希音Senior Brand Manager 高级品牌经理
任职要求
本科及以上学历，市场营销、品牌管理、传播学等相关专业优先
5年以上品牌管理经验，美妆、时尚、消费品行业优先
Campaign 经验：有主导或深度参与全球/区域性品牌 Campaign 策划与落地的直接经…工作职责
职位概述 管理品牌的全球视觉体系、资产系统和 Campaign 运营。 该岗位负责人是品牌策略、品牌视觉管理与跨职能执行的推动者，将会是SHEGLAM 品牌一致性的守护者——确保从产品包装到零售快闪店、从社媒帖子到全球品牌活动，每一个品牌触点都能传递统一、高品质的品牌体验。 理想的候选人应具备出色的品牌策略能力（主导全球品牌 campaign); 同时兼备品牌审美判断力、强大的品牌资产管理能力，以及驱动产品设计、电商、零售、PR 和各区域市场团队实现跨职能品牌对齐的沟通能力。 一、全球品牌 Campaign 策划及项目执行（约45%） 策划并统筹由全球总部发起的品牌 Campaign，打造品牌声量高峰与文化势能。 策划由全球总部发起的品牌 Campaign 负责全球Campaign 项目 Brief、项目策划、方案管理、执行落地、跟踪进度 协调各区域团队，确保全球 Campaign 在各市场的一致性落地 组织 Campaign 复盘，效果评估、沉淀可复用资产 二、品牌资产建设和管理（约15%） 搭建并管理 SHEGLAM 全球品牌资产体系 完成全球品牌资产盘点，梳理和沉淀可传播的品牌素材 识别和管理品牌资产对外全触点，运营品牌一致性定期审计机制 针对新渠道、新市场、新触点，排查现有规范适用性并制定适配标准 三、品牌视觉标准化与模板体系搭建（约15%） 建立"按类型标准化"的品牌模板体系，让品牌表达既统一又高效。 搭建品牌模板库，覆盖产品、零售门店/Popup、品牌活动、企业层面等核心场景 主导全球品牌视觉 template 规定、迭代与版本管理，覆盖线上与线下品牌露出全场景 产品设计、零售设计、电商设计团队建立常态化协作节奏 四、跨部门品牌协同（约25%） 全球 campaign 项目策划、管理、落地 品牌资产包括品牌故事及品牌视觉日常更新、维护、审核； 定期组织品牌信息和视觉对齐会，同步标准、收集反馈、推动更新完善
• You will work with global teams to develop campaign/creative briefs (lots of them) to support our internal partners and service teams, while ensuring that our tactics continue to drive our brand and product forward • You will work closely with Tencent and TJ sports, in leading and co-creating China campaign programs that focus our team’s calories on the things that matter most, ensuring we establish the same product focused, unapologetically global, long-lasting, meaningful experience that resonates with players in China • You will pay close attention to everything happening within our community, and partner with our internal insights team to drive marketing research, leveling up the team’s collective knowledge of our player and market • You will connect product truth, player insights, esports and community knowledge to make most informed marketing strategy/tactic that enhances player-facing experience • You will partner with cross-discipline marketing teams and service partners to execute global campaign tactics • You will be the ultimate brand shepherd between global marketing and local publishing partners
Responsibilities: Brand Strategy Support • Lead the development of localized brand strategies by providing input and coordinating with Riot and Tencent stakeholders • Help review Tencent campaign plans and creative work, ensuring alignment with brand guidelines and Riot’s values • Assist in the documentation and communication of brand narratives and publishing plans for internal and external stakeholders Publishing Collaboration • Serve as a point of contact for Tencent’s publishing and marketing teams, offering feedback and support during campaign planning and execution • Coordinate with Riot global teams (product, creative, publishing) to communicate China-specific priorities and requests • Support the preparation of strategic updates and campaign evaluations based on Tencent and market feedback Player and Market Insights • Gather and share insights on the Chinese TFT player communities, including preferences, cultural context, and engagement trends • Collaborate with insights teams to support research initiatives and apply findings to publishing decisions • Monitor industry trends and competitor activity to help inform brand adjustments Cross-functional Coordination • Work closely with Riot China and global publishing teams to align messaging and player-facing efforts • Ensure campaign materials and communications reflect consistent tone and positioning • Support initiatives that build long-term player trust and brand familiarity in China
- Applying SME level knowledge of quality strategies and processes in multiple product categories by engagement with contract manufacturers and Original design manufacturer - Develop best-in-class New Product for Amazon Private Brands - Develop best-in-class processes and systems, and drive continual improvement - Manage New Product ramp post-launch - Drive scalable business solutions which ensure customer satisfaction - Communicate technical, quality, and process requirements to non-technical stakeholders - Monitor and train vendors to improve quality and customer satisfaction performance
Responsibilities: The Regional Strategic Account Lead role is responsible for owning and driving strategic relationship and growth of our global Fashion accounts, together with our local category teams, empowering brands success on LazMall in Lazada. Reporting to Regional Strategic Accounts Category Director, you will be responsible for: Business planning - target setting, performance tracking, business reviews Strategic partnership development and relationship management -top Global Fashion group companies Retail Planning, P&L understanding and Trade terms negotiations Promotional Planning including campaign planning and NPD launches regionally. Analytical- data insights to improve and support business plans Developing & implementing processes for regional partnerships Managing tech product roadmap to support new innovations and enhance UX for respective categories & group companies Capability development and regular close collaboration with local teams in joint business planning for respective Group companies Business development - identify new trends and brands to support constant growth on Lazada Preparing for & presenting in partnership meetings with clients