SupercellProduct Marketing, Clash Royale
任职要求
• Extensive experience in Product Marketing ideally with global experience • Strong analytical skills to assess market data and product-specific performance. • A deep understanding of the game/product development process and lifecycle management. • Experience working with a broad range of marketing functions (e.g. brand, performance, influencers, and esports) with a good understanding of the role of various functions and how they can work together to deliver growth. • Experience in giving detailed feedback and communicating direction between both internal teams and external partners while respecting schedules • Growth mindset with a passion for marketing, innovation, and risk-taking. • Located in or willing to relocate to Helsinki
工作职责
• Overseeing market research to understand the player journey, industry trends, competitive landscape, and target customer segments. Partner closely with Insights and Analytics to conduct in-depth customer analysis to inform product development. • Understand target audiences deeply to ensure messaging resonates with different customer segments. • Coordinate go-to-market plans for evergreen marketing campaigns for new features, content, or updates designed to engage our global audience. Collaborate with Regional teams to amplify these tentpoles with local flavor and cultural relevance. • Design global marketing Goals and KPIs for all evergreen campaigns in close alignment with other marketing stakeholders from Growth Performance Marketing, Brand Marketing, Growth Marketing, Esports, and Community. • Work closely with the game team to relay market demands and potential improvements. Drive and facilitate cross-functional collaboration and build trustworthy connections across Game Development, Game Operations, and other Marketing disciplines. • Develop a deep understanding of the game and business, incl. existing features, product roadmap, and live operations. Coordinate global marketing efforts and drive alignment with the product and business goals. • Strategize and operationalize player communication inside and outside the game, including (but not limited to) pop-ups, push notifications, a platform featuring, and store optimization (ASO). • Identify and develop growth levers through marketing via rigorous AB testing, scaling up initiatives that drive meaningful business growth.
• Collaborate closely with Marketing, Game Development and partners to define, execute and operationalise the marketing campaigns for either Clash Royale or Clash of Clans Clash Royale Clash of Clans • Supporting your Marketing Lead on ensuring delivery of marketing initiatives • Guide the delivery of end-to-end marketing campaigns, coordinating with cross-functional teams • Develop project plans, timelines, and manage budgets for marketing initiatives • Track and update leadership on project budgets, ensuring efficient allocation of resources and adherence to project timelines • Ensure marketing efforts align with global marketing strategy, project objectives and business goals • Conduct quality checks on marketing materials to ensure accuracy, consistency, and compliance with brand standards • Manage end-to-end production processes for non-owned channels • Work closely with marketers on testing and implementation of new creatives, analyzing the results, and sharing learnings to improve the performance of future Marketing strategies and optimization • Manage existing partner relationships, in addition to sourcing new partners that will enable us to level up the quality and quantity of our initiatives • Foster a collaborative and creative environment, encouraging cross-functional teamwork and knowledge sharing within the Marketing Team
Description The role of Digital Product Owner is to provide product leadership across the key websites under Ant International which are alipayplus.com, antglobal.com and antom.com. You’ll own the overall experience and performance of the websites you’ll support and work closely with stakeholders across the Ant International business to deliver best-in-class website experience for the customers and the business. You’ll define new technology requirements, align the website product roadmap with wider business initiatives, and work cross-collaboratively with teams based in London, China, Malaysia and Singapore across multiple disciplines (engineering, design, content, SRE etc.) to ensure the on-time delivery and high standards across design, functionality and content. What you’ll do: ● As one of the digital product owners you’ll work within the international digital marketing and content team ● You’ll be responsible for guiding the development and enhancement of our websites to support demand generation, top of funnel growth and excellent user experience Gathering stakeholder requirements across cross functional teams and channel owners, prioritising them and working closely with an internal product development and tech development team to ensure successful delivery of each new enhancement/sprint ● Involved with and coordinating content creation working with PR, marketing and product teams as well as analytics to measure your ongoing success and achievement towards business objectives ● Plan then prioritize the roadmap working closely with the Head of Marketing and Head of Digital Marketing ● Implement the vision and strategy across multiple geographies and be comfortable working across multiple time zones ● Manage the backlog working closely with delivery leads in China ● Identify initiatives to improve the websites with a focus on conversion optimisations and engagement ● Work with UED team to drive end to end website product initiatives including research and discovery, development of user flows, wireframes and stories (with UX/Design), and ongoing optimisation ● Work with other internal departments identify customer pain points and to develop solutions ● Collate requirements in to briefing documents and collaborate with delivery leads to size up requirements ● Able to balance and manage core website initiatives and ad-hoc campaign projects ● Be comfortable conducting testing across devices and browsers ● Incorporate SEO best practices across multiple search engines and geographies ● Comfortable with creating wireframes in Figma ● Leverage relationships to execute on objectives successfully
Job Summary We’re seeking a dynamic and strategic Marketing Director to lead global product marketing and integrated communications across our portfolio of consumer electronics. In this pivotal role, you will drive go-to-market success, develop compelling product narratives, and lead integrated marketing initiatives across key vertical markets. You’ll also oversee analytics, budget management, and campaign effectiveness in alignment with our IPMS and IPD frameworks. Key Responsibilities • Partner closely with Product and Marketing Centers to shape product positioning, develop GTM strategies, and deliver world-class launch assets for new products • Drive ongoing optimization and lifecycle marketing strategies for pillar product lines based on market insights and user feedback • Identify and evaluate emerging vertical markets, define product-market fit, and tailor messaging and value propositions to target audiences • Lead end-to-end launch execution — from pre-launch research to post-launch performance review — ensuring strong alignment across functions • Develop and lead integrated marketing and communications strategies that connect product messaging across paid, owned, and earned channels globally • Coordinate cross-functional teams to execute campaigns spanning digital, social, PR, partnerships, and offline activations • Analyze market dynamics, competitor activity, and consumer behavior to inform strategic decisions and product messaging • Track and analyze KPIs across digital and marketing channels to evaluate campaign effectiveness and ROI • Manage marketing budgets efficiently, identifying areas of opportunity and optimization • Stay ahead of industry trends and marketing technologies; adopt new tools and approaches to enhance performance