SupercellMarketing Creative Lead

工作描述

Great games deserve creative that makes people want to play them. We’re looking for a Marketing Creative Lead to shape the future of User Acquisition Creative across Supercell’s portfolio of live and new games. Based in Helsinki, you’ll lead and develop our UA Creative team, set the strategic direction for the discipline, and help us make ambitious creative bets that connect our games with players worldwide.
What You'll Be Doing
• Lead and develop the UA Creative team. Lead, coach and inspire Creative Producers working across both live and new games. Build an environment where people have the autonomy, context and support to make strong decisions, take ownership and grow into future production leaders.
Lead and develop the UA Creative team.
• Set the strategic direction for UA Creative. Own creative strategy across Supercell’s portfolio, developing playbooks, testing methodologies and repeatable frameworks that help teams identify opportunities, validate hypotheses and scale winning ideas.
Set the strategic direction for UA Creative.
• Shape creative across the player journey. Guide strategies spanning gameplay-based creative, playable ads, cinematic animation, App Store Optimization (ASO), interactive experiences, social-first creative and emerging formats—from early concept testing and soft launch through global launch and LiveOps.
Shape creative across the player journey.
• Own the UA Creative portfolio. Take a portfolio-wide view of investment across games, audiences, formats, channels and franchises. Help teams determine where to place ambitious creative bets, when to scale successful approaches and where experimentation can unlock something new.
Own the UA Creative portfolio.
• Turn games into compelling creative ideas. Champion a deep understanding of gameplay systems, player motivations and game design. Help teams find the mechanics, emotions, and stories that authentically represent our games while creating entertaining, culturally relevant, and performance-driven work.
Turn games into compelling creative ideas.
• Drive prioritization and alignment. Partner with Marketing Leads, General Managers and Creative Leadership to connect UA Creative priorities with broader company and game objectives. Bring clarity when priorities compete, make thoughtful trade-offs and help teams stay focused on the opportunities with the greatest potential impact.
Drive prioritization and alignment.
• Build ways of working that scale. Continuously improve how UA Creative is planned, prioritised, reviewed and delivered. Create systems that enable teams to move quickly without lowering the creative bar, and make sure insights and learnings travel effectively between games and teams.
Build ways of working that scale.
• Find new ways to work across teams. Build the connections between Creative Studio, game teams, brand, ASO, franchise and our Animation Supervision team in Seoul. A lot of the biggest opportunities sit in the gaps between functions. Part of this role is spotting them and creating the…