SupercellGame Designer, Clash Royale

• Collaborate with designers, programmers, and artists to prototype and implement gameplay mechanics. • Improve and maintain core gameplay systems to support ongoing development and live updates. • Support tools and workflows that help the team move faster and with more confidence. • Contribute across multiple areas, including gameplay logic, AI, UI, and visual feedback. • Bring thoughtful ideas and solutions to gameplay and technical challenges.

• Overseeing market research to understand the player journey, industry trends, competitive landscape, and target customer segments. Partner closely with Insights and Analytics to conduct in-depth customer analysis to inform product development. • Understand target audiences deeply to ensure messaging resonates with different customer segments. • Coordinate go-to-market plans for evergreen marketing campaigns for new features, content, or updates designed to engage our global audience. Collaborate with Regional teams to amplify these tentpoles with local flavor and cultural relevance. • Design global marketing Goals and KPIs for all evergreen campaigns in close alignment with other marketing stakeholders from Growth Performance Marketing, Brand Marketing, Growth Marketing, Esports, and Community. • Work closely with the game team to relay market demands and potential improvements. Drive and facilitate cross-functional collaboration and build trustworthy connections across Game Development, Game Operations, and other Marketing disciplines. • Develop a deep understanding of the game and business, incl. existing features, product roadmap, and live operations. Coordinate global marketing efforts and drive alignment with the product and business goals. • Strategize and operationalize player communication inside and outside the game, including (but not limited to) pop-ups, push notifications, a platform featuring, and store optimization (ASO). • Identify and develop growth levers through marketing via rigorous AB testing, scaling up initiatives that drive meaningful business growth.

1.与编剧团队合作，共同细化和丰富游戏故事和世界观。 2.基于核心叙事设定和剧本，与关卡、玩法、美术部门密切沟通和合作，设计并协助实现关卡内的叙事内容。 3.规划和跟进叙事内容所需资产的制作和表现，实现高质量的in-game叙事体验。 4.与程序、技术策划合作，协助设计和完善叙事落地的相关工具。

1.PIC for UE domains in SG：Lead the implementation of all regional strategies at the country level, ensuring seamless execution across both the user and merchant sides. This involves coordinating with cross-functional teams to align local operations with regional objectives, monitoring progress, and ensuring that all regional initiatives are successfully rolled out within the country. Additionally, you will be responsible for achieving the predefined target metrics, ensuring that performance goals are met or exceeded. 2. Drive the achievement of UE（include the Coin&Game） objectives in SG. This includes developing and executing strategies to promote the adoption and utilization of LazCoin&Games , analyzing market trends, and collaborating with internal and external stakeholders to ensure the program's success. You will also be accountable for tracking performance, identifying areas for improvement, and implementing corrective actions to meet or surpass the set targets. 3. Identify and capitalize on new growth opportunities within the country. This involves conducting market research, analyzing consumer behavior, and staying updated on industry trends to uncover potential areas for expansion. You will be expected to propose innovative strategies, pilot new initiatives, and scale successful projects to drive sustainable growth and enhance the company's market position.