阿里巴巴LAZADA-China Brand GSKA商家&类目运营经理-杭州

• You will work with global teams to develop campaign/creative briefs (lots of them) to support our internal partners and service teams, while ensuring that our tactics continue to drive our brand and product forward • You will work closely with Tencent and TJ sports, in leading and co-creating China campaign programs that focus our team’s calories on the things that matter most, ensuring we establish the same product focused,  unapologetically global, long-lasting, meaningful experience that resonates with players in China • You will pay close attention to everything happening within our community, and partner with our internal insights team to drive marketing research, leveling up the team’s collective knowledge of our player and market • You will connect product truth, player insights, esports and community knowledge to make most informed marketing strategy/tactic that enhances player-facing experience • You will partner with cross-discipline marketing teams and service partners to execute global campaign tactics • You will be the ultimate brand shepherd between global marketing and local publishing partners

Job Summary The Global Events Marketing Intern will assist the Senior/Events Manager in strategic planning, HQ governance, and end-to-end event management. This includes trade shows, vertical events, sponsorship events, product launches, and other key initiatives aimed at elevating the brand's global presence. The role requires excellent communication skills, attention to detail, accountability, and the ability to manage multiple projects simultaneously while collaborating with cross-functional teams across global markets. Key Responsibilities 1. Support the Senior/Events Manager in developing SOPs to streamline event workflows 2. Assist in planning and executing events such as trade expos, sponsorship activations, launch events, etc. 3. ensuring alignment with objectives and KPIS. 4. Collaborate with the IMC (Partnership) team and local markets (China, LA, Berlin & Japan) for seamless event coordination. 5. Contribute to merchandise renewal processes, design upgrades, and enhancing event experiences. 6. Track project timelines, budgets, and deliverables across multiple events simultaneously.

Responsibilities: Brand Strategy Support • Lead the development of localized brand strategies by providing input and coordinating with Riot and Tencent stakeholders • Help review Tencent campaign plans and creative work, ensuring alignment with brand guidelines and Riot’s values • Assist in the documentation and communication of brand narratives and publishing plans for internal and external stakeholders Publishing Collaboration • Serve as a point of contact for Tencent’s publishing and marketing teams, offering feedback and support during campaign planning and execution • Coordinate with Riot global teams (product, creative, publishing) to communicate China-specific priorities and requests • Support the preparation of strategic updates and campaign evaluations based on Tencent and market feedback Player and Market Insights • Gather and share insights on the Chinese TFT player communities, including preferences, cultural context, and engagement trends • Collaborate with insights teams to support research initiatives and apply findings to publishing decisions • Monitor industry trends and competitor activity to help inform brand adjustments Cross-functional Coordination • Work closely with Riot China and global publishing teams to align messaging and player-facing efforts • Ensure campaign materials and communications reflect consistent tone and positioning • Support initiatives that build long-term player trust and brand familiarity in China

We are seeking a professional Brand and Content Manager to join our global marketing team in Shanghai, China. This individual will be responsible for developing and executing a content strategy that aligns with WorldFirst's brand identity, ensuring all content produced across various channels consistently reflects the brand's voice, values, and messaging, while also managing the creation and distribution of that content to engage the target audience and achieve marketing goals.  ● Content Strategy and Planning: Develop and execute a comprehensive message house and content calendar aligned with marketing objectives and brand strategy. Identify target audiences and tailor content to their needs and interests. Research and analyze industry trends to inform content strategy. ● Content Creation and Management: Generate engaging content across various formats including brand content, product content, tutorials, customer stories, etc to communicate brand messages. ● Content calendar management: Planning and scheduling content releases across different platforms to maximize reach and engagement. ● Content optimization: Ensuring content is optimized for search engines (SEO) and relevant to the target audience. ● Collaboration with cross-functional teams: Working closely with social, KOL, paid, website, and PR to integrate brand messaging across all initiatives, and maximize the value of content created. ● Performance analysis and reporting: Tracking key metrics like website traffic, social media engagement, and lead generation to measure the effectiveness of content strategies.