阿里巴巴Miravia-Monetization Growth Lead-Monetization
任职要求
具有商业化策略落地经验，能够推动高增长、并具备跨部门影响力的人才 经验要求：5年以上商业化运营、广告变现、增长策略相关经验 战略思维：有系统性的商业化规划能力，能够平衡短期增长和长期收益。 数据驱动：具备高级数据分析能力，熟悉SQL 跨团队影响力：能在复杂组织架构中推动跨部门协作，影响高层决策。 国际化视野：有全球化/区域市场商业化经验优先，需英语流利. 行业背景：具备互联网、广告、电商等行业商业化经验。 加分项： 具备大型广告平台商业化体系经验。 具备商业化产品建设经验，如智能投放、广告算法、实时竞价等。 ---------------------------- Proven Monetization Strategy Execution with High-Growth Impact and Cross-Functional Influence Requirements 1. 5+ years of experience in monetization operations, ad monetization, or growth strategy. 2 .Strategic Thinking:Strong systematic monetization planning skills, capable of balancing short-term growth and long-term profitability. 3. Data-Driven Approach: Advanced data analysis skills, with proficiency in SQL. 4. Cross-Functional Influence:Ability to drive cross-department collaboration within complex organizational structures, influencing senior leadership decisions. 5. Global Perspective: Experience in global or regional market monetization is preferred. Fluency in English is required. Able to speak Spanish is a plus Industry Background: - Monetization experience in Tech industry, advertising, e-commerce, or related industries. - Preferred Qualifications: - Experience in monetization frameworks of large-scale advertising platforms. Hands-on experience in building monetization products, such as automated ad placement, ad algorithms, or real-time bidding systems.
工作职责
1. 商业化增长战略与规划 制定并落地商业化增长战略，覆盖不同平台广告类型的变现模式，确保收入规模和ROI持续增长。 设计长期商业化路径，优化定价、用户分层、营销激励等，推动业务可持续增长。 关注行业动态和竞品策略，探索新的商业化模式和增长机会。结合市场环境，优化定价、激励机制，提升广告产品offer竞争力。 2. 运营体系搭建与优化 优化商业化运营体系，包括广告主教育、投放策略、漏斗优化策略等. 建立标准化流程和运营机制，实现商业化产品的自动化、智能化运营。 规划并执行推广活动，推动广告主/商家入驻并提升付费意愿。 设计营销工具、活动方案，如折扣、返利、激励等，提升广告投放量和商家参与度。 3. 数据驱动增长与商业决策 优化数据指标体系，深度分析用户/商家行为，驱动商业化策略迭代。 设计数据工具和分析框架，提升收入预测、市场细分、精准营销等能力。 通过A/B测试和实验设计，提升广告主和商家的投放效率和LTV。 结合财务模型（如ARPU、LTV ,ROI等），制定商业优化方案，实现收入最大化。 4. 高效跨部门协作与团队管理 协同产品、技术、市场、销售团队，共同推进商业化目标落地。 推动商业化产品的技术开发与创新 -------------------------------------------------------- 1. Monetization Growth Strategy & Planning - Develop and implement a monetization growth strategy, covering monetization models across various advertising platforms to ensure sustainable revenue growth and ROI improvement. - Design a long-term monetization roadmap, optimizing pricing, user segmentation, and incentive mechanisms to drive sustainable business expansion. - Stay updated on industry trends and competitor strategies, exploring new monetization models and growth opportunities. Adapt pricing and incentive structures based on market conditions to enhance the competitiveness of advertising offerings. 2. Operational System Development & Optimization - Optimize the monetization operations framework, including advertiser education, ad placement strategies, and funnel optimization. - Establish standardized processes and operational mechanisms to achieve automation and intelligent monetization operations. - Plan and execute promotional campaigns to attract advertisers and merchants while increasing their willingness to pay. - Design marketing tools and promotional programs, such as discounts, cashback, and incentive schemes, to boost ad spend and merchant engagement. 3. Data-Driven Growth & Business Decision-Making - Refine key data metrics and analytical frameworks to gain deep insights into advertiser and merchant behaviors, driving continuous strategy iteration. - Develop data tools and analytical models to enhance revenue forecasting, market segmentation, and precision marketing. - Leverage A/B testing and experimental design to improve advertiser efficiency and lifetime value (LTV). - Utilize financial models (e.g., ARPU, LTV, ROI) to develop business optimization plans that maximize revenue potential. 4. Cross-Functional Collaboration and stakeholder management -Work closely with product, technology and commercial teams to ensure the successful execution of monetization strategies. -Drive technological development and innovation in monetization products to enhance revenue efficiency.
• Key stakeholder in the game leadership team, working directly with the Game Lead and collaborating closely with your peers across other functions • Support the Game Lead on strategic activities including business strategy, planning, and go to market strategy for soft launch, global launch and post launch live operations • Develop and own the live ops and monetization strategy for the game, taking into account audience expectations and the required milestones and target metrics • Own the roadmap of features and tools needed to grow, innovate and improve live ops of the game, and coordinate their development with relevant stakeholders. Define clear and measurable goals for each initiative driven and understand how it will lead to achieving your business goals. • Bring to the team an understanding of best-in-class F2P live ops activities, feature design and monetization mechanics • Ensure your team's decision making is based on a foundation of solid data and player insights, collaborating closely with key stakeholders across Game Analytics and Research, and continuously assess whether you are prioritizing the highest impact opportunities to improve the player experience and reach your business goals. • Work closely with key cross functional stakeholders across Game Analytics, Research, Live Operations & Monetization, and Marketing, ensuring close alignment with each stakeholder and identifying opportunities for collaboration and growth
1、在国际商业化部门内负责制定和实施客户转化策略，帮助客户成长为有效活跃客户（eMAA）； 2、识别不同行业、全球不同地区的客户痛点和转化卡点，产出解决思路并判断优先级； 3、与产研团队协同，运用产品化的手段和AI工具优化转化漏斗，持续监控并优化产品效果。 1. Responsible for developing and implementing client conversion strategies within the Internationalized commercial products monetization department to help clients grow into effective monthly Proactive accounts (eMAA); 2. Identify customer pain points and conversion bottlenecks in different industries and regions around the world, generate solutions, and determine priorities; 3. Collaborate with the Product & RD team to optimize the conversion funnel using productization methods and AI tools, and continuously monitor and optimize product performance.
1、负责国际化商业产品全球交易平台支付产品的设计和体验，包含全球本地支付方式集成，To B的企业账户设计以及业务场景的交易解决方案设计，满足各类业务场景需求； 2、对所负责产品领域有清晰的规划和目标设定，与相关团队紧密合作，包含从业务场景需求挖掘、产品方案设计、到上线后用户追踪的整个环节；为产品的指标效果负责； 3、通过专业的经验和能力为支付的专业深度提供助力，为各业务线提供持续&稳定的支付服务，同时为用户体验负责； 4、产品指标监控&分析，与相关团队合作快速识别问题以及产品功能连续迭代，追求产品关键指标的提升。 1. Responsible for Global Monetization Platform transaction system payment section product management(local payment solutions, business balance account management & cash flow management etc.,). Deliver respective payment solutions to meet various customer segment's business requirements for revenue growth purposes; 2. Lead product vision, strategy, development and deployment for the entire product by working with different stakeholders across the organization. Be accountable for the product's performance; 3. Responsible for customer's experience and providing sustainable and stable service to multiple business lines across product's ecosystem; 4. Monitor product performance closely and work cross-functionally to quickly identify problems and implement solutions.
一、职位概述 小米国际互联网业务部诚聘资深高级程序化销售专家，加入海外程序化广告团队。凭借小米在智能手机的优势及 HyperOS 庞大用户群、海量 AIoT 设备连接量，我们专注于创新广告解决方案，平衡广告变现与用户体验。此岗位对公司业务增长意义重大，在提升海外广告收入方面发挥关键作用。作为高级程序化销售专家，您需要对移动广告生态有全面的了解，拥有向客户销售流量变现方案的能力。您将深度参与部门核心业务，与全球头部广告平台、DSP、AdExchanges 进行战略沟通，推动与内部运营、产品和技术的跨团队协作，以确保实现与客户的战略合作目标。 二、工作职责 1. 业务规划与拓展：对接全球头部 DSP、AdExchanges、SSP 等广告平台，制定推广小米流量变现的战略，同时与潜在客户挖掘商业合作机会，保证小米海外广告收入持续增长。 2. 客户关系管理：负责全流程商业合作，从初期拓展、签订合同，到项目落地及业务增长实现，以数据为驱动，及时沟通并跟进新的增收方案，持续推动业务增长。 3. 跨部门协作：与商业化产品与运营等内部多部门进行协作，确保客户需求及合作方案的落地。 4. 深度战略合作推进：对广告和应用生态合作伙伴负责，挖掘并推进深度战略级合作。积极探寻双方在业务模式创新、技术融合、市场拓展等方面的契合点，共同制定并执行长期合作计划，实现互利共赢，强化小米在行业内的竞争优势。 5. 市场策略优化：对行业动态敏感，收集客户反馈并及时了解市场趋势，不断完善和改进需求侧推广策略。 Job Overview: The International Internet Business Department at Xiaomi is seeking Senior Programmatic Sales Manager to join our overseas programmatic advertising team. Leveraging Xiaomi’s strengths in smartphones, the vast user base of HyperOS, and a large-scale network of AIoT devices, we aim to create innovative advertising solutions that balance monetization with a seamless user experience. This role is critical to the company's global business growth and plays a key part in driving overseas advertising revenue. As a Senior Programmatic Sales Expert, you will bring a comprehensive understanding of the mobile advertising ecosystem and a proven ability to sell traffic monetization solutions. You will work at the core of the business, leading strategic engagements with global advertising platforms, DSPs, and Ad Exchanges, while collaborating across internal teams—including operations, product, and technology—to achieve key partnership goals. Job Responsibilities: 1. Business Development and Growth - Build and maintain relationships with global DSPs, Ad Exchanges, SSPs, and other advertising platforms. - Formulate strategies to promote Xiaomi’s traffic monetization offerings and identify new business opportunities to drive continuous growth in overseas advertising revenue. 2. End-to-End Customer Management - Lead the full business lifecycle: from prospecting and deal negotiation to contract execution and performance growth. - Be data-driven—track performance, identify growth opportunities, and propose timely strategies to boost revenue. 3. Cross-functional Collaboration - Coordinate closely with internal teams, including product, operations, and engineering, to ensure seamless implementation of client requirements and partnership plans. 4. Strategic Partnership Management - Take ownership of relationships with advertising and app ecosystem partners. - Identify strategic opportunities in business model innovation, tech integration, and market expansion. - Drive long-term collaboration plans that align with mutual business goals and reinforce Xiaomi’s industry position. 5. Market Insights and Strategy Optimization - Stay abreast of industry developments and competitor strategies. - Collect customer feedback and refine demand-side promotion strategies to improve market competitiveness.