高德地图高德-酒店商家商品供给运营/拓展专家-信息酒旅业务

1. 负责飞猪国际在全球出境游日历房业务用户运营，熟悉供给分层、权益分层、C端链路设计和承接优化，通过与属地商务团队联合营销，拓展酒店品牌营销合作，提高飞猪用户交易规模。 2. 基于旅行热门地，节假日等特征，配合人群特征（都市白领、亲子、差旅等人群）进行场景化运营及打造营销热点，提升用户承接效率。 3. 洞察全球目的地旅游市场，围绕各个目的地酒店供应链、定价、淡旺季制定促销策略，通过组织流量资源帮助商务侧拿回更好的供给折扣。 4. 具备敏锐的商业sense，能将平台用户忠诚度玩法跟商家及行业的用户成长运营结合，在供给、权益、玩法上深层次联动。

Fliggy, as Alibaba Group's travel brand, provides travel service including but not limited to booking for flight tickets, hotels, inns, tour tickets, visas, destination guide, as well as travel packages for youth and younger generation of consumers. Fliggy is dedicated to satisfy consumers outbound travel needs, enables them to have more comfortable, imaginable, and hassle-free travel experiences. Join us to reignite your career journey! Role & Responsibilities including but not limited to: 1. [Market analysis] Provide insight into the industry and market trends，implement strategy and carry out the plans to build a competitive supply chain. 2. [Business development] Responsible for business development of local hotels and suppliers, including business planning, market development, and operation to drive and improve the coverage of hotels in the destination. 3. [Merchant operation] Develop development strategy with suppliers to enable operation capability and merchant tools utilization, improve the efficiency and quality of merchant operations, and keep pricing competitive. 4. [Data analysis] Through data analysis regularly track the achievement of business goals and progress of projects, and promote improvement actions in good time. 5. [Product Optimization] To improve the quality and efficiency of business process, review and identify demands of product optimization. 6. Achieve rapid coverage of suppliers in the destination and ensure good indicators. 工作内容： 1、【市场分析】结合目的地市场分析，制定新签酒店覆盖计划 2、【商务拓展】洞察商家信息与需求，提供综合解决方案，邀请酒店入驻飞猪平台，提升酒店覆盖率 3、【供给质量】追踪商家生意发展趋势，提供多元化价值，提升商家销量与品牌价值，从而持续获取优质价库酒店供给，赋能平台运营能力与商家工具，提升商家运营效率与质量，保持商家商品的价库竞争优势 4、【产品优化】基于提升业务流程质量与效率，输出产品优化建议与需求，推动酒店业务产品能力沉淀

1.目的地区域销售结果达成： 1）主导辖区国内跟团、景酒套餐业务策略；不局限于优质商家引入、商品覆盖、商家运营、营销方案、商品爆款等策略，确保业务增长和辖区优质商家成长。 2）监控经营数据，周期性复盘，及时发现业务异常并优化，推动业绩指标达成。 2.目的地优质商家拓展、热销爆款商品营销策略： 1）目的地度假优质商家拓展：引入符合用户需求供给的优质供应商。 2）商品选品策略：主导爆款产品落地，协同商家、总部营销团队打造爆款商品、保障业务目标达成。 3.商家运营： 1）基于旅行社运营能力模型，协同运营团队提升旅行社客户经营结果和效率提升。 2）熟练运营商家标杆策略，通过标杆卷动辖区整体动销和提升辖区商家单产。

1.负责拓展和维护具备优质出境旅游景区的供给资源，建立合作关系 2.负责商家在平台的运营辅导，对商家在平台的产出和成长负责 3.负责商家在目的地的产品选品、上线、运营、营销推广等工作 4.对负责的市场进行日常的信息收集，数据分析，用户需求的洞察，输出区域内商家、商品的运营优化计划并执行