阿里巴巴LAZADA-Category Manager (Retail)-Thailand
任职要求
- At minimum, a Bachelor's Degree; specializing in Marketing or Business Management related fields. - 5+ years of working experience in any of the respective industry (Electronics, Fashion, FMCG, Home Living etc.) in category assortment development - Highly analytical with strong business acumen. Can leverage data analysis tools and techniques (e.g., Excel, SQL, BI platforms) to identify trends, patterns, and actionable insights. SQL skills would be an advantage. - Problem-solving and decision-making. Proactively identify and resolve issues in assortment and sales planning, making data-driven decisions to enhance performance and profitability. - Strong communication skills in English (both verbal and written). Mandarin speaking is a plus to facilitate collaboration with Chinese-speaking counterparts.
工作职责
This role is responsible for managing product assortments to maximize sales and optimize inventory across various categories and channels. The role requires analyzing data, forecasting demand, and collaborating with cross-functional teams to align with business strategies, sales targets, and customer needs. Key Responsibilities Assortment Strategy Development Develop and execute data-driven assortment strategies aligned with market trends, customer preferences, and sales/financial objectives to optimize category performance. Data Analysis and Forecasting Analyze sales data, inventory levels, and market trends to predict future demand and refine product selection. Use insights to drive strategic decisions and improve sales performance. Inventory Management Manage inventory levels to minimize excess stock, ensure product availability, and optimize open-to-buy (OTB) planning. Collaboration and Communication Collaborate closely with cross-functional teams (merchandising, buying and finance) to ensure alignment and seamless communication.
Key Responsibilities Category P&L Ownership & Growth Metrics: • Own and manage the P&L and growth metrics for the Electronics category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). • Oversee annual budget allocation and ensure financial targets are met or exceeded. Category Strategy Development & Execution • Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals. • Leverage historical data and market insights to inform decisions and improve customer experience. • Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination for Electronics. • Share best practices and foster collaboration within the regional team to maximize efficiency. Seller Acquisition & Brand Development • Develop strategies to onboard high-quality sellers and brands. • Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality. • Drive brand development and acquisition efforts to strengthen Lazada’s market position. Team Leadership & Cross-Functional Alignment • Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations. • Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution. • Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers. • Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives.
Category P&L Ownership & Growth Metrics: ● Own and manage the P&L and growth metrics for the category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). ● Oversee annual budget allocation and ensure financial targets are met or exceeded. Category Strategy Development & Execution ● Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals. ● Leverage historical data and market insights to inform decisions and improve customer experience. ● Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination. ● Share best practices and foster collaboration within the regional team to maximize efficiency. Seller Acquisition & Brand Development ● Develop strategies to onboard high-quality sellers and brands. ● Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality. ● Drive brand development and acquisition efforts to strengthen Lazada’s market position. Team Leadership & Cross-Functional Alignment ● Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations. ● Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution. ● Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers. ● Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives.
As the Vice President, Commercial Category Manager (General Merchandise), you will play a pivotal role in shaping the future of Lazada’s General Merchandise category across Southeast Asia. Your leadership will directly impact Lazada’s ability to attract top brands, acquire loyal customers, and achieve sustainable growth in one of the fastest-growing e-commerce regions globally. Key Responsibilities Category P&L Ownership & Growth Metrics: • Own and manage the P&L and growth metrics for the General Merchandise category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). • Oversee annual budget allocation and ensure financial targets are met or exceeded. Category Strategy Development & Execution • Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals. • Leverage historical data and market insights to inform decisions and improve customer experience. • Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination for General Merchandise. • Share best practices and foster collaboration within the regional team to maximize efficiency. Seller Acquisition & Brand Development • Develop strategies to onboard high-quality sellers and brands. • Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality. • Drive brand development and acquisition efforts to strengthen Lazada’s market position. Team Leadership & Cross-Functional Alignment • Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations. • Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution. • Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers. • Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives.
Job Overview We are looking for an experienced Regional Category Manager ( Fashion) to focus on consumer insights, market analysis, fashion trends, and category strategy development across six Southeast Asian markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). This role is responsible for leveraging data analytics to understand consumer needs, industry trends, and competitive landscapes, formulating category growth strategies, optimizing Lazada’s product assortment, and identifying new business opportunities Key Responsibilities： (1) Consumer Insights & Market Analysis • Study consumer behavior across different Southeast Asian markets and build accurate user personas. • Analyze market competition and define the industry landscape in different countries. • Leverage internal platform data to identify key consumer trends and refine category strategies. (2) Fashion Trends & Assortment Analysis • Monitor global and Southeast Asian fashion trends and analyze their impact on local markets. • Analyze Lazada’s existing product assortment to ensure alignment with consumer demand. • Use data analytics to identify market gaps and introduce trending new products and categories. (3) Opportunity Identification & Strategy Development • Develop category growth strategies and identify breakthrough opportunities through data analysis and market research. • Break down category growth targets and coordinate with relevant teams for execution. • Refine product selection strategies to enhance the competitiveness and conversion rate of core products. (4) Data-driven Decision Making & Optimization • Analyze user, industry, and market data to develop targeted strategic adjustments. • Establish standardized data analytics frameworks to improve category operations. (5) Brand Partnerships & Cross-functional Collaboration • Develop category brand strategies and collaborate with local teams to facilitate brand and seller acquisitions. • Leverage data insights and market analysis to guide local teams in optimizing brand portfolios. • Work closely with marketing, data analytics, and logistics teams to implement category growth strategies.