美团Keeta-效果广告渠道经理（Performance Marketing Manager）

任职要求

1. 本科及以上学历，海内外名校毕业优先，统计学、计算机科学等相关专业优先；
2. 工作经验​：2年以上海外效果广告投放经验；
3. 英文流利，顺畅沟通；
4. 熟悉互联网行业，对海外主流效果广告平台（如Google、Facebook、TikTok等）有实操经验；
5. 具备扎实的广告投放专业知识，精通广告投放策略制定、渠道管理、创意策划、数据分析等各个环节，能够制定并执行高效的广告投放方案；
6. 熟练掌握数据分析工具，能够运用数据分析方法对广告投放数据进行深入挖掘与分析，具备较强的数据敏感度与数据驱动决策能力；
7. 具备高度的责任心与敬业精神，工作认真负责，注重细节，对工作结果有强烈的追求与担当。​


1. Bachelor’s degree or above from a reputable university (domestic or international); majors in Statistics, Computer Science, or related fields are preferred.
2. 2+ years of hands-on experience in performance advertising for overseas markets.
3. Fluent in English with strong communication skills.
4. Familiar with the internet industry, with practical experience on major global performance advertising platforms (e.g., Google, Facebook, TikTok).
5. Solid knowledge of advertising operations, including strategy development, channel management, creative planning, and data analysis; capable of independently designing and executing effective advertising campaigns.
6. Proficient in data analysis tools and methodologies, able to extract insights from advertising data with strong analytical skills and data-driven decision-making capabilities.
7. Highly responsible and dedicated, detail-oriented, and committed to delivering high-quality results with a strong sense of accountability.

工作职责

广告投放策略&管理
1. 负责某一个主流效果广告平台（如Google、Facebook、TikTok等）的日常运营与管理，包括账户搭建、关键词选取、营销活动定位、用户分层和筛选、出价优化、消耗节奏等，不断提升广告投放的质量与效果；
2. 定期对本渠道的广告投放策略进行复盘与优化，根据市场动态、用户行为变化及投放数据反馈，及时调整策略方向，保障广告投放始终保持高效；

广告创意策划与优化​
1. 协同设计部门，策划富有吸引力与转化力的广告创意，包括广告文案、图片、视频等素材的构思与制作指导，确保广告内容能够有效吸引用户关注并激发其行动；
2. 基于 A/B 测试等方法，对广告创意进行持续优化，通过分析不同创意版本的投放数据，挖掘用户喜好与行为规律，不断迭代创意内容，提高广告的点击率、转化率等关键指标；

数据分析与效果评估​
1. 实时收集、整理与分析广告投放数据，包括曝光量、点击量、转化率、成本等关键指标，深入洞察广告投放效果及用户行为路径；
2. 定期出具详细、专业的广告投放效果评估报告，通过数据可视化呈现投放成果，精准定位问题与机会点，并提出针对性的优化建议与解决方案，为广告投放决策提供有力的数据支持；​
3. 运用数据分析手段，对用户进行细分与画像，深入了解不同用户群体的特征与需求，实现广告的精准定向投放，提升广告投放的精准度与投资回报率。​

Advertising Strategy & Management
1. Responsible for the daily operation and management of a major performance advertising platform (e.g., Google, Facebook, TikTok), including account setup, campaign targeting, user segmentation and filtering, bid optimization, and pacing—continuously improving the quality and effectiveness of ad campaigns.
2. Regularly review and optimize advertising strategies for the assigned platform. Adjust strategic direction in a timely manner based on market dynamics, user behavior changes, and performance feedback to ensure continued efficiency and effectiveness.

Ad Creative Planning & Optimization
1. Collaborate with the design team to plan compelling and conversion-driven ad creatives, including ad copy, images, videos, etc. Guide the production process to ensure the content effectively captures user attention and drives action.
2. Continuously optimize creative content using methods such as A/B testing. Analyze performance data of different creative versions to identify user preferences and behavior patterns, iterating to improve key metrics such as CTR and conversion rate.

Data Analysis & Performance Evaluation
1. Collect, organize, and analyze real-time advertising data, including impressions, clicks, conversion rates, cost metrics, etc., to gain deep insights into campaign performance and user behavior.
2. Produce detailed and professional performance reports regularly, using data visualization to clearly present results. Identify issues and opportunities, and propose actionable optimization recommendations and solutions to support informed decision-making.
3. Leverage data analysis to segment users and build user profiles, gaining a thorough understanding of different audience groups’ characteristics and needs. This enables highly targeted advertising and improved return on investment.