SupercellProduct Marketing Manager, Hay Day

工作描述

Hay Day is one of Supercell’s most iconic games, delighting tens of millions of players worldwide with its cozy, social farming experience. We are looking for a Product Marketing Manager to own Go-To-Market (GTM) strategy and execution - turning every update, feature drop, and seasonal moment into a campaign our players and community can’t stop talking about.
What You'll Be Doing
• Drive End-to-End GTM Strategy: Partner directly with product leads and game designers from early feature concepts to define positioning, formulate clear pre-launch hypotheses, and deliver high-impact marketing campaigns for all live updates, seasonal beats, and feature drops.
Drive End-to-End GTM Strategy:
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• Lead Creative Campaign Delivery: Direct internal art directors, video producers, and external agencies to produce compelling trailers, visual assets, and marketing collateral that land with Hay Day’s core audience.
Lead Creative Campaign Delivery:
• Explore Growth Channels with UA: Partner closely with UA and Performance Marketing teams to test and scale performance-driven channels including Conn…