阿里巴巴LAZADA-Channel Operations频道运营-杭州

1、负责LAZADA频道增长策略运营，以用户需求匹配和成交转化为目标，设计并完成频道供给组织和用户需求心智引导的运营策略升级 2、围绕LAZADA频道用户增长设计人群分层运营策略，建设频道的用户拉新和复购路径，有效地拉动不同用户在频道的成长跃迁，提升用户活跃与购买频次； 3、建立频道用户增长运营的核心指标体系和分析评估方法，通过数据指标监控和分析业务策略效果和当前问题，通过更细颗粒度的数据指标指引业务策略迭代 4、推动跨部门合作，协同BI/业务/产品/算法等团队快速落地产品方案，协同外部合作团队投入资源支持，共同达成业务目标； 5、有全球视野，对海外电商和用户有一定了解。

1、负责制定并执行频道运营策略，提升频道流量和用户粘性，实现业务增长目标。 2、分析用户行为数据，优化内容布局和推广策略，提高用户活跃度和转化率。 3、与产品、技术团队紧密合作，推动产品功能优化，提升用户体验。 4、监控市场动态，竞品分析，及时调整运营策略，保持频道竞争力。 5、协调内外部资源，组织策划各类运营活动，提升品牌影响力。

1、负责频道的整体运营策略，提升用户活跃度和黏性，确保业务目标的达成。 2、分析用户需求，优化频道内容结构，策划并执行各类运营活动，提高频道的流量和转化率。 3、与商品团队紧密合作，确保频道商品供给充足且质量优良，满足用户需求。 4、监控运营数据，定期进行效果评估，调整运营策略以持续优化频道表现。 5、协调跨部门资源，推动项目落地，确保运营流程的顺畅。 1、Responsible for overall channel operation strategy, enhancing user engagement and stickiness to achieve business objectives. 2、Analyze user needs, optimize content structure, plan and execute various operational activities to increase channel traffic and conversion rates. 3、Collaborate closely with the product team to ensure adequate and high-quality product supply in the channel, meeting user demands. 4、Monitor operational data, conduct regular performance evaluations, and adjust operation strategies for continuous channel improvement. 5、Coordinate cross-departmental resources to facilitate project implementation, ensuring smooth operation processes.

Support overseas regional sales operations by providing comprehensive sales assistance. Assist the Sales team with new client onboarding, including qualification review, account documentation, and risk control system setup; manage assigned client accounts with effective risk management. Coordinate with the Order Management team to expedite order processing, ensure timely supply of frontline sales resources, and support key sales activities by liaising with Product, Marketing, Manufacturing, and other core functions. Manage client payment tracking and sales expense analysis to ensure healthy account turnover for assigned clients. Monitor and analyze operational KPIs to identify issues, provide insights, and assist Sales in developing targeted strategies to achieve business goals.