阿里巴巴LAZADA-channel operation-UPOC
任职要求
1、本科及以上学历，市场营销、电子商务或相关专业，3年左右相关工作经验。 2、具备良好的数据分析能力，能从数据中洞察问题并提出解决方案。 3、熟悉互联网产品运营，有成功运营案例，对…
工作职责
1、负责制定并执行频道运营策略，提升频道流量和用户粘性，实现业务增长目标。 2、分析用户行为数据，优化内容布局和推广策略，提高用户活跃度和转化率。 3、与产品、技术团队紧密合作，推动产品功能优化，提升用户体验。 4、监控市场动态，竞品分析，及时调整运营策略，保持频道竞争力。 5、协调内外部资源，组织策划各类运营活动，提升品牌影响力。
1、异业合作拓展与管理 ·负责挖掘与公司业务高度契合的本地异业合作伙伴（如商圈、连锁品牌、媒体平台、生活服务类企业等）； ·设计并推动联合营销、互导流量、权益互换等合作模式，提升公司品牌与流量影响力； ·管理合作全流程，包括资源对接、合作协议谈判、执行监控与效果评估 2、本地流量渠道拓展 ·建设并维护区域性的本地流量渠道资源池，围绕线下门店、社区、展会等场景开展用户触达与转化； ·协调线下运营、地推团队与本地合作方执行联合推广计划，扩大品牌本地渗透率； ·深入了解本地市场用户习惯与渠道特性，输出本地化流量合作策略 3、联合营销策划与落地 ·主导与第三方平台的联合活动策划，制定目标人群、传播路径与投放资源配置； ·协同品牌、公关、产品、法务等相关团队，确保合作项目高效推进； ·通过营销创意与资源整合，放大传播效果，实现高质量拉新与转化
1. Goal Acceptance and Management: Responsible for the sales results and healthy operation of the channels in the area/country in charge; 2. Channel Expansion and Customer Management: Establish a healthy channel structure through a series of actions such as market insight, strategy selection, and customer pitch; 3. Channel Operation Lead the operation of SMR, use tools such as PSI, turnover, TCO, etc., to be responsible for the quality of channel transactions, and ensure long-term stable development。
Responsibilities 1.Responsible for competitive channel research and formulation of channel plans within the region. 2.Responsible for regional dealer development, cooperation, store construction implementation, and investor relationship maintenance. 3. Responsible for channel operation management, formulating store operation standards and management systems, and improving store operation quality and efficiency. 4.Assist the Chinese headquarters in phased summary and review to optimize channel management standards and processes. 5.Collect and analyze dynamic market information within the region.
1.Develop and execute door-to-door service strategies to ensure alignment with company objectives； 2.Optimize service network coverage and enhance channel operation efficiency; establish service quality standards and monitor key metrics (response time/customer satisfaction/cost)； 3.Responsible for service team recruitment, training, and performance management； 4.Drive continuous service improvement through customer feedback analysis； 5.Utilize digital tools to improve service transparency and efficiency; design and optimize service processes to reduce costs while increasing effectiveness.