SupercellGame Designer, Clash Royale

• Collaborate with designers, programmers, and artists to prototype and implement gameplay mechanics. • Improve and maintain core gameplay systems to support ongoing development and live updates. • Support tools and workflows that help the team move faster and with more confidence. • Contribute across multiple areas, including gameplay logic, AI, UI, and visual feedback. • Bring thoughtful ideas and solutions to gameplay and technical challenges.

• Overseeing market research to understand the player journey, industry trends, competitive landscape, and target customer segments. Partner closely with Insights and Analytics to conduct in-depth customer analysis to inform product development. • Understand target audiences deeply to ensure messaging resonates with different customer segments. • Coordinate go-to-market plans for evergreen marketing campaigns for new features, content, or updates designed to engage our global audience. Collaborate with Regional teams to amplify these tentpoles with local flavor and cultural relevance. • Design global marketing Goals and KPIs for all evergreen campaigns in close alignment with other marketing stakeholders from Growth Performance Marketing, Brand Marketing, Growth Marketing, Esports, and Community. • Work closely with the game team to relay market demands and potential improvements. Drive and facilitate cross-functional collaboration and build trustworthy connections across Game Development, Game Operations, and other Marketing disciplines. • Develop a deep understanding of the game and business, incl. existing features, product roadmap, and live operations. Coordinate global marketing efforts and drive alignment with the product and business goals. • Strategize and operationalize player communication inside and outside the game, including (but not limited to) pop-ups, push notifications, a platform featuring, and store optimization (ASO). • Identify and develop growth levers through marketing via rigorous AB testing, scaling up initiatives that drive meaningful business growth.

• Drive quick prototyping, playtesting, feedback iteration cycles, and explore new gameplay design space • Come up with compelling new gameplay mechanics in collaboration with artists, to ensure features are well-visualized, intuitive and impactful • Prototype and craft features in tandem with programmers, to optimize gamefeel and empower future design capability • Organize, backfill, and provide detailed design specs on needed work, including visual mockups, to prevent design bottlenecks in production pipelines • Take high-level ownership over final deliverables, to ensure the end-user experience is complete, balanced, polished, and tested • Iterate and improve gameplay features, and shape the way in which they'll develop in the upcoming years • Balance existing gameplay elements to ensure healthy engagement KPIs, and maintain a healthy state of the overall game meta • Contribute new design ideas on ways to engage players, and collaborate with the team on the feature roadmap • Share responsibility for the game’s overall design vision and ensure that the whole development team shares and agrees on the vision

• 设计、实现并改进战斗机制与系统，使其令玩家满意并提升对游戏概念的信心。 • 在所处游戏类型中探索创新战斗设计方案，提出多种可行的设计与解决方案，清晰说明各种方案之间的权衡与风险。 • 利用快速原型与游戏测试验证设计方案的可行性。 • 编写清晰的设计文档，确保非设计人员也能评估与实现相关内容。 • 与设计团队及其他跨职能团队协作，共同打造出色的整体游戏体验。积极配合、听取反馈并不断迭代，以实现最高质量的产品。