阿里巴巴LAZADA-Manager/ Senior Manager, Regional Brand Strategic Account Lead-Bangkok

Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us! For more information, please visit: https://us.anker.com/ Location: Hybrid at Bellevue, WA About the Role We are seeking an experienced Regional Channel Manager to develop and manage our In-Region (IR) retail channels for eufy's upcoming product line(s). This role is responsible for setting the overall IR channel strategy, leading sales execution, optimizing partner relationships, and driving sustainable revenue growth. You will collaborate cross-functionally to ensure strong brand presence and operational excellence across the IR retail network. Key Responsibilities - Develop and execute a comprehensive IR channel strategy to meet sales and market share objectives. - Lead and manage IR channel sales teams, providing guidance and support to achieve targets. - Build and maintain strong relationships with key IR retail partners and distributors. - Plan and oversee channel promotions, incentive programs, and marketing campaigns to drive sell-in and sell-through performance. - Monitor and analyze sales data, inventory levels, and channel performance metrics; recommend improvement initiatives. - Negotiate contracts, pricing, and commercial terms with IR channel partners. - Collaborate with marketing, supply chain, and product teams to ensure smooth execution of channel programs. - Stay updated on market trends, competitor activities, and emerging opportunities within the IR retail landscape. - Prepare and deliver regular business reviews and strategic reports to senior management.

The Regional Strategic Account Lead role is responsible for owning and driving strategic relationship and growth of our global Electronics (EL) accounts, together with our country category teams, empowering their brand success on LazMall in Lazada. Reporting to Regional Strategic Accounts Category Director, you will be responsible for: • Business planning - target setting, performance tracking, business reviews • Strategic partnership development and relationship management -top Global EL group companies • Retail Planning, P&L understanding and Trade terms negotiations • Promotional Planning including campaign planning and New Product Launches regionally. • Analytical- data insights to improve and support business & retail plans • Developing & implementing processes for regional partnerships • Managing tech product roadmap to support new innovations and enhance UX for respective categories & group companies • Capability development and regular close collaboration with country teams in joint business planning for respective Group companies • Business development - identify new trends and brands to support constant growth on Lazada • Preparing for & presenting in partnership meetings with clients

The Regional Strategic Account Lead role is responsible for owning and driving strategic relationship and growth of our global FMCG accounts, together with our local category teams, empowering their brand success on LazMall in Lazada. Reporting to Regional Strategic Accounts Category Director, you will be responsible for: • Business planning - target setting, performance tracking, business reviews • Strategic partnership development and relationship management -top Global FMCG group companies • Retail Planning, P&L understanding and Trade terms negotiations • Promotional Planning including campaign planning and NPD launches regionally. • Analytical- data insights to improve and support business & retail plans • Developing & implementing processes for regional partnerships • Managing tech product roadmap to support new innovations and enhance UX for respective categories & group companies • Capability development and regular close collaboration with local teams in joint business planning for respective Group companies • Business development - identify new trends and brands to support constant growth on Lazada • Preparing for & presenting in partnership meetings with clients

Key Responsibilities Category P&L Ownership & Growth Metrics: • Own and manage the P&L and growth metrics for the Electronics category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). • Oversee annual budget allocation and ensure financial targets are met or exceeded. Category Strategy Development & Execution • Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals. • Leverage historical data and market insights to inform decisions and improve customer experience. • Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination for Electronics. • Share best practices and foster collaboration within the regional team to maximize efficiency. Seller Acquisition & Brand Development • Develop strategies to onboard high-quality sellers and brands. • Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality. • Drive brand development and acquisition efforts to strengthen Lazada’s market position. Team Leadership & Cross-Functional Alignment • Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations. • Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution. • Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers. • Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives.