希音退货退款风控策略

Team and Role Introduction The Assortment, Content & Ads Governance Team (ACAG team) is part of the Lazada’s Risk and Security. It is charged with the mission of developing a comprehensive strategy for Lazada regarding assortment and content to foster a healthy and safe e-commerce environment for our eCommerce ecosystem. 商品分类、内容及广告治理团队（ACAG团队）隶属于Lazada风险与安全部门，其核心使命是为Lazada制定全面的商品分类与内容治理战略，以维护电商生态系统的健康与安全环境。 The role is responsible for the development and execution of strategic initiatives aimed at ensuring our platform's stipulated policies, particularly in assortment compliance and governance, brand governance, are not abused by platform users. You will have access to analytical tools to develop and implement strategies and solutions using data-driven methodologies to reduce inefficient traffic and money allocation by governing assortments with traffic scams, quality issues, regulatory compliance issues, and brand Intellectual Property (IP) rights infringement. 该职位负责制定与执行战略举措，确保平台政策（尤其是商品合规治理、品牌治理相关规则）不被用户滥用。您将利用数据分析工具，通过数据驱动方法开发策略与解决方案，治理涉及流量欺诈、商品质量问题、合规风险及品牌知识产权侵权的商品分类问题，从而减少低效流量与资金分配。 Responsibilities Develop a deep understanding of the eCommerce customer and seller journey, including registration and onboarding, product listing, order placement, payment, user interactions, returns and refunds, user reports and feedback, etc. Develop subject matter expertise on eCommerce platform operation and governance, where rules, strategies, and enforcements are effectively established to ensure users are compliant with platform policies. Lead cross-functional efforts to enhance platform policies and operational mechanisms, fostering a collaborative environment to support ongoing strategy refinement. Work with large data sets to analyze patterns, trends, and modus operandi of platform operation and governance issues (as well as merchants who perpetrate these issues). Make data-driven recommendations on prioritization of controls for platform governance and product compliance. Collaborate with PD, Tech, and Algo counterparts to build machine learning models and rules to detect assortment and user related operation and governance issues on the platform. Operate the risk engine, including the creation and continuous evaluation of rules to prevent and detect platform operation and governance issues. Capture and communicate findings with internal and external stakeholders through dashboards, periodic reports, and presentations. 岗位职责 1/ 深度洞察电商客户与卖家的全流程体验，涵盖注册入驻、商品上架、订单生成、支付、用户互动、退货退款、用户反馈等环节。 2/ 建立电商平台运营与治理领域的专业知识体系，确保规则、策略及执行机制有效落地，推动用户遵守平台政策。 3/ 主导跨职能协作，持续完善平台政策与运营机制，营造协作环境以支持策略迭代。 4/ 基于海量数据集分析平台运营与治理问题的模式、趋势及商家违规手法。 5/ 通过数据分析提出平台治理与商品合规的管控优先级建议。 6/ 协同产品（PD）、技术（Tech）及算法（Algo）团队，构建机器学习模型与规则，检测平台商品分类及用户相关的运营治理问题。 7/ 负责风险引擎的日常运营，包括规则创建与持续评估，以预防和识别平台治理漏洞。 8/ 通过仪表盘、定期报告及演示汇报，向内外部利益相关方清晰传递分析结论与治理成果。

1、搭建并迭代用户端退换货体系，优化申请、举证、审核、退款全流程，明确场景化规则并实现自动化落地，提升用户售后体验。 2、设计退货到仓后质检、分类、入库流程，实现质检标准数字化、异常件闭环处理及库存联动，搭建退货物流轨迹可视化系统，双向提升用户与仓储效率 3、推动洗护维修业务产品化，设计需求提报、报价、进度跟踪、返还 / 入库链路，搭建服务商管理系统，保障服务效率与质量 4、构建二手回收与二次售卖闭环，设计回收估价、渠道对接、质检标准、动态定价功能，搭建二手售卖专区及履约、质保体系，实现闲置资产变现 5、联动多跨团队明确协作流程，建立全链路数据监控体系，通过数据分析定位瓶颈并推动产品迭代优化 6、设计恶意退货、假货等风险防控机制，完善合规功能，平衡用户权益与平台成本

1、负责多品类售后退货退款场景的全流程管理，设计和优化服务流程（包括现场作业流程、系统操作设计、责任判定标准、各类SOP等）； 2、根据多品类售后履约目标，制定目标达成策略，协同现场管理、产研等部门推动方案落地，跟进结果达成； 3、监控和分析多品类退货退款日常数据表现，挖掘改善机会点，制定并落地改善方案，持续提升服务效率和体验； 4、与质检、产研、客服等部门深度协同，推动体产品和服务改善；

1、 负责对逆向退货仓和物流服务商的产品规划，包含仓内退货的质检，质检后包裹处理，物流服务时效，服务能力等，结合业务需求，设计业务所需的产品，并对产品服务能力进行管理和运营 2、 负责逆向全链路体验，包含订单取消，丢损，退货退款等流程，拉齐物流合作商并完成对用户端的赔付设计 3、 负责逆向产品的成本规划和管理，确保定价的合理性和用户体验 4. 与商务，产品技术和其他协同团队紧密合作，推动产品上线 5、 监控竞争对手动态，及时调整运营策略，保持市场竞争力