字节跳动营销活动项目Leader-国际电商 Campaign Project Leader-Global E-commerce

任职要求

1、本科及以上学历，市场营销、商业、传播等相关专业，MBA优先；
2、5年及以上市场营销、营销活动管理或项目管理经验，有成功管理多渠道营销活动的实战成果，具备电商或快节奏行业经验者优先；
3、出色的领导力与团队管理能力，优秀的沟通、谈判及协同方管理技巧，熟悉社交媒体、邮件、付费广告等数字营销渠道，英语可作为工作语言；
4、结果导向的战略思考者，能动态管理多优先级任务，注重团队协作。

1.Bachelor’s degree in Marketing, Business, Communications, or a related field,MBA or advanced degree is a plus;
2.5+ years of experience in marketing, campaign management, or project management; proven track record of successfully managing multi-channel campaigns; experience working in e-commerce or a fast-paced industry is preferred;  
3.Strong leadership and team management skills; excellent communication, negotiation, and stakeholder management abilities; deep understanding of digital marketing channels, including social media, email, and paid advertising;  
4.Strategic thinker with a results-oriented mindset; highly organized, with the ability to manage multiple priorities in a dynamic environment; collaborative, with a strong focus on building relationships and driving teamwork.

工作职责

1、营销活动策略与规划：
1）主导制定营销活动策略，确保符合业务目标和受众需求；
2）与利益相关方共同确定营销活动目标及成功指标；  
3）开展市场调研，挖掘机会并指导营销活动设计；  
2、跨部门协作：  
1）作为营销相关活动的首要对接人，协调内部团队（如品类、创作者、产品、市场、设计）与外部合作伙伴（如代理商、供应商）； 
2）组织定期会议确保进度同步，跟踪进展并解决问题；  
3）营造协作氛围，推动营销活动执行中的创新与效率；  
3、营销活动开发与执行：
1）管理营销活动从创意到上线及事后分析的全流程执行；  
2）管理时间线、预算和资源，确保营销活动按时按质交付；  
3）实时监控营销活动表现，基于数据调整优化效果；  
4、利益相关方管理：  
1）向管理层及关键合作方汇报营销活动进展、挑战与结果；  
2）建立稳固的内外部合作伙伴关系以确保高效协作；  
3）管理预期并通过定期更新保持透明度和目标一致；  
5、流程优化与创新：
1）识别流程优化机会以提升营销活动执行效率；  
2）关注行业趋势与新兴技术，推动营销活动策略创新；  
3）制定并实施全公司范围内的营销活动管理最佳实践；  
6、团队领导与发展：  
1）指导初级团队成员，营造持续学习与成长的文化；  
2）为跨职能团队提供明确领导方向，厘清角色与责任；  
3）建设鼓励协作与创意的包容性团队环境。  

1.Campaign Strategy and Planning:
1)Lead the development of campaign strategies, ensuring alignment with business objectives and target audience needs;
2)Define campaign goals, and success metrics in collaboration with stakeholders;  
3)Conduct market research to identify opportunities and inform campaign design; 
2.Cross-Functional Collaboration:
1)Act as the primary point of contact for all campaign-related activities, coordinating with internal teams (e.g.,  categories, creators, products, marketing, design) and external partners (e.g., agencies, vendors);
2)Facilitate regular meetings to ensure alignment, track progress, and resolve issues;  
3)Foster a collaborative environment to drive innovation and efficiency in campaign execution;
3.Campaign Development and Execution:
1)Oversee the end-to-end execution of campaigns, from ideation to launch and post-campaign analysis; 
2)Manage timelines, budgets, and resources to ensure campaigns are delivered on time and within scope; 
3)Monitor campaign performance in real-time, making data-driven adjustments to optimize results; 
4.Stakeholder Management:
1)Communicate campaign progress, challenges, and results to senior leadership and key stakeholders;
2)Build strong relationships with internal and external partners to ensure seamless collaboration; 
3)Manage expectations and provide regular updates to ensure transparency and alignment;  
5.Process Improvement and Innovation:
1)Identify opportunities to streamline campaign processes and improve efficiency;
2)Stay updated on industry trends and emerging technologies to drive innovation in campaign strategies; 
3)Develop and implement best practices for campaign management across the organization; 
6.Team Leadership and Development:
1)Mentor and guide team members, fostering a culture of continuous learning and growth; 
2)Provide leadership and direction to cross-functional teams, ensuring clarity of roles and responsibilities; 
3)Promote a positive and inclusive team environment that encourages collaboration and creativity.