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阿里巴巴LAZADA-Performance Marketing海外广告优化师-北京2

社招全职3年以上LAZADA地点:北京状态:招聘

任职要求


1.3年+工作经验,对流量、广告平台的玩法有一定的认知;
2.数据分析能力强,有较好的逻辑思维,乐于深度思考,能写SQL
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工作职责


1.参与用户增长的渠道运营,对主流流量渠道(Facebook、Google、TikTok等)有一定的了解,负责投放、优化的关键环节,譬如首页、广告内容、feeds等;
2.分析渠道绩效表现,根据不同的目标用户来调整渠道策略,通过A/B test确定渠道优化方案,提升整体流量增长;
3.推动渠道系统优化和整合,与产品技术团队一起改进系统,提升渠道效率;
4.把与周边团队紧密配合,尤其是内容、品牌、商务团队,培养整体营销观,为平台带来更大价值。
包括英文材料
数据分析+
SQL+
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