阿里巴巴LAZADA-General Merchandise-Category Management 行业运营

1、负责Lazada 跨境 家居百货行业的类目策略制定与执行，推动业务增长和市场份额提升, 对行业整体的销售额，增长率和渗透率负责。 2、设计并实施行业策略，包括市场分析、竞品研究，以优化商品结构和提升用户体验。 3、主导行业重点项目，协调内外部资源，确保项目按时、高效完成，解决项目推进中的问题。 4、构建行业重点商家成长路径，制定并执行商家扶持计划，促进商家的健康发展和平台生态繁荣，需承担重点商家运营工作。 5、协调跨部门资源，与产品、技术、营销等部门紧密合作，确保运营策略和重点项目的落地执行。

As the Vice President, Commercial Category Manager (General Merchandise), you will play a pivotal role in shaping the future of Lazada’s General Merchandise category across Southeast Asia. Your leadership will directly impact Lazada’s ability to attract top brands, acquire loyal customers, and achieve sustainable growth in one of the fastest-growing e-commerce regions globally. Key Responsibilities Category P&L Ownership & Growth Metrics: • Own and manage the P&L and growth metrics for the General Merchandise category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). • Oversee annual budget allocation and ensure financial targets are met or exceeded. Category Strategy Development & Execution • Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals. • Leverage historical data and market insights to inform decisions and improve customer experience. • Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination for General Merchandise. • Share best practices and foster collaboration within the regional team to maximize efficiency. Seller Acquisition & Brand Development • Develop strategies to onboard high-quality sellers and brands. • Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality. • Drive brand development and acquisition efforts to strengthen Lazada’s market position. Team Leadership & Cross-Functional Alignment • Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations. • Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution. • Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers. • Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives.

Key Responsibilities Category P&L Ownership & Growth Metrics: Own and manage the P&L and growth metrics for the GM category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). Oversee annual budget allocation and ensure financial targets are met or exceeded. Category Strategy Development & Execution Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals. Leverage historical data and market insights to inform decisions and improve customer experience. Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination for GM. Share best practices and foster collaboration within the regional team to maximize efficiency. Seller Acquisition & Brand Development Develop strategies to onboard high-quality sellers and brands. Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality. Drive brand development and acquisition efforts to strengthen Lazada’s market position. Team Leadership & Cross-Functional Alignment Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations. Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution. Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers. Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives. Innovate product function and mechanism design, based on business judgment, cooperate with product technology team to complete the design of new product requirements and upgrade platform mechanism, and complete the implementation of business opportunity judgment

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