阿里巴巴LAZADA-Manager/ Senior Manager, Regional Brand Strategic Account Lead-Bangkok

The Regional Strategic Account Lead role is responsible for owning and driving strategic relationship and growth of our global Electronics (EL) accounts, together with our country category teams, empowering their brand success on LazMall in Lazada. Reporting to Regional Strategic Accounts Category Director, you will be responsible for: • Business planning - target setting, performance tracking, business reviews • Strategic partnership development and relationship management -top Global EL group companies • Retail Planning, P&L understanding and Trade terms negotiations • Promotional Planning including campaign planning and New Product Launches regionally. • Analytical- data insights to improve and support business & retail plans • Developing & implementing processes for regional partnerships • Managing tech product roadmap to support new innovations and enhance UX for respective categories & group companies • Capability development and regular close collaboration with country teams in joint business planning for respective Group companies • Business development - identify new trends and brands to support constant growth on Lazada • Preparing for & presenting in partnership meetings with clients

The Regional Strategic Account Lead role is responsible for owning and driving strategic relationship and growth of our global Fashion and Sports accounts, together with regional and local cross-functional teams, empowering their brand success on LazMall in Lazada. Reporting to Regional Strategic Accounts Category Director, you will be responsible for: Business planning - target setting, performance tracking, business reviews Strategic partnership development and relationship management -top Global Fashion/Sports group companies Promotional Planning including campaign planning and NPD launches regionally. Analytical- data insights to improve and support business. Developing & implementing processes for regional partnerships. Managing tech product roadmap to support new innovations and enhance UX for respective categories & group companies. Capability development and regular close collaboration with local teams in joint business planning for respective Group companies Business development - identify new trends and brands to support constant growth on Lazada Preparing for & presenting in partnership meetings with clients

The Regional Strategic Account Lead role is responsible for owning and driving strategic relationship and growth of our global Electronics (EL) accounts, together with our country category teams, empowering their brand success on LazMall in Lazada. Reporting to Regional Strategic Accounts Category Director, you will be responsible for: • Business planning - target setting, performance tracking, business reviews • Strategic partnership development and relationship management -top Global EL group companies • Retail Planning, P&L understanding and Trade terms negotiations • Promotional Planning including campaign planning and New Product Launches regionally. • Analytical- data insights to improve and support business & retail plans • Developing & implementing processes for regional partnerships • Managing tech product roadmap to support new innovations and enhance UX for respective categories & group companies • Capability development and regular close collaboration with country teams in joint business planning for respective Group companies • Business development - identify new trends and brands to support constant growth on Lazada • Preparing for & presenting in partnership meetings with clients

1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.