阿里巴巴LAZADA-Affiliate-Product Operations

Product Manager and Ops 1. Collaboration: Work with cross-functional teams to shape and implement App product strategies based on user needs and business plans extend our global markets. 2. User Experience Exploration: Identify and enhance opportunities within the App journey, including features like new customer acquisitions, search, recommendations, promotions, product details, guided shopping, payment options, customer reviews. 3. User Growth Mechanism: build traffic acquisition and optimize performance for online-marketing, retargetting, affiliate, RTA channals. Establish performance metrics, cost meansurement and attribution models to drive growth of MAU, DAU and Buyers 4. Customer Segmentation: Define customer lifecycle and segments, and design a ML based approach to leverage incentives (e.g. promotion /voucher programs) to improve customer engagements, loyalty, and purchase frequency. 5. Product Lifecycle Management: Manage product roadmaps and launch milestones

The User Growth organization plans products that increase customer acquisition and engagement, developing various marketing products including CRM, Affiliate, and membership programs. [Job Responsibilities] ■ CRM Product Planning and Strategy Development (80%) Establish strategy and roadmap for CRM tools and plan key features Derive new features and improvement ideas based on market/competitive environment analysis Set data-driven KPIs and monitor performance Lead projects through collaboration with cross-functional teams including marketing, development, and data ■ CRM Operations and Continuous Improvement (20%) Review CRM marketing team requirements and incorporate features Conduct feature QA and operational improvements based on data analysis User Growth组织是策划提高客户流入、活跃度产品的部门，开发包括CRM、联盟营销、会员制等在内的多样化营销产品。 [工作内容] ■ CRM产品策划及策略制定（80%） 制定CRM工具的策略及路线图，策划主要功能 基于市场/竞争环境分析提出新功能及改进建议 设定数据驱动的KPI并监控业绩 与营销、开发、数据等跨职能团队协作，引领项目 ■ CRM运营及持续改进（20%） 审查CRM营销团队需求并反映功能 进行功能质量检查及基于数据分析的运营改进

1、制定国际电商服务商合作策略——定义目标、识别机会、制定政策等； 2、拓展相应服务商机构，并对其进行日常运营支持与优化，包括但不限于：基于数据分析优化产品选择、总结内容模板、组织创作者活动，以及提升创作者销售能力； 3、通过政策驱动业务发展，推动关键业务指标增长，从而实现增长目标； 4、通过与跨职能团队的紧密协作解决业务增长中的核心挑战。 1.Design the key creator agency partnership strategy for Global E-Commerce--to define goals, identify opportunities, and design approach; 2.Acquire and grow key affiliate agencies with a strong focus on E-Commerce and support day-to-day operations and optimization, including but not limited to optimizing product selection based on data analysis, summarizing content templates, organizing influencer events, and enhancing influencers' sales capabilities; 3.Develop incentives to drive growth of key business metrics; deliver quarterly growth goals; 4.Solve key challenges in business growth by strong collaboration with global cross-functional teams.

1、制定国际电商服务商合作策略——定义目标、识别机会、制定政策等； 2、拓展相应服务商机构，并对其进行日常运营支持与优化，包括但不限于：基于数据分析优化产品选择、总结内容模板、组织创作者活动，以及提升创作者销售能力； 3、通过政策驱动业务发展，推动关键业务指标增长，从而实现增长目标； 4、通过与跨职能团队的紧密协作解决业务增长中的核心挑战。 1.Design the key creator agency partnership strategy for Global E-Commerce--to define goals, identify opportunities, and design approach; 2.Acquire and grow key affiliate agencies with a strong focus on E-Commerce and support day-to-day operations and optimization, including but not limited to optimizing product selection based on data analysis, summarizing content templates, organizing influencer events, and enhancing influencers' sales capabilities; 3.Develop incentives to drive growth of key business metrics; deliver quarterly growth goals; 4.Solve key challenges in business growth by strong collaboration with global cross-functional teams.