美图Product Marketing Manager
任职要求
About the Job: Airbrush Studio is a team of creatives and builders on a mission to make creating high-quality and aesthetic photo content effortless. We empower individuals and teams to retouch portraits, enhance aesthetcis and streamline workflows. If you're excited to shape the future of visual creation, join us! Airbrush Studio is looking for a “full-stack” Product Marketing Manager to support our products. You will partner with our product, design, and broader marketing teams to build, launch, and go-to-market strategy, product launches, and adoption of the product. Some launches may be improvements to existing functionality based on user feedback, while others are more 0 → 1 initiatives that serve as new vectors of growth for our business. What you'll do at Airbrush: ● Take ownership of product marketing efforts with responsibility for driving end-to-end go-to-market efforts ● Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering ● Lead creative product launches and be a partner to the Product team, with a focus on identify proper channels and getting results from different channels ● Design creative campaign targe…
工作职责
无
We empower our people to stay resilient and relevant in a constantly changing world. We're looking for people who are always searching for creative ways to grow and learn. People who want to make a real impact, now and in the future. Does that sound like you? Then it seems like you'd make a great addition to our vibrant international team. For our team, we are looking for Product Marketing Manager to help us drive business within Siemens and beyond. We are a highly motivated team and excited to get to know you. You'll make an impact by Product Marketing Manager take the responsibility from PLM view local BU to oversee all sales and marketing activities and events • Define and drive local BU marketing strategy includes product with corporate communication in SI group and Siemens China • Drive development of local BU marketing structure and process • Collaborate with EA S and EA VA for target regions/vertical terms of market value proposition. • Drive development for local BU market image build up and • Collaborate with EA Strategy, EA S and EA VA and provide supportive • Improve customer engagement from marketing perspectives • Leadership & Team Management • Lead and manage team, ensuring role clarify, provide coaching • performance culture • Ensure team is positioned for success with high productivity • Ensure team competency development continuously.
• Develop and align FBA features’ key message and selling points with product and business teams in global; • Dive Deep into local Sellers’ performance and requirements, figure out challenges and opportunities for improvement. • Plan and implement marketing strategies and initiatives to drive FBA Sellers’ performance improvement. • Own marketing content roadmap and create various content tools (success stories, pitch decks, flyers, videos, etc.) for Seller engagement and education across Asia, ensure marketing contents updated and consistent; • Collect Seller insights to influence product development roadmap; • Set up marketing input and output goals, design and track marketing metrics and always seeking ways to improve; • Ongoing communications with global and Asia stakeholders
Responsibilities: • Work closely with product center and marketing center to develop positioning, go-to-market strategy and launch materials of new products, and optimize existing product lines based on customer feedback • Analyze potential vertical markets, determine product/market fit, and propose top selling points customized to each vertical market • Implement new launches, maintain growth in pillar products • Collect and analyze consumer and market insights and competition strategies to make recommendations to management.