阿里巴巴LAZADA-E-commerce Traffic&Campaign Operations Specialist-Hangzhou
任职要求
1. Bachelor's degree in Marketing, Business, or a related field, with a strong focus on digital marketing and e-commerce. 2. Minimum of 3 years of experience in traffic/campaign operations or similar roles, preferably in a fast-paced, B2C crossborder e-commerce environment. 3. Proven track record in managing and optimizing tra…
工作职责
1. Strategic Planning & Execution: Develop and execute omnichannel traffic growth strategies, coordinate marketing campaigns and promotional initiatives, and drive sustainable acquisition. 2. Traffic Operation Optimization: Leverage multidimensional data insights (traffic sources, conversion funnels, behavior, etc.) to establish systematic optimization frameworks, maximizing conversion rates and continuously enhancing customer lifetime value. 3. Campaign Planning & Analysis: Conduct ROI-focused evaluations of marketing activities, build data-driven optimization models, and deliver actionable recommendations to ensure ongoing improvement of campaign efficacy. 4. Cross-functional Collaboration: Establish strategic alignment mechanisms with departments including Purchasing, Supply Chain, and Assortment Operations to ensure goal coherence and efficient project implementation. 5. Industry Innovation Insights: Continuously monitor digital marketing trends, explore emerging traffic channels and technological applications, and build differentiated competitive advantages. 6. Resource Management: Oversee budget planning and full-cycle KPI tracking, deliver periodic business performance reports to stakeholders, and dynamically refine strategies to achieve business objectives.
1. 负责Daraz跨境电商部门的流量获取与转化优化，覆盖自然流量与付费投放的全链路管理 2. 搭建、维护数据看板与报表，监控关键指标如访客量、点击率、转化率、AOV、广告投入产出率（ROAS）、CAC、LTV 等，确保数据可视化、易于决策 3. 结合会计/财务背景进行成本与利润分析，监控广告预算执行、成本结构、利润水平，提供数据驱动的预算配置与投放建议 4. 进行A/B 测试、广告投放策略优化、关键词/创意与落地页优化，提升曝光与转化效率 5. 与产品、运营、海外团队协同，梳理需求，推动基于数据的优化落地 6. 参与月度/季度业绩与经营分析，输出数据解读与行动方案，推动经营目标实现 7. 合规与数据安全合规性把控，确保数据使用规范
【平台介绍】 Miravia，隶属于阿里巴巴集团，是一家新兴的欧洲电商平台。自2022年底推出以来，Miravia迅速成长为西班牙增长最快的电商平台之一。该平台涵盖超过1000万种商品，尤其在美容（Beauty）和快速消费品（FMCG）领域表现突出。Miravia凭借阿里巴巴的强大背书和先进技术，在西班牙乃至欧洲市场占据重要地位，其用户基数和商品种类持续增长，目前已经成为西班牙乃至欧洲地区重要的电商平台之一。 【Miravia Introduction】 Miravia, affiliated to Alibaba Group, is an emerging European e-commerce platform. Since its launch at the end of 2022, Miravia has rapidly grown into one of the fastest growing e-commerce platforms in Spain. The platform covers more than 10 million products, especially in the fields of beauty and FMCG. With the strong endorsement and advanced technology of Alibaba, Miravia occupies an important position in the Spanish and even European markets. Its user base and product categories continue to grow. It has now become one of the important e-commerce platforms in Spain and even Europe. 【职位描述】 负责Miravia搜索产品的建设，包括分析用户搜索的使用场景和效果，通过下钻到人群、场景、类目、国家等维度以挖掘用户痛点与需求，升级迭代搜索产品（包括召回排序，交互样式，产品卖点等），以提升搜索的相关性和效率 1、负责Miravia搜索产品的整体规划和设计，提升用户搜索体验和效果，推动业务增长。 2、分析用户的使用场景和行为数据，挖掘用户需求，迭代搜索产品，优化搜索算法，提高搜索的转化率。 3、与技术团队紧密合作，推动搜索技术的创新和落地，确保系统的稳定性和响应速度。 4、关注行业动态，研究竞争对手，制定并实施搜索产品的差异化策略。 【Job Description】 Responsible for the construction of Miravia search products, including analyzing the user scenarios and effects of user searches, exploring user pain points and needs by drilling down to crowds, scenarios, categories, countries and other dimensions, and upgrading iterative search products (including recall sorting, interactive styles, product selling points, etc.) to improve the relevance and efficiency of search 1. Responsible for the overall planning and design of Miravia search products, improving user search experience and effects, and promoting business growth. 2. Analyze user usage scenarios and behavior data, explore user needs, iterate search products, optimize search algorithms, and improve search conversion rates. 3. Work closely with the technical team to promote the innovation and implementation of search technology (especially AI), and ensure the stability and response speed of the system. 4. Pay attention to industry trends, study competitors, and formulate and implement differentiation strategies for search products.
Assist in monitoring website traffic and preparing basic data reports. Support content planning and publishing for brand campaigns and product launches. Collect user feedback and coordinate with teams on website experience improvements. Contribute to user engagement activities and basic user segmentation tasks. Provide operational support for membership benefits and campaigns.
Lead CB country site PIC team to drive Cross border's business growth in specific venture. Responsibilities • Understand overall venture platform strategy and China supply chain and merchants, build cross-border venture strategy, and identify key opportunities and initiatives together with local and cross-border teams. • Understand and steer appropriate logistics, marketing and platform mechanics solutions for cross-border specific categories and merchant to drive growth • Help cross-border teams and merchants to understand specific ventures' local buyer and category insights. • Provide cross-border team and merchant perspectives during local initiatives/campaigns/policy design, be responsible for local projects' cross-border execution tracking, pushing, and reporting, and be responsible for cross-border project execution in specific ventures. • Coordinate campaigns, flash sales, and other traffic-driving solutions between cross-border teams and local teams. • Monitor, analyze, and report data, deep dive into abnormal business data to find root causes, and then design action plans with local and cross-functional teams