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阿里巴巴LAZADA-Affiliate-Product Operations

社招全职2年以上LAZADA地点:杭州状态:招聘

任职要求


1. 教育背景:本科以上,市场营销、电子商务、广告学等相关专业优先,有海外留学背景/跨国公司工作经验优先。
2. 经验要求:1-3年电商联盟运营经验,熟悉主流电商平台联盟规则。有成功运营高ROI推广案例者优先。
3. 技能要求:熟悉电商推广逻辑,具备较强的数据分析能力,熟练使用Excel、数据透视表及SQL等工具了解社交媒体推广、内容营销等玩法。具备良好的沟通能力和资源整合能力,能独立对接外部合作伙伴。
4. 个人特质:结果导向,对流量和转化敏感,能承受一定压力。思维灵活,善于捕捉市场趋势,具备创新意识。

工作职责


1. 渠道管理与拓展:对接团长、达人等合作伙伴,制定合作策略并推动执行,提升商品曝光及转化率。
2. 活动策划与执行:策划并落地联盟渠道的营销活动(如佣金政策、专属优惠、爆品打造等),激励推广者积极性。,跟踪活动效果,优化推广策略,提升ROI(投资回报率)。
3. 数据监控与优化:监测联盟渠道的推广数据(如成交额、佣金支出、转化率等),定期输出分析报告。根据数据反馈调整佣金比例、选品策略及推广节奏,提升整体运营效率。
4. 佣金结算与对账:管理联盟渠道的佣金结算流程,确保账务清晰、合规,处理异常订单及纠纷。
5. 跨部门协作:联动商品、设计、客服团队,优化推广素材、落地页及商品卖点,提升推广效果。探索新兴流量渠道(如私域社群、直播带货等),推动创新合作模式。
包括英文材料
数据分析+
Excel+
SQL+
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