阿里巴巴LAZADA-Regional Category Management-General Merchandise
任职要求
Bachelor degree from a reputable institution Min 5 years in a senior level position in brands, e-commerce or retail. Preferably in GM/ FMCG industry. Solid commercial acumen with a proven ability to craft and execute strategies that drive growth and profitability Experienced in managing multi-brands or large seller communities. Strong negotiator and good at relationship management (both internally and externally), navigating high paced & complex environments successfully Demonstrated ability to lead, develop, and inspire teams across diverse geographies Hands-on, extremely pragmatic and entrepreneurial
工作职责
Key Responsibilities Category P&L Ownership & Growth Metrics: Own and manage the P&L and growth metrics for the GM category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). Oversee annual budget allocation and ensure financial targets are met or exceeded. Category Strategy Development & Execution Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals. Leverage historical data and market insights to inform decisions and improve customer experience. Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination for GM. Share best practices and foster collaboration within the regional team to maximize efficiency. Seller Acquisition & Brand Development Develop strategies to onboard high-quality sellers and brands. Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality. Drive brand development and acquisition efforts to strengthen Lazada’s market position. Team Leadership & Cross-Functional Alignment Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations. Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution. Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers. Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives. Innovate product function and mechanism design, based on business judgment, cooperate with product technology team to complete the design of new product requirements and upgrade platform mechanism, and complete the implementation of business opportunity judgment
As the Vice President, Commercial Category Manager (General Merchandise), you will play a pivotal role in shaping the future of Lazada’s General Merchandise category across Southeast Asia. Your leadership will directly impact Lazada’s ability to attract top brands, acquire loyal customers, and achieve sustainable growth in one of the fastest-growing e-commerce regions globally. Key Responsibilities Category P&L Ownership & Growth Metrics: • Own and manage the P&L and growth metrics for the General Merchandise category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). • Oversee annual budget allocation and ensure financial targets are met or exceeded. Category Strategy Development & Execution • Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals. • Leverage historical data and market insights to inform decisions and improve customer experience. • Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination for General Merchandise. • Share best practices and foster collaboration within the regional team to maximize efficiency. Seller Acquisition & Brand Development • Develop strategies to onboard high-quality sellers and brands. • Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality. • Drive brand development and acquisition efforts to strengthen Lazada’s market position. Team Leadership & Cross-Functional Alignment • Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations. • Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution. • Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers. • Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives.
• Defining the strategy for the category, growing assortment, seller and sale revenue, adapting strategy to local specificities and sharing best practices across the six Lazada countries • Identifying growth opportunities based on customer insights • Ensuring implementation of the strategy, working through the country teams on the ground (defining KPIs, setting targets,following up with the teams) • Driving implementation of marketing and merchandising • Identifying and developing projects to enhance both customer and seller experience for respective category • Enabling sellers • Leading and developing category management capability in both the region and country teams
Job Overview We are looking for an experienced Regional Category Manager ( Fashion) to focus on consumer insights, market analysis, fashion trends, and category strategy development across six Southeast Asian markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). This role is responsible for leveraging data analytics to understand consumer needs, industry trends, and competitive landscapes, formulating category growth strategies, optimizing Lazada’s product assortment, and identifying new business opportunities Key Responsibilities： (1) Consumer Insights & Market Analysis • Study consumer behavior across different Southeast Asian markets and build accurate user personas. • Analyze market competition and define the industry landscape in different countries. • Leverage internal platform data to identify key consumer trends and refine category strategies. (2) Fashion Trends & Assortment Analysis • Monitor global and Southeast Asian fashion trends and analyze their impact on local markets. • Analyze Lazada’s existing product assortment to ensure alignment with consumer demand. • Use data analytics to identify market gaps and introduce trending new products and categories. (3) Opportunity Identification & Strategy Development • Develop category growth strategies and identify breakthrough opportunities through data analysis and market research. • Break down category growth targets and coordinate with relevant teams for execution. • Refine product selection strategies to enhance the competitiveness and conversion rate of core products. (4) Data-driven Decision Making & Optimization • Analyze user, industry, and market data to develop targeted strategic adjustments. • Establish standardized data analytics frameworks to improve category operations. (5) Brand Partnerships & Cross-functional Collaboration • Develop category brand strategies and collaborate with local teams to facilitate brand and seller acquisitions. • Leverage data insights and market analysis to guide local teams in optimizing brand portfolios. • Work closely with marketing, data analytics, and logistics teams to implement category growth strategies.
Key Responsibilities Category P&L Ownership & Growth Metrics: • Own and manage the P&L and growth metrics for the Electronics category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). • Oversee annual budget allocation and ensure financial targets are met or exceeded. Category Strategy Development & Execution • Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals. • Leverage historical data and market insights to inform decisions and improve customer experience. • Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination for Electronics. • Share best practices and foster collaboration within the regional team to maximize efficiency. Seller Acquisition & Brand Development • Develop strategies to onboard high-quality sellers and brands. • Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality. • Drive brand development and acquisition efforts to strengthen Lazada’s market position. Team Leadership & Cross-Functional Alignment • Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations. • Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution. • Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers. • Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives.