阿里巴巴Project Korea-Online Marketing Manager 온라인 마케팅 매니저-Seoul

As a Consumer Product Manager, you will contribute to the design and iteration of O2O supermarket consumer-facing products. You’ll focus on user acquisition, shopping experience, and post-purchase flows to build a simple, efficient, and engaging online grocery platform. Key Responsibilities ● Contribute to core user journeys in the mobile app and mini-program (e.g., homepage, search, product detail, checkout, membership center). ● Support user growth features such as onboarding flows, referral programs, check-in rewards, and coupon systems. ● Enable time-sensitive marketing campaigns (e.g., “Morning Delivery,” “Emergency Essentials”) through flexible product configuration tools. ● Improve post-purchase experience by refining return/refund requests, status tracking, and automated compensation flows. ● Continuously propose and validate product improvements based on user feedback and key metrics (conversion rate, retention, NPS, etc.). 职位概述 作为用户产品经理，您将参与 O2O超市平台消费者端的产品功能设计与迭代，围绕用户增长、购物体验和售后服务等场景，打造简洁、高效、有温度的线上超市产品。 核心职责 ● 参与App及小程序核心链路（首页、搜索、商品详情、下单、会员中心等）的产品设计与优化； ● 支持用户增长相关功能落地，如新客引导、邀请裂变、签到积分、优惠券体系等； ● 配合运营团队，实现“清晨配送”“应急补给”等场景化营销活动的产品配置能力； ● 优化售后流程的产品体验，包括退换货申请、进度查询、自动补偿等模块； ● 基于用户反馈与数据指标（转化率、留存率、NPS等），持续提出并验证产品改进方案。

Develop and execute traffic acquisition strategies to increase website visits and user conversion rates. Analyze traffic data to identify trends and opportunities, optimizing operational strategies accordingly. Collaborate closely with marketing, product, and technology teams to drive cross-departmental traffic growth projects. Manage and optimize online advertising campaigns, including SEM, SEO, social media, and display ads. Develop A/B testing plans and make optimization adjustments based on test results. Monitor and report on key traffic metrics, providing regular analysis reports and improvement suggestions.

Provide training and coaching for new hires, including business knowledge and procedure, call/email/chat handling process, platform features, soft skills training and organization culture Provide refresh and upskill training for tenure advisor, including business and procedure update, soft skills and communication skills training Manage and track training quality and effectiveness Follow training related SOPs, hand in training and coaching documentations in time to manage and report training progress Training courses development such as new product/new system, soft skills training materials Communicate/discover training needs, develop the training schedule Class management and keep close cooperation with service teams to continuously output qualified employees in line with the job requirements for the team Conduct training satisfaction surveys, get feedback from the trainees and analyze improvements and opportunities Ability to work as part of a team or individually, with initiative Complete other tasks and other training projects assigned by training supervisor

Core Provide training and coaching for new hires, including business knowledge and procedure, call/email/chat handling process, platform features, soft skills training and organization cultureProvide refresh and upskill training for tenure advisor, including business and procedure update, soft skills and communication skills trainingManage and track training quality and effectivenessFollow training related SOPs, hand in training and coaching documentations in time to manage and report training progressTraining courses development such as new product/new system, soft skills training materials Communicate/discover training needs, develop the training scheduleClass management and keep close cooperation with service teams to continuously output qualified employees in line with the job requirements for the teamConduct training satisfaction surveys, get feedback from the trainees and analyze improvements and opportunitiesAbility to work as part of a team or individually, with initiativeComplete other tasks and other training projects assigned by training supervisor