阿里巴巴LAZADA-Regional Category Director-TH/CN
任职要求
• Be an industry expert with at least 7-10 years of progressive work experience in buying and / or e-commerce. • Be a seasoned people leader with a minimum of 3 years’ management experience. • Have a deep understanding of category operations and how each part of the ecosystem work both separately andcollectively • In-depth insights into consumer buying behaviour across different Southeast Asian markets. • Possess strong business acumen with sound knowledge of monetization in this business model. • Come with a good understanding on past, current, and potential trends. • Have insights and with the ability to define and execute the strategy for this category • Have a deep understanding of enabling sellers • Have a flexible, adaptive and versatile personality • Proven ability in building relationships
工作职责
• Defining the strategy for the category, growing assortment, seller and sale revenue, adapting strategy to local specificities and sharing best practices across the six Lazada countries • Identifying growth opportunities based on customer insights • Ensuring implementation of the strategy, working through the country teams on the ground (defining KPIs, setting targets,following up with the teams) • Driving implementation of marketing and merchandising • Identifying and developing projects to enhance both customer and seller experience for respective category • Enabling sellers • Leading and developing category management capability in both the region and country teams
The Regional Strategic Account Lead role is responsible for owning and driving strategic relationship and growth of our global FMCG accounts, together with our local category teams, empowering their brand success on LazMall in Lazada. Reporting to Regional Strategic Accounts Category Director, you will be responsible for: • Business planning - target setting, performance tracking, business reviews • Strategic partnership development and relationship management -top Global FMCG group companies • Retail Planning, P&L understanding and Trade terms negotiations • Promotional Planning including campaign planning and NPD launches regionally. • Analytical- data insights to improve and support business & retail plans • Developing & implementing processes for regional partnerships • Managing tech product roadmap to support new innovations and enhance UX for respective categories & group companies • Capability development and regular close collaboration with local teams in joint business planning for respective Group companies • Business development - identify new trends and brands to support constant growth on Lazada • Preparing for & presenting in partnership meetings with clients
The Regional Strategic Account Lead role is responsible for owning and driving strategic relationship and growth of our global Electronics (EL) accounts, together with our country category teams, empowering their brand success on LazMall in Lazada. Reporting to Regional Strategic Accounts Category Director, you will be responsible for: • Business planning - target setting, performance tracking, business reviews • Strategic partnership development and relationship management -top Global EL group companies • Retail Planning, P&L understanding and Trade terms negotiations • Promotional Planning including campaign planning and New Product Launches regionally. • Analytical- data insights to improve and support business & retail plans • Developing & implementing processes for regional partnerships • Managing tech product roadmap to support new innovations and enhance UX for respective categories & group companies • Capability development and regular close collaboration with country teams in joint business planning for respective Group companies • Business development - identify new trends and brands to support constant growth on Lazada • Preparing for & presenting in partnership meetings with clients
Job Overview We are looking for an experienced Regional Category Manager ( Fashion) to focus on consumer insights, market analysis, fashion trends, and category strategy development across six Southeast Asian markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). This role is responsible for leveraging data analytics to understand consumer needs, industry trends, and competitive landscapes, formulating category growth strategies, optimizing Lazada’s product assortment, and identifying new business opportunities Key Responsibilities： (1) Consumer Insights & Market Analysis • Study consumer behavior across different Southeast Asian markets and build accurate user personas. • Analyze market competition and define the industry landscape in different countries. • Leverage internal platform data to identify key consumer trends and refine category strategies. (2) Fashion Trends & Assortment Analysis • Monitor global and Southeast Asian fashion trends and analyze their impact on local markets. • Analyze Lazada’s existing product assortment to ensure alignment with consumer demand. • Use data analytics to identify market gaps and introduce trending new products and categories. (3) Opportunity Identification & Strategy Development • Develop category growth strategies and identify breakthrough opportunities through data analysis and market research. • Break down category growth targets and coordinate with relevant teams for execution. • Refine product selection strategies to enhance the competitiveness and conversion rate of core products. (4) Data-driven Decision Making & Optimization • Analyze user, industry, and market data to develop targeted strategic adjustments. • Establish standardized data analytics frameworks to improve category operations. (5) Brand Partnerships & Cross-functional Collaboration • Develop category brand strategies and collaborate with local teams to facilitate brand and seller acquisitions. • Leverage data insights and market analysis to guide local teams in optimizing brand portfolios. • Work closely with marketing, data analytics, and logistics teams to implement category growth strategies.
Key Responsibilities Category P&L Ownership & Growth Metrics: Own and manage the P&L and growth metrics for the GM category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). Oversee annual budget allocation and ensure financial targets are met or exceeded. Category Strategy Development & Execution Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals. Leverage historical data and market insights to inform decisions and improve customer experience. Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination for GM. Share best practices and foster collaboration within the regional team to maximize efficiency. Seller Acquisition & Brand Development Develop strategies to onboard high-quality sellers and brands. Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality. Drive brand development and acquisition efforts to strengthen Lazada’s market position. Team Leadership & Cross-Functional Alignment Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations. Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution. Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers. Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives. Innovate product function and mechanism design, based on business judgment, cooperate with product technology team to complete the design of new product requirements and upgrade platform mechanism, and complete the implementation of business opportunity judgment