美团Keeta活动运营leader

We are seeking a strategic Senior Marketing Operations Manager to establish and optimize our marketing investment framework. This role will design budget management protocols, drive financial-performance alignment, and cultivate best practice sharing across markets. You will serve as the crucial bridge between Finance, Regional Teams, and Leadership, ensuring marketing spend delivers measurable business impact. Key Responsibilities 1. Budget Governance & Process Design Design standardized budget planning templates and timelines Establish clear approval workflows with Finance for marketing budgets Develop procurement guidelines for marketing expenditures Create budget adjustment protocols for agile investment 2. Performance Accountability Framework Implement campaign evaluation standards with unified KPIs Oversee post-campaign review process with standardized templates Manage vendor payment certification tied to performance Maintain marketing spend database with categorization 3. Insight Generation & Reporting Produce quarterly Spend Effectiveness Reports Develop allocation vs. performance analysis Lead budget planning workshops with stakeholders Present investment recommendations to leadership 4. Capability Building Curate Marketing Operations Playbook Organize best practice sharing sessions Establish cross-functional training programs Maintain case study repository 我们正在寻找一位战略性的高级市场运营经理，负责建立和优化我们的营销投资框架。该角色将设计预算管理协议，推动财务绩效的对齐，并在各市场间培养最佳实践分享。您将作为财务部门、区域团队和领导层之间的重要桥梁，确保营销投入能够带来可衡量的业务影响。 主要职责： 1. 预算治理与流程设计 设计标准化预算规划模板和时间表 与财务部门制定明确的营销预算审批工作流程 制定营销支出的采购指南 创建预算调整协议以实现敏捷投资 2. 绩效责任框架 实施统一关键绩效指标（KPI）的活动评估标准 监督使用标准化模板的活动后评审流程 管理与绩效挂钩的供应商付款认证 维护分类的营销支出数据库 3. 洞察生成与报告 制作季度支出效果报告 开发分配与绩效分析 领导与利益相关者的预算规划研讨会 向领导层呈现投资建议 4. 能力建设 策划市场运营操作手册 组织成功案例分享会议 建立跨职能培训项目 维护案例研究库

该岗位未来的汇报上级为科威特运力策略负责人。 1.为了保障C端的外卖体验, 通过MVP验证工具+策略参数有效性后, 联动产、研、运完成配置后台、D端展示和触达功能等配套功能。 2.结合策略工具和压力预测结果, 形成落地SOP应用到日常的供需压力应对中。并在一次次的实战中总结目前SOP的工具侧、策略侧、数据侧的不足, 逐渐改善D端策略对C端配送体验的效果。 其中： 长期运营策略, 如：骑手拉新、骑手排班、骑手冷冻、骑手等级权益 和 骑手体验等。 短期运营策略, 如：骑手补贴活动、门店加减配送费、门店曝光缩范围、订单ETA补时等 Reporting to Logistic operation Strategy team leader in Kuwait. In order to ensure a positive takeaway experience for C-end customers, after validating the effectiveness of new product function and strategy parameters through MVP, collaborate with product, research & development, and operation team to form relevant Frontend、configuration system and Notification product functionalities. Based on current strategy tools and demend-supply forecasting results to form different SOPs to be applied in daily business operations. And continuously summarise the disadvantages of current SOPs during pratical applications, gradually improving the effectiveness of D-end strategies that cause positive effects onto the customer delivery experience. Among them: Long-term strategies, such as: rider recruitment, rider scheduling, job freezing, rider benefits, and rider work-experience improvement ect. Short-term strategies, such as: rider subsidy offering, delivery fees adjustments, store exposure range adjustments, and order ETA adjustments ect.

1.统筹运力全生命周期管理，有效助推运力等级与权益精细，从而实现有效控本和提升服务质量； 2.拉新转化链路策略，深度剖析新运力从线索到首单的全流程，挖掘关键节点，制定转化策略；规划创新拉新活动，协同投放团队，形成策略联动； 3.设计制定并推动运力管控策略上线，通过运力活动策略实现运力服务质量和运力成本的平衡； 4.运力数据体系构建，搭建数据平台，实现实时监测与深度挖掘，依数据分析结果，为运营决策提供依据，从而达成核心业务指标达成； 5.通过团队有效管理与部门协同配合实现运力管控的各项指标达成；

汇报上级：国家B端后线运营负责人 1、leader岗位，为巴西B端业务团队的培训及宣导整体负责，为员工的胜任度及组织信息的传递效率负责； 2、培训：基于不同角色（BD、大客户经理、BD管理者、运营、支持），定义不同阶段需要的知识和技能，并通过培训有效提升员工胜任度及满意度，为培训效果负责； 3、上传下达：从渠道、内容、机制、产品等维度建设完整的上传下达体系，确保一线的需求总部可以及时听到并响应，总部的要求和资源可以迅速传递到一线，提升前线作战能力；