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阿里巴巴Project Korea-Customer Operations Manager-Seoul

社招全职5年以上产品类-用户型地点:首尔状态:招聘

任职要求


● Qualifications
    ○ 5+ years of experience in digital user operations, e-commerce CRM, or retail tech.
    ○ Proven success in user growth or private-domain operations.
    ○ Strong analytical skills with experience using BI or behavioral analytics tools.
    ○ Excelle…
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工作职责


As a Customer Operations Manager, you will lead end-to-end user lifecycle management for O2O supermarket platform, driving engagement, retention, and satisfaction through data-driven strategies and contextual campaigns.

● Key Responsibilities
    ○ Develop and execute user growth initiatives, including referral programs, new-user incentives, and reactivation campaigns.
    ○ Manage traffic acquisition and conversion across core channels (mobile app, mini-program).
    ○ Launch time-sensitive marketing campaigns (e.g., “Morning Breakfast Box,” “Late-Night Emergency Essentials”).
    ○ Post-purchase support, including complaint resolution and refund handling, to close the experience loop.
    ○ Partner with Product and Data teams to define KPIs (e.g., NPS, repeat purchase rate) and continuously optimize the user journey.

职位概述
作为用户运营经理,您将主导 O2O超市平台的用户全生命周期管理,通过数据驱动的策略和场景化运营,提升用户活跃度、复购率与满意度。

核心职责
制定并执行用户增长策略,包括裂变活动、新客激励、沉默用户召回等;
管理App及小程序等核心流量渠道的用户获取、转化与留存;
策划高时效性营销场景(如“清晨早餐包”“深夜应急补给”),提升即时需求满足率;
主导售后服务流程,高效处理客诉与退款,建立体验修复机制;
与产品、数据团队协作,定义关键指标(如NPS、复购率),持续迭代用户体验。
包括英文材料
数据分析+
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