve overall ROI; - Coordinate with internal teams (product, tech, design, operations) and external agencies to implement integrated multi-channel marketing campaigns; - Lead and manage the local marketing team, enhancing team execution and creative capabilities; - Stay on top of Korean consumer trends and the competitive landscape, continuously providing high-quality market insights and innovative strategies.
· Analyze the outbound travel market trends for users in Southeast Asia and Asia, develop growth strategies for various travel product categories (such as flights, hotels, attraction tickets, taxi services, car rentals, etc.) before and during travel, assist and empower Ant International Alipay+ operations in global regions, collaborate with key industry merchants to enhance the growth of Alipay+ travel solutions, and be responsible for core metrics such as DAU, retention rate, number of new customers placing orders, and repurchase rate; · Based on the demands of cross-border travel business, formulate industry marketing strategies and plans by integrating Alipay+ brand/local wallets/internal and external partners/industry marketing resources, nodes, and tactics, to enhance the brand perception of Alipay+ travel solutions, achieving healthy user growth through productization; · Analyze user needs, tags, and profiles, and leverage data insights to discover more innovative marketing scenarios and methods, conduct refined operations and lifecycle management for users, and achieve scalable and sustainable business growth; · Collaborate efficiently with UED, product, and technology teams to lead the planning and launch of growth projects; work closely with marketing and local wallet teams to build marketing tactics and interactions, facilitate internal and external communication, jointly promote the implementation of marketing strategies, and enhance user activity and order volume.
1. Analyze the outbound travel market trends for users in Southeast Asia and Asia, develop growth strategies for various travel product categories (such as flights, hotels, attraction tickets, taxi services, car rentals, etc.) before and during travel, assist and empower Ant International Alipay+ operations in global regions, collaborate with key industry merchants to enhance the growth of Alipay+ travel solutions, and be responsible for core metrics such as DAU, retention rate, number of new customers placing orders, and repurchase rate; 2. Based on the demands of cross-border travel business, formulate industry marketing strategies and plans by integrating Alipay+ brand/local wallets/internal and external partners/industry marketing resources, nodes, and tactics, to enhance the brand perception of Alipay+ travel solutions, achieving healthy user growth through productization; 3. Analyze user needs, tags, and profiles, and leverage data insights to discover more innovative marketing scenarios and methods, conduct refined operations and lifecycle management for users, and achieve scalable and sustainable business growth; 4. Collaborate efficiently with UED, product, and technology teams to lead the planning and launch of growth projects; work closely with marketing and local wallet teams to build marketing tactics and interactions, facilitate internal and external communication, jointly promote the implementation of marketing strategies, and enhance user activity and order volume.
Fliggy, as Alibaba Group's travel brand, provides travel service including but not limited to booking for flight tickets, hotels, inns, tour tickets, visas, destination guide, as well as travel packages for youth and younger generation of consumers. Fliggy is dedicated to satisfy consumers outbound travel needs, enables them to have more comfortable, imaginable, and hassle-free travel experiences. Join us to reignite your career journey! Role & Responsibilities including but not limited to: 1. [Market analysis] Provide insight into the industry and market trends，implement strategy and carry out the plans to build a competitive supply chain. 2. [Business development] Responsible for business development of local hotels and suppliers, including business planning, market development, and operation to drive and improve the coverage of hotels in the destination. 3. [Merchant operation] Develop development strategy with suppliers to enable operation capability and merchant tools utilization, improve the efficiency and quality of merchant operations, and keep pricing competitive. 4. [Data analysis] Through data analysis regularly track the achievement of business goals and progress of projects, and promote improvement actions in good time. 5. [Product Optimization] To improve the quality and efficiency of business process, review and identify demands of product optimization. 6. Achieve rapid coverage of suppliers in the destination and ensure good indicators. 工作内容： 1、【市场分析】结合目的地市场分析，制定新签酒店覆盖计划 2、【商务拓展】洞察商家信息与需求，提供综合解决方案，邀请酒店入驻飞猪平台，提升酒店覆盖率 3、【供给质量】追踪商家生意发展趋势，提供多元化价值，提升商家销量与品牌价值，从而持续获取优质价库酒店供给，赋能平台运营能力与商家工具，提升商家运营效率与质量，保持商家商品的价库竞争优势 4、【产品优化】基于提升业务流程质量与效率，输出产品优化建议与需求，推动酒店业务产品能力沉淀