美团Keeta活动运营leader

营销活动策略制定与闭环落地 1. 负责端内活动场景策划（如秒杀频道、领券中心、大促会场），制定主题、目标、玩法策略； 2. 支持商家侧活动策略制定与效果监控，推动站内资源、商户资源与玩法工具高效联动； 3. 全流程负责活动的策划、执行、数据评估与优化 用户增长场景深挖与新增长点探索 1. 通过数据分析洞察细分人群、品类机会、订单场景，结合用户消费路径挖掘潜在增长空间； 2. 打造品类专场、场景型会场（如“夜宵场景”、“下午茶场景”等）以满足多样化消费需求，提升GTV与用户粘性。 营销工具创新与产品推动 1. 探索适配本地消费习惯的新型外卖玩法（如动态满返、分享立减、随机立省等）； 2. 推动营销工具（如券包系统、秒杀引擎、权益中心等）在功能和体验上的持续优化； 3. 快速迭代、至少每周更新玩法机制或测试策略组合，结合数据反哺产品侧优化方向 Marketing Campaign Strategy and Full-Cycle Execution 1. Responsible for in-app campaign scenario planning (e.g., flash sale channel, coupon center, mega sale pages), including theme definition, goal setting, and mechanism design. 2. Support merchant-side campaign strategy development and performance monitoring, driving efficient synergy among platform resources, merchant participation, and promotional tools. 3. Own the end-to-end process of campaign planning, execution, performance evaluation, and optimization. User Growth Exploration and New Growth Opportunities 1. Identify segmented user groups, category opportunities, and order scenarios through data analysis; uncover potential growth opportunities along the user consumption journey. 2. Design category-focused and scenario-based campaign pages (e.g., “Late-night cravings,” “Afternoon tea moments”) to fulfill diverse consumer needs and improve GTV and user stickiness. Marketing Tool Innovation and Product Enhancement 1. Explore new food delivery mechanics tailored to local consumer behavior (e.g., dynamic cash back, instant sharing discounts, surprise savings). 2. Drive continuous improvement in marketing tools (e.g., coupon bundle systems, flash sale engines, perks centers) in terms of functionality and user experience. 3. Ensure rapid iteration—update gameplay mechanisms or test strategy combinations at least weekly—and use performance data to feed into product-side optimizations.

1. 牵头构建全球稳定性保障体系，包括多区域实时监控、容量管理、SLA/SLO 指标治理、快速响应与自愈机制，确保平台稳定运行。 2. 设计并落地跨云、跨区域的容灾架构，覆盖多活部署、数据一致性、故障切换、灾备演练，提升整体业务连续性能力。 3. 推动全球合规支撑架构的前置规划，结合中心+边缘部署思路，构建支持国别合规要求的数据本地化、访问控制、存储隔离等技术能力。 4. 建立技术演练与审计机制，覆盖故障应急响应、灾难恢复、合规检查，强化平台在极端情况下的恢复力和审计追溯能力。 5. 协同产品、安全、法务、数据等多团队，推进稳定性与合规能力平台化、标准化，提升系统能力的可复制性与可持续演进能力。 6. 理解国际化基础设施建设需求，有过 i18n（国际化）/ l10n（本地化）相关平台能力搭建经验，包括多语言、多时区、多币种、多地址体系、文化习惯等底层能力支持。

汇报上级：国家D端负责人 负责KEETA配送业务定价与调度等方向的工作，设计符合当地市场的合理定价方案与调度体系； 设计不同配送模式（众包/加盟）和不同供需市场的策略，包括定价调度策略、合作商管理策略、体验管控策略，最大化配送效率及体验，达成成本目标、促进规模增长； 完成配送模式的设计，以及对应的配送一体化方案的建设。 从0到1搭建国家履约配送策略团队，培养并激励团队；沉淀本领域专业能力，加强人才培养。

1.Assist business team on the whole financial process, formulate and optimize financial processes and rules, provide professional financial advice and promote implementation. 2.Support financial matters for new countries/cities launch, ensure smooth business-related financial processes, and control financial risks. 3.Cooperate with professional financial teams such as accounting, tax, reporting, treasury, internal control, etc., to ensure all businesses comply with financial rules. 4.Evaluate the investment and expected return of new business, and provide financial support for business development. 5.Participate in the company's business plan related work, be responsible for the annual financial budget and rolling forecast, and conduct effective budget management together with the business. 6.Gain in-depth understanding of the business, work closely with business partners, establish an effective financial analysis system, conduct in-depth analysis of business operations, identify opportunities and indicate risks. 7.Participate in the construction of financial digitalization and put forward demands and suggestions from the perspective of analysis and monitoring.