阿里巴巴Project Korea-Online marketing-Seoul
任职要求
Bachelor’s degree or above, preferably in Marketing, E-commerce, Media, Brand Management, or a related field; Minimum of 8 years of experience in digital marketing, including at least 3 years in team leadership roles; experience in e-commerce or internet companies is preferred; Deep understanding of the digital advertising ecosystem and data analytics, with proven ability to manage end-to-end strategy and execution; Overseas work experience or prior responsibility for international market projects is a plus; Fluent in both Chinese and English; Korean language proficiency is a strong advantage; Strong cross-cultural communication skills, high adaptability, and willingness to develop a long-term career in Korea.
工作职责
Develop and execute online marketing strategies, with full responsibility for brand development and management; Familiar with digital advertising channels, including search marketing (NAVER/Google), social media platforms (Instagram, YouTube, TikTok, etc.), in-app advertising, and KOL collaborations; Leverage data analysis to optimize user acquisition, retention, and conversion processes, and improve overall ROI; Coordinate with internal teams (product, tech, design, operations) and external agencies to implement integrated multi-channel marketing campaigns; Lead and manage the local marketing team, enhancing team execution and creative capabilities; Stay on top of Korean consumer trends and the competitive landscape, continuously providing high-quality market insights and innovative strategies.
Develop and execute traffic acquisition strategies to increase website visits and user conversion rates. Analyze traffic data to identify trends and opportunities, optimizing operational strategies accordingly. Collaborate closely with marketing, product, and technology teams to drive cross-departmental traffic growth projects. Manage and optimize online advertising campaigns, including SEM, SEO, social media, and display ads. Develop A/B testing plans and make optimization adjustments based on test results. Monitor and report on key traffic metrics, providing regular analysis reports and improvement suggestions.
Provide training and coaching for new hires, including business knowledge and procedure, call/email/chat handling process, platform features, soft skills training and organization culture Provide refresh and upskill training for tenure advisor, including business and procedure update, soft skills and communication skills training Manage and track training quality and effectiveness Follow training related SOPs, hand in training and coaching documentations in time to manage and report training progress Training courses development such as new product/new system, soft skills training materials Communicate/discover training needs, develop the training schedule Class management and keep close cooperation with service teams to continuously output qualified employees in line with the job requirements for the team Conduct training satisfaction surveys, get feedback from the trainees and analyze improvements and opportunities Ability to work as part of a team or individually, with initiative Complete other tasks and other training projects assigned by training supervisor
1. Provide training and coaching for new hires, including business knowledge and procedure, call/email/chat handling process, platform features, soft skills training and organization culture.2. Provide refresh and upskill training for tenure advisor, including business and procedure update, soft skills and communication skills training.3. Manage and track training quality and effectivenessFollow training related SOPs, hand in training and coaching documentations in time to manage and report training progress.4. Training courses development such as new product/new system, soft skills training materials.5. Communicate/discover training needs, develop the training schedule.6. Class management and keep close cooperation with service teams to continuously output qualified employees in line with the job requirements for the team.7. Conduct training satisfaction surveys, get feedback from the trainees and analyze improvements and opportunities.8. Ability to work as part of a team or individually, with initiative.9. Complete other tasks and other training projects assigned by training supervisor.
Support daily commercial operations for Local Korean market, including product management, pricing strategy execution, and promotion collaboration; Assist in monitoring sales data, analyzing operational metrics, and driving business goal achievement; Coordinate with category managers and cross-functional teams to implement supply chain, inventory, and order execution processes; Participate in the execution of commercial projects and process optimization to improve overall operational efficiency; Communicate and coordinate with suppliers and partners to ensure compliance and smooth transaction processes; Support the development of operational strategies and improvement plans based on market feedback.