vivoTo G 电商运营助理-实习

1、负责To G渠道行业平台商的运营，进行客户关系、渠道关系的建立和维护，挖掘行业商机，促进品牌行业份额的提升； 2、协同开展对TOP行业的拓展与合作，洞察并服务好高端/高价值人群，促进优质行业对vivo品牌企业能力的认知； 3、基于行业需求分析，通过定制化的产品及行业解决方案，突破行业市场。

Job Requirements: 1. Local Logistics Network Development and Management •Responsible for the selection, negotiation, contract management, and operational optimization of logistics service providers (e.g., couriers, last-mile delivery, warehouse providers) for AliExpress in Brazil. •Build an efficient and cost-effective delivery network to ensure timely logistics coverage across core and remote areas in Brazil. •Monitor KPIs of logistics providers (delivery success rate, transit time, damage rate, complaint rate), and drive continuous improvement. 2. Warehouse and Distribution Operations Optimization •Manage local warehouses (owned or 3PL partners), optimizing inventory turnover, sorting efficiency, and outbound speed. •Develop local delivery strategies including standard shipping, express delivery, and reverse logistics (returns and exchanges). •Optimize delivery routes to reduce logistics costs and enhance user experience. 3. Logistics Product and User Growth Support •Design logistics service solutions for the Brazilian market (e.g., free shipping, guaranteed delivery times) to improve user conversion and repeat purchase rates. •Collaborate with the local AliExpress sales team to develop logistics support plans for major promotional events. •Analyze user feedback on logistics experience and drive improvements in logistics services and internal processes. 4. Cost Control and Data Analysis •Regularly analyze logistics cost structures (transportation, warehousing, last-mile delivery), and develop strategies for cost reduction and efficiency improvement. •Use data monitoring (e.g., order fulfillment time, error rate) to identify issues and drive improvements. 5. Cross-functional Collaboration •Work closely with local business, customer service, and product teams in Brazil to resolve logistics-related issues. 职位要求： 1. 本地物流网络建设与管理 - 负责AliExpress在巴西的物流服务商（如快递、最后一公里配送、仓库服务商）的筛选、谈判、合同管理及运营优化。 - 建立高效且经济的配送网络，确保覆盖巴西核心城市及偏远地区的物流时效。 - 监控物流服务商KPI（妥投率、时效、破损率、客诉率），推动持续改进。 2. 仓配运营优化 - 管理本地仓库（如自营仓或3PL合作仓），优化库存周转、分拣效率及出库时效。 - 制定本地配送策略，包括标准配送、加急配送、逆向物流（退换货）。 - 优化配送路径以降低物流成本并提升用户体验。 3. 物流产品与用户增长支持 - 设计巴西市场的物流服务方案（如免费配送、时效承诺），提升用户转化和复购率。 - 与AE本地平台销售团队协作，针对大促制定物流保障方案。 - 分析用户物流体验反馈，推动物流服务商和内部流程优化。 4. 成本控制与数据分析 - 定期分析物流成本结构（运输、仓储、末端配送），制定降本增效策略。 - 通过数据监控（如订单履约时效、异常率）发现问题并推动改进。 5. 跨团队协作 - 与巴西本地业务、客服、产品团队紧密配合，解决物流异常问题。 - 对接平台技术团队，优化物流系统。

Job Description: 1.Cross-border E-commerce Logistics Operations: Develop and implement operational strategies and refined operational plans based on business requirements and the service offerings of logistics providers. 2.Coordination & Management: Coordinate with local courier service providers to resolve operational issues, manage internal cross-departmental communication, and ensure accountability for route costs, delivery times, and customer experience. 3.Process Optimization: Deeply engage with all stages of the cross-border logistics chain, oversee each link, and continuously optimize business processes and systems as the operational stakeholder. 4.Problem Resolution & Compliance: Address operational anomalies, control local logistics costs, and complete project tasks assigned by the company. 1. 跨境电商物流运营，根据电商业务需求及物流服务商的服务产品供给，给出合理的运营策略，精细化运营方案； 2. 负责协调当地快递服务商管理运营问题，及协调内部的合作沟通，对线路成本、时效以及客户体验负责； 3. 深入跨境物流全链路各环节，把控每个环节，作为业务方对流程和系统进行不断优化和完善； 4. 处理各类运营异常，管控本地物流成本，及完成公司安排的项目性工作。

1. 营销活动策略：基于当地用户洞察，节点/热点特征，挖掘外卖业务增长机会点，制定外卖C端平台营销活动策略与整合营销日历（月度），包含大促活动、节日营销、裂变活动、KOL联动等。 2. 营销活动运营：纵向包含营销活动主题创意、营销玩法设计、页面搭建执行、补贴供给招商策略牵引等；横向协同公共关系&品牌传播策略、商家供给策略、各部门补贴策略。为流量曝光、交易增长、补贴效率结果负责。 3. 本地化运营：结合当地文化热点、用户习惯及节日节点（如狂欢节、黑五），设计符合本地偏好的活动内容。 4. 挖掘营销增长机会点：在外卖消费场景和本地特色人群圈层中，联动KA、合作机构等各类资源，策划联合营销活动。 5. 数据复盘与迭代：监控活动数据，实时调整策略以提升参与率和转化率。针对活动效果，持续进行数据复盘，沉淀有效方法论。 6. 营销玩法创新：根据业务方向及重点策略，结合现有营销能力现状，能持续思考、优化产品能力，协同产品搭建与之匹配的完整产品功能，助力提升营销活动产出效率。探索适配本地市场的外卖营销创新玩法，协同产品，推动相关营销产品工具的功能更新与迭代。 7. 整合营销BP与协同： 以Business Partner身份，整合各部门平台营销活动需求，制定营销计划。 1. Marketing Campaign Strategy； Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc. 2. Marketing Campaign Operations： Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes. 3. Localization Operations： Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday). 4. Identifying Marketing Growth Opportunities：In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities. 5. Data Review and Iteration：Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies. 6. Innovative Marketing Tactics：Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools. 7. Integrated Marketing BP & Collaboration：As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.