阿里巴巴阿里国际站/Alibaba.com-Channel Manager (香港市场)-深圳

1. 根据市场和行业分析，设定目标市场的销售和服务目标，以及相应策略； 2. 建立本地渠道商体系，管理渠道团队，带领渠道商完成业务目标，引导渠道商实现有效的盈亏管理； 3. 建立与当地政府、商业协会、企业的紧密联系，引入社会资源，同时，通过与各行业组织的联动，寻找更多行业商机； 4. 负责客户满意度提升，建立渠道服务团队，管理渠道服务质量，提高客户续约率，实现客户规模健康增长； 5. 提供销售、运营、客户、服务、竞品、产品等方面的意见反馈，支持总部运营工作，并能快速执行本地化战略。 1. Determine Go-To-Market strategies after analyzing the market & industry, fulfill the annual market expansion, sales and services target in designated market; 2. Build channel network and manage channel team, fulfill business targets of channel partners and manage their P&L; 3. Establish strong connections with local government, business associations, enterprises to explore more business opportunities, and organize business community events to find more industry opportunities; 4. Take responsible for customers' satisfaction, build channel service team and manage QC of their service, increase renewal rate and customer base ; 5. Effectively communicate with headquarters in China, give feedback about sales, operations, customer feedbacks, service, competition and products; execute the localized headquarter strategy with fast action.

1. 根据市场和行业分析，设定目标市场的销售和服务目标，以及相应策略； 2. 建立本地渠道商体系，管理渠道团队，带领渠道商完成业务目标，引导渠道商实现有效的盈亏管理； 3. 建立与当地政府、商业协会、企业的紧密联系，引入社会资源，同时，通过与各行业组织的联动，寻找更多行业商机； 4. 负责客户满意度提升，建立渠道服务团队，管理渠道服务质量，提高客户续约率，实现客户规模健康增长； 5. 提供销售、运营、客户、服务、竞品、产品等方面的意见反馈，支持总部运营工作，并能快速执行本地化战略。 1. Determine Go-To-Market strategies after analyzing the market & industry, fulfill the annual market expansion, sales and services target in designated market; 2. Build channel network and manage channel team, fulfill business targets of channel partners and manage their P&L; 3. Establish strong connections with local government, business associations, enterprises to explore more business opportunities, and organize business community events to find more industry opportunities; 4. Take responsible for customers' satisfaction, build channel service team and manage QC of their service, increase renewal rate and customer base ; 5. Effectively communicate with headquarters in China, give feedback about sales, operations, customer feedbacks, service, competition and products; execute the localized headquarter strategy with fast action.

透过招募、辅导及管理渠道，进行阿里巴巴台湾在中国大陆华商渠道的业务扩张，并与渠道建立长期健康的合作关系。 1. 分析并制订市场策略和行业画像，完成年度销售和服务指标，增加客户体量；并协助渠道进行销售预算和销售人员管理。 2. 协助渠道建立及管理销售体系，管理渠道商的销售目标，财务指针和人员规划。通过管理提升销售效率来帮助渠道商提升营收。 3. 通过分析数据、产品、行业、组织等来优化销售流程。并与市场和销售策划部门团队合作，制定销售战略，以达到客户规模化增长和获取市场份额。 4. 与服务团队合作，为客户提供优质的培训和服务，帮助客户在解决使用问题。 5. 建立与总部良好的沟通机制，回馈销售，运营和产品信息，同时快速根据本土需求执行总部销售战略。 6. 进行渠道商生命周期管理，并根据战略目标开发潜在新渠道并与之形成商业合作关系。

OverviewOur mission is to empower every person and every organisation on the planet to achieve more. Through Consumer Channel & Partner Marketing (CCPM), we engage customers throughout their buying journey across retail, e-commerce and partner channels to drive awareness, consideration, conversion and customer satisfaction. As a Channel & Partner Marketing Manager, China, you will be responsible for executing channel and partner marketing strategies that accelerate growth across Microsoft's consumer portfolio and channel ecosystem. Working closely with regional functional leads, local sales teams and strategic partners, you will deliver integrated marketing programmes that drive business performance, strengthen partner engagement and ensure successful execution of regional and global priorities within the China market. This role requires a seasoned marketing professional with deep experience in the China market, strong commercial acumen and the ability to influence across sales, partner and marketing stakeholders. E-commerce experience is essential, given the importance of JD.com and the broader digital commerce ecosystem in China. ResponsibilitiesMarket Leadership & Execution• Lead local execution of channel and partner marketing strategies across China. • Adapt regional and global marketing priorities to meet local market needs and business opportunities. • Act as the voice of the China market, providing insights on customer trends, channel dynamics, competitive activity and growth opportunities. • Drive operational excellence and execution against agreed business objectives and KPIs. • Identify risks, opportunities and emerging market trends to inform strategy and investment decisions. • Share market insights and best practices to influence regional planning and decision-making. Channel & Partner Engagement• Lead Microsoft's relationship with JD.com and other priority consumer channel partners in China. • Develop and execute joint business and marketing plans that drive customer acquisition, engagement and sell-through. • Identify opportunities to accelerate growth through e-commerce, retail and partner marketing initiatives. • Manage partner marketing investments to maximise business impact and return on investment. • Drive execution of launch moments, seasonal campaigns and commercial priorities across partner channels. • Build trusted relationships with partner stakeholders and internal sales teams to deliver shared business objectives. Integrated Marketing Planning• Deliver full-funnel marketing programmes across awareness, consideration and conversion stages. • Coordinate local execution of regional campaigns, product launches and strategic initiatives. • Ensure alignment and readiness across partners, sales teams and supporting functions. • Collaborate with cross-functional stakeholders to deliver a consistent customer experience across channels. • Support development of annual and quarterly business plans aligned to growth objectives. Investment & Business Management• Manage marketing investments and budget tracking processes. • Monitor campaign performance against business objectives and KPIs. • Provide regular reporting, insights and recommendations to improve marketing effectiveness and business outcomes. • Ensure compliance with Microsoft policies, governance requirements and operational processes. • Support business planning, forecasting and performance reviews. Cross-Functional Collaboration• Partner closely with regional Consumer Channel & Partner Marketing functional leads to drive successful execution of market priorities. • Collaborate with local Sales teams to align marketing investments and activities with business goals. • Work across regional and global teams to land campaigns, launches and strategic initiatives. • Contribute to regional business rhythms, planning processes and organisational priorities. • Foster a culture of collaboration, accountability and continuous improvement.