阿里巴巴LAZADA-用户生命周期运营专家/高级专家-杭州

任职要求

1、8年以上电商平台用户运营经验，有东南亚电商平台经验者优先。
2、能以英语作为工作语言，有海外学习或工作经验优先。
3、精通用户增长策略和用户行为分析，具备优秀的数据驱动决策能力。
4、出色的团队协作和跨部门沟通能力，能够有效推动策略执行，有团队管理经验优先。
5、具备市场敏感度，对电商行业趋势有深入理解，能够制定并执行创新的运营策略。
6、熟悉 AI 和机器学习应用，包括用户行为建模、推荐系统、智能分层技术以及个性化营销工具的应用，有相关实践或项目管理经验者优先。
1、More than 8 years of experience in e-commerce platform user operation, with a preference for experience in Southeast Asian platforms.
2、Fluent in English as a working language, with overseas study or work experience preferred.
3、Proficient in user growth strategies and user behavior analysis, with excellent data-driven decision-ma…

工作职责

1、负责Lazada平台的用户增长策略，制定并实施基于用户分层的激活和购买促进策略。
2、整体规划用户路径、场景承接机制、商品推荐策略和预算分配，提升平台整体运营效率。
3、根据运营策略，协调内部各产品线和部门，与各国本地团队合作，推动策略执行并持续优化运营效果。
4、深入分析用户行为数据，跟踪竞品动态，不断优化运营策略，以保持公司在市场中的竞争优势。
1、Responsible for user growth strategies on the Lazada platform, devising and implementing user segmentation-based activation and purchase promotion strategies.
2、Plan the overall user journey, scenario transition mechanisms, product recommendation strategies, and budget allocation to enhance platform operational efficiency.
3、Coordinate with internal product lines and departments, and collaborate with local teams in various countries to enforce strategy execution and continuously optimize operational performance.
4、Deeply analyze user behavior data, monitor competitor dynamics, and continually refine operational strategies to maintain the company's competitive edge in the market.