字节跳动CRM客户开发产品经理-生活服务
任职要求
1、本科及以上学历,2年及以上B端产品经验,对本地生活业务有一定了解,有CRM线索相关经验者优先;
2、抽象思维能力和快速学习能力,善于从复杂的线索底层和多样的业务应用层,抽象并搭建通用平…工作职责
1、独立负责生活服务销售CRM线索供给和线索全流程监控相关工作,整体为线索数量/质量/ROI负责; 2、围绕不同团队的客户拓展诉求,深度调研市场空间和销售工作场景,对线索产品方向有准确判断和清晰规划; 3、协同LBS&POI数据中心等上游,搭建多渠道线索挖掘>清洗>准入准出流程,稳定供给优质线索; 4、深入了解线索生产转化全流程,建设完善的监控诊断体系,帮助平台看清ROI,帮助销售看清并提供诊断建议。
1. 负责国际化外卖商家侧web前端的子方向接口人工作(商家端/菜品商品/营销增长/CRM 等方向) 2. 负责商家侧前端子方向业务需求承接、技术选型及实现工作,并参与商家侧技术规划 3. 负责子方向的项目迭代、项目进度、和风险把控,指导低职级的同事按时保质完成工作 4. 参与前端的研发效率和体验提升,包括交互体验和性能优化、技术方案调研和落地、前端架构、工程效率、组件库、流程规范等 团队简介: 作为技术团队一员,我们致力于为外卖提供高效优质的国际化前端技术支撑,是用户体验的有力保障。 这是一支务实、进取、团结有爱的团队,我们期望与业务共同成长,共同打造具备国际视野的顶尖技术团队。
1.负责CRM方向的数据口径及相关数仓模型的建设和设计,并根据需求变化和业务发展,持续优化模型; 2.提升CRM方向数据质量和运营效率,参与相关事件应急响应; 3.协同数据产品,构建应用数据集,提供更直观的数据服务能力。
1. 负责Lazada CRM策略运营,以PUSH等触达通道提升用户召回访问和活跃度,达成DAU增长目标 2. 根据用户行为反馈及时进行数据分析,挖掘关键场景和PUSH推荐效率,持续优化内容推送质量 3. 洞察用户生命周期,基于个性化场景化需求进行流量调度分配,建立完整的用户触达策略体系 4. 和产品、算法、东南亚本地运营等团队紧密合作,提炼用户需求,推动方案和产品能力的产出,并数据验证效率,持续迭代 1. Responsible for CRM strategy operations, utilizing channels such as PUSH notifications to enhance user activeness and improve user experience. 2. Conduct business data analysis based on user's lifecycle routine to establish comprehensive and personalized user recall strategy framework. 3. Closely work with local Southeast Asian operation teams to execute the growth strategy and continuously optimizing the quality of content. 4. Cooperate with product and algorithm teams to enhance product capability and continually iterating for improvement.
Design and implement user lifecycle management strategies for the e-commerce platform, responsible for enhancing overall user engagement, activity, and purchase depth. Analyze buyer data and behavior to identify trends and opportunities for increasing engagement and satisfaction. Collaborate with cross-functional teams, including marketing and customer service, to design and execute targeted campaigns and initiatives. Monitor and evaluate the performance of CLM projects, providing regular reports and suggestions for improvement. Utilize CRM tools to manage buyer interactions and personalize communication strategies. Ensure alignment of CLM activities with overall business objectives and customer experience goals.