阿里巴巴LAZADA-Regional Category Manager-Fashion
任职要求
• 5+ years of experience in fashion, e-commerce, or retail industries, with a strong understanding of the Southeast Asian market.
• Familiar with consumer behavior research, market analysis, and competitive intelligence methodologies.
• Strong execution skills to implement category strategies and drive cross-functional collaboration.
• Strong interpersonal skills to coordinate with marketing, operations, and data teams to ensure strategy exec…工作职责
Job Overview
We are looking for an experienced Regional Category Manager ( Fashion) to focus on consumer insights, market analysis, fashion trends, and category strategy development across six Southeast Asian markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). This role is responsible for leveraging data analytics to understand consumer needs, industry trends, and competitive landscapes, formulating category growth strategies, optimizing Lazada’s product assortment, and identifying new business opportunities
Key Responsibilities:
(1) Consumer Insights & Market Analysis
• Study consumer behavior across different Southeast Asian markets and build accurate user personas.
• Analyze market competition and define the industry landscape in different countries.
• Leverage internal platform data to identify key consumer trends and refine category strategies.
(2) Fashion Trends & Assortment Analysis
• Monitor global and Southeast Asian fashion trends and analyze their impact on local markets.
• Analyze Lazada’s existing product assortment to ensure alignment with consumer demand.
• Use data analytics to identify market gaps and introduce trending new products and categories.
(3) Opportunity Identification & Strategy Development
• Develop category growth strategies and identify breakthrough opportunities through data analysis and market research.
• Break down category growth targets and coordinate with relevant teams for execution.
• Refine product selection strategies to enhance the competitiveness and conversion rate of core products.
(4) Data-driven Decision Making & Optimization
• Analyze user, industry, and market data to develop targeted strategic adjustments.
• Establish standardized data analytics frameworks to improve category operations.
(5) Brand Partnerships & Cross-functional Collaboration
• Develop category brand strategies and collaborate with local teams to facilitate brand and seller acquisitions.
• Leverage data insights and market analysis to guide local teams in optimizing brand portfolios.
• Work closely with marketing, data analytics, and logistics teams to implement category growth strategies.Key Responsibilities Category P&L Ownership & Growth Metrics: • Own and manage the P&L and growth metrics for the Electronics category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). • Oversee annual budget allocation and ensure financial targets are met or exceeded. Category Strategy Development & Execution • Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals. • Leverage historical data and market insights to inform decisions and improve customer experience. • Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination for Electronics. • Share best practices and foster collaboration within the regional team to maximize efficiency. Seller Acquisition & Brand Development • Develop strategies to onboard high-quality sellers and brands. • Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality. • Drive brand development and acquisition efforts to strengthen Lazada’s market position. Team Leadership & Cross-Functional Alignment • Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations. • Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution. • Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers. • Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives.
Category P&L Ownership & Growth Metrics: ● Own and manage the P&L and growth metrics for the category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). ● Oversee annual budget allocation and ensure financial targets are met or exceeded. Category Strategy Development & Execution ● Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals. ● Leverage historical data and market insights to inform decisions and improve customer experience. ● Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination. ● Share best practices and foster collaboration within the regional team to maximize efficiency. Seller Acquisition & Brand Development ● Develop strategies to onboard high-quality sellers and brands. ● Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality. ● Drive brand development and acquisition efforts to strengthen Lazada’s market position. Team Leadership & Cross-Functional Alignment ● Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations. ● Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution. ● Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers. ● Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives.
As the Vice President, Commercial Category Manager (General Merchandise), you will play a pivotal role in shaping the future of Lazada’s General Merchandise category across Southeast Asia. Your leadership will directly impact Lazada’s ability to attract top brands, acquire loyal customers, and achieve sustainable growth in one of the fastest-growing e-commerce regions globally. Key Responsibilities Category P&L Ownership & Growth Metrics: • Own and manage the P&L and growth metrics for the General Merchandise category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). • Oversee annual budget allocation and ensure financial targets are met or exceeded. Category Strategy Development & Execution • Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals. • Leverage historical data and market insights to inform decisions and improve customer experience. • Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination for General Merchandise. • Share best practices and foster collaboration within the regional team to maximize efficiency. Seller Acquisition & Brand Development • Develop strategies to onboard high-quality sellers and brands. • Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality. • Drive brand development and acquisition efforts to strengthen Lazada’s market position. Team Leadership & Cross-Functional Alignment • Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations. • Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution. • Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers. • Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives.
Responsibility: 1. Indirect procurement focus on indirect procurement (MKT, retail, admin, new retail), and with focus on after sale service & logistic, to establish and continuously optimize the procurement guideline and management system according to variety of categories within CEE & Nordic countries; 2. Set up and manage the supplier pool by category to support the stakeholder departments, to ensure all the execution could go well and efficiently, and keep optimizing deliverables' quality, cost and efficiency to contribute to better business success; 3. Develop the procurement strategy by category, to promote procurement's profession sustainably, to improve the coverage of frame agency, to manage the whole process from PR to payment and to avoid compliance risk; 4. Conduct supplier selection (including bidding) for all the categories to filter the excellent frame agency and implement PO under the frame contract, set up long-term relationship with high-quality suppliers to improve procurement efficiency and service quality; 5. As a qualified regional procurement manager, in-depth understanding of company's business, control the stakeholder's demands to make a comprehensive resource plan, and promote the satisfactions with stakeholders all the time.