阿里巴巴Alibaba International Digital Commerce Group-CRM Tool Product Manager-Seoul
任职要求
3-7 years of relevant experience
Understanding of CRM tools and customer experience domains including CRM, data, and automation
Ability to interpret key marketing metrics such as visits, conversions, LTV
Data-driven problem-solving and decision-making capabilities
Document planning and SQL utilization skills
Communication skills for effective collaboration with diverse organizations
(Preferred) Experience in marketing operations ba…工作职责
The User Growth organization plans products that increase customer acquisition and engagement, developing various marketing products including CRM, Affiliate, and membership programs. [Job Responsibilities] ■ CRM Product Planning and Strategy Development (80%) Establish strategy and roadmap for CRM tools and plan key features Derive new features and improvement ideas based on market/competitive environment analysis Set data-driven KPIs and monitor performance Lead projects through collaboration with cross-functional teams including marketing, development, and data ■ CRM Operations and Continuous Improvement (20%) Review CRM marketing team requirements and incorporate features Conduct feature QA and operational improvements based on data analysis User Growth组织是策划提高客户流入、活跃度产品的部门，开发包括CRM、联盟营销、会员制等在内的多样化营销产品。 [工作内容] ■ CRM产品策划及策略制定（80%） 制定CRM工具的策略及路线图，策划主要功能 基于市场/竞争环境分析提出新功能及改进建议 设定数据驱动的KPI并监控业绩 与营销、开发、数据等跨职能团队协作，引领项目 ■ CRM运营及持续改进（20%） 审查CRM营销团队需求并反映功能 进行功能质量检查及基于数据分析的运营改进
• As a Customer Operations Manager, you will lead end-to-end user lifecycle management for O2O supermarket platform, driving engagement, retention, and satisfaction through data-driven strategies and contextual campaigns. •Key Responsibilities: Develop and execute user growth initiatives, including referral programs, new-user incentives, and reactivation campaigns. Manage traffic acquisition and conversion across core channels (mobile app, mini-program). Launch time-sensitive marketing campaigns (e.g., “Morning Breakfast Box,” “Late-Night Emergency Essentials”). Post-purchase support, including complaint resolution and refund handling, to close the experience loop. Partner with Product and Data teams to define KPIs (e.g., NPS, repeat purchase rate) and continuously optimize the user journey.
The User Growth organization creates products that increase customer acquisition, engagement, and return visits. We plan diverse marketing products including CRM, Affiliate, live content, and membership programs. This role is a key position leading the new construction of Live/Short-form content production, editing, and distribution system (Product). [Job Responsibilities] Plan new construction of Live/Short-form content production, editing, and distribution system Analyze user requirements and define problems based on needs of creators, video producers, and other users Design user experience and establish Product roadmap Lead projects through collaboration with cross-functional teams including development, design, and sales Review basic performance and manage quality requirements to ensure service stability User Growth组织是创造提高客户流入、活跃度、回访率产品的部门。策划包括CRM、联盟营销、直播内容、会员制等在内的多样化营销产品。本次职位是引领直播/短视频内容制作、编辑、播出系统（产品）新构建的核心岗位。 [工作内容] 策划直播/短视频内容制作、编辑、播出系统新构建 基于创作者、视频制作者等用户需求进行需求分析及问题定义 设计用户体验及制定产品路线图 与开发、设计、销售等跨职能团队协作，引领项目 为确保服务稳定性进行基本性能审查及质量管理要求
通過上門拜訪結合其它業務模式，爲有出口需求的企業，提供外貿營銷解决方案及專業的售後服務。 1、指導客戶熟練掌握阿里巴巴網站使用和SCRM的操作技巧，解答客戶常見問題； 2、協助客戶分析行業動向和網站使用情况等信息，確保客戶問題第一時間得到有效解决； 3、和客戶建立長期良好的合作關係，提供適合企業的外貿營銷解决方案；
Responsibilities: 1. Manage and oversee the logistics and customs clearance processes of platform products from China to Brazil, ensuring compliance with Brazilian laws and regulations. 2. Coordinate relationships with Brazilian customs, logistics providers, and government agencies to enhance clearance quality and efficiency. 3. Track changes in customs policies and regulations in the Brazilian market to ensure compliance and forward-thinking business operations. 4. Address issues in cross-border e-commerce clearance operations such as inspections, timeliness, customer complaints, and key processes. 5. Develop and execute strategies to optimize tariffs and logistics costs, improving AliExpress's competitiveness in the Brazilian market. 6. Provide training in cross-border customs matters to enhance the professional capabilities of team members. 1. 管理和监督平台产品从中国到巴西的物流和关务清关流程，确保遵守巴西的相关法律法规。 2. 协调与巴西海关、物流供应商及政府机构的关系，推动清关品质与效率提升。 3. 跟踪巴西市场的关务政策和规则的变化，确保平台业务的合规性和前瞻性。 4. 解决在跨境电商清关运营中遇到的清关查验、时效、客诉、节点等问题。 5. 制定和执行关税及物流成本优化策略，提高速卖通在巴西的市场竞争力。 6. 提供跨境关务方面的培训，提升团队成员的专业能力。