字节跳动整合营销运营-国际支付

1、基于行业/市场/用户需求洞察进行分析，结合国际化电商业务的特点，制定设计短、中、长期的活动计划，包含节点、热点、大促等活动，设计国际信用支付业务（BNPL）的整合营销活动方案和玩法，负责BNPL的GMV和用户量等核心指标的提升； 2、结合细分场景特点， 搭建服务于BNPL的拉新、促活等生命周期人群的运营体系，推动建立流量触点、营销工具、营销权益库，提升业务转化效率； 3、洞察用户，对已有流量触点、日常运营活动数据进度效果监测、归因，拓展内外部合作场景，获取更多的合作流量，配合营销产品落地新的增长玩法。

1.洞察东南亚及澳大利亚、新西兰为目的地的跨境游市场趋势，主导以东南亚及澳新为目的地的，支付宝及A+钱包用户跨境游增长策略，协同重点行业商户和商圈，提升支付宝及A+钱包用户在所负责区域目的地出境游交易增长； 2.根据跨境游业务需求，结合平台/行业营销资源、节点及玩法，制定行业营销策略和营销方案，提升支付宝及A+用户用Alipay+跨境出游心智；通过产品化的方式实现用户的健康增长； 3.和区域BD紧密协同，根据区域特性，通过整合营销等方式，联合重点商户伙伴商户驱动业务健康增长 ● Analyze market trends for cross-border tourism targeting Southeast Asia, Australia, and New Zealand. Lead growth strategies for Alipay and A+ wallet users in these destinations to drive transaction growth in outbound travel within the region. ● Collaborate with key industry merchants and commercial areas to enhance cross-border travel experiences for Alipay+/A+ wallet users. ● Develop tailored marketing strategies and campaigns by leveraging platform/industry resources, seasonal opportunities, and innovative engagement models to strengthen Alipay+ as the preferred payment solution for cross-border travel. ● Drive user growth through productization initiatives and data-driven approaches. ● Partner closely with regional BD teams to design localized integrated marketing campaigns with key merchant partners, ensuring sustainable business growth.

Job DescriptionOversee and manage international payment partnerships to meet the payment service needs of Ctrip Group’s internal departments and subsidiaries, ensuring smooth project execution from initiation through implementation to go live.Deeply understand the cost structure of the payment channels you manage (including but not limited to scheme assessment fees, chargebacks, gateways, cross-border fees, etc.), and work on expanding and optimizing channel selection to reduce costs and improve ROI.Conduct research on local payment methods, understand leading local acquirers, and perform competitive analysis in the payment sector; identify consumer payment behavior diversity and industry trends.Maintain effective communication with stakeholders, understand overseas compliance and legal requirements, and plan reasonable fund routing, account setup, etc., for clearing and settlement in relevant markets.Collaborate with cross-functional teams, including Marketing, Data Analysis, Product, Finance, Tax, Legal, Compliance, and other internal stakeholders, to integrate and implement payment channels.Work closely with global partners within the group to ensure optimal payment service performance and user experience across regional markets.Manage the configuration and operation of coupons on the payment checkout page.Address and resolve issues for occasional customer complaints, settlement discrepancies, and transaction monitoring anomalies through timely communication with internal and external channels.Support ad-hoc tasks to facilitate the achievement of team goals.Qualifications4-5 years of proven experience in the cross-border payment industry, familiar with card scheme rules and acquiring rules, and knowledgeable about international payment solutions, APMs, and fintech; experience with international PSPs and acquiring bank partnerships is preferred.Excellent skills in business development, interpersonal communication, and product understanding, coupled with a strong ability to learn and a genuine enthusiasm for the payments industry.Familiar with payment industry optimization techniques, chargeback handling, and cost structures, and knowledgeable about transaction routing or payment risk control rules.High data sensitivity, capable of efficient data monitoring and cost analysis, and able to collaborate with product teams on payment success rates and conversion rate projects.A strategic problem solver with analytical and execution skills, and excellent communication skills in both English and Chinese; overseas work and study experience is preferred.Bachelor’s degree or above, with a preference for majors in finance, e-commerce, computer science, mathematics, or related fields. 中文/工作内容负责海外市场的收单合作，满足携程集团内部部门及子公司的海外收单服务需求，确保项目从立项到落地的顺利完成。深入理解所负责渠道的收单成本结构（包括但不限于费率、拒付、网关、跨境附加费等），拓展并优化通道选择，降低成本，提高ROI。调研当地市场主流支付方式，了解当地主流收单机构，进行支付方面的竞品分析；识别消费者支付行为的多样性及支付行业趋势。与合作伙伴保持积极有效沟通，了解境外合规法务环境，规划合理的资金路由、账户设置，以及相关区域的资金汇总、清结算、管理方案。与跨职能团队合作，包括营销、数据分析、产品、财务、税务、法务、合规及其他内部部门，负责支付渠道的整合与落地。与全球各地集团内公司伙伴密切合作，确保区域内各市场的支付服务性能和用户体验。支付渠道侧优惠券的运营配置如遇到客户投诉、清结算、TS监控发现异常等问题时，与内部和外部通道及时沟通解决。参与并支持潜在的临时性任务，以促进团队目标的实现。

1. 指定行业的商户增长运营。从商户角度出发，持续挖掘洞察行业痛点和发展趋势，优化商户增长方案能力，设计差异化运营解决方案，打造试点标杆，深度联营支付场景，实现商户、用户规模化 2. 数据化分析市场机会，设计并建立运营体系，制定并拆解落地策略，设计可落地的产品方案和运营方案，整合资源推进项目落地及商户增长 3. 跨部门合作，与产品和运营团队合作，支持关键合作伙伴的增长机会