美图Product Marketing Manager
任职要求
About the Job: Airbrush Studio is a team of creatives and builders on a mission to make creating high-quality and aesthetic photo content effortless. We empower individuals and teams to retouch portraits, enhance aesthetcis and streamline workflows. If you're excited to shape the future of visual creation, join us! Airbrush Studio is looking for a “full-stack” Product Marketing Manager to support our products. You will partner with our product, design, and broader marketing teams to build, launch, and go-to-market strategy, product launches, and adoption of the product. Some launches may be improvements to existing functionality based on user feedback, while others are more 0 → 1 initiatives that serve as new vectors of growth for our business. What you'll do at Airbrush: ● Take ownership of product marketing efforts with responsibility for driving end-to-end go-to-market efforts ● Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering ● Lead creative product launches and be a partner to the Product team, with a focus on identify proper channels and getting results from different channels ● Design creative campaign targed to different segment of users to drive engagement. ● Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs ● Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories ● Drive deeper engagement of our product through a variety of content—social media, email marketing, tutorials and product tips, blog posts, and more ● Partner with the broader marketing team to launch campaigns that span partnership, web, onboarding, activation, and adoption Minimum qualification: ● 4+ years in product marketing or a related role ● Bachelor's Degree in Business, Marketing or Creative discipline ● Experience with GTM strategies based on consumer driven insights ● Experience with consumer facing product launches and consumer campaigns ● Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives ● Bilingual in English and Mandarin Chinese or international experience It's an added plus if you also have: ● Experience with creative concent design including photo and video ediitng
工作职责
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• Develop and align FBA features’ key message and selling points with product and business teams in global; • Dive Deep into local Sellers’ performance and requirements, figure out challenges and opportunities for improvement. • Plan and implement marketing strategies and initiatives to drive FBA Sellers’ performance improvement. • Own marketing content roadmap and create various content tools (success stories, pitch decks, flyers, videos, etc.) for Seller engagement and education across Asia, ensure marketing contents updated and consistent; • Collect Seller insights to influence product development roadmap; • Set up marketing input and output goals, design and track marketing metrics and always seeking ways to improve; • Ongoing communications with global and Asia stakeholders
Responsibilities: • Work closely with product center and marketing center to develop positioning, go-to-market strategy and launch materials of new products, and optimize existing product lines based on customer feedback • Analyze potential vertical markets, determine product/market fit, and propose top selling points customized to each vertical market • Implement new launches, maintain growth in pillar products • Collect and analyze consumer and market insights and competition strategies to make recommendations to management.
• 协助为新产品或新功能的发布制定和落实市场推广策略与宣传活动，以及根据关键 KPI 衡量成效。 • 协助制定旨在赢得客户的计划（涵盖业务策略、消息传达、宣传材料、活动等方面），增加我们在此类计划方面的互动。 • 协助团队评估产品和功能改进情况，以便满足用户需求、做好产品发布准备，并向用户传达新进展。 • 协助准备面向客户与高管宣讲的故事和演示文稿、案例研究等内容，以便加速业务发展，吸引 Google 的客户和代理机构合作伙伴。 • 在经理的指导下，协助执行产品或项目范围内与营销相关的任务。