荣耀Event经理（中国区）

1、全球手机系列成功上市和产品生命周期整合营销管理第一责任人 ； 2、负责产品的市场分析/竞品洞察/营销洞察/用户洞察，策划输出产品定位、KM和营销策略，整合各资源制定全球IMC节奏和具体方案，包括但不限于：创意视觉物料、IP合作、大事件、Event、赞助代言、公关、媒介、Digital、Social、社区粉丝、官网、电商、零售、服务等营销活动和促销活动等方案与计划，保障产品成功上市和生命周期营销管理； 3、项目管理，拉通各部门各模块各区域的资源和节奏，统一主导/执行/支持/监督/复盘全球产品上市和Sustain的IMC方案。

1.负责制定并执行车企在海外市场的销售策略，完成销售目标； 2.组织并参与海外展会、产品推介会等市场推广活动； 3.负责区域内的进销存管理，协同中国总部确保车辆及时交付； 4.负责区域内经销商零售运营，提升经销商销售能力； 5.协同营销团队推动促销活动及客户获取； 6.分析海外市场趋势、竞争对手动态及客户需求，提供市场反馈。 Responsibilities 1.Develop and implement sales strategies for automotive OEMs in overseas markets to achieve sales targets. 2.Organize and participate in overseas exhibitions, product promotion events, and other marketing activities. 3.Manage regional inventory (purchase, sales, and stock) and collaborate with Chinese headquarters to ensure timely vehicle delivery. 4.Oversea regional dealer retail operations and enhance dealer sales capabilities. 5.Collaborate with marketing teams to drive promotional campaigns and customer acquisition. 6.Analyze overseas market trends, competitor dynamics, and customer needs, providing actionable market feedback.

1、主导和统筹荣耀重大营销活动（全球发布会、国际展会等）的策划与执行，基于全年品牌策略、产品与传播节奏，制定年度规划 2、精准理解公司品牌和产品，牵头制定整体的规划与创意方案，带领团队输出具体解决方案并落地执行，把控项目的整体创意方向和细节，对发布会、展会等现场执行、整体运营等工作负责 3、协同公司相关部门及MKT传播团队，一致有效地传递品牌理念和产品信息，实现最大化的传播效果 4、指导各区域内的重大营销活动（发布会、展会等），并从集团角度不断沉淀组织能力和组织资产，提升全球在该领域的专业能力

Job Summary We are seeking an experienced Marketing Operations Manager to lead our offline marketing initiatives, including OOH advertising, event management, and influencer partnerships. This role will work closely with regional marketing teams, procurement, and finance to ensure effective campaign execution while optimizing resources and performance. The ideal candidate has 7+ years of experience in marketing operations, preferably with background in large internet companies, O2O services, or agency environments. You should be skilled in media planning, vendor management, and cross-team collaboration, with a focus on delivering measurable results. Candidates with prior experience in global procurement at brand companies are highly preferred. Key Responsibilities 1. Marketing Operations & Vendor Management Manage end-to-end execution of offline marketing campaigns, including OOH media, events, and influencer activations Oversee relationships with external agencies, media vendors, and partners, ensuring quality delivery and cost efficiency Develop and maintain vendor evaluation frameworks to assess performance and ROI Collaborate with Procurement & Finance on budgeting, contracts, and payment processes 2. Regional Collaboration & Campaign Support Partner with regional marketing teams to understand local needs and provide operational support Establish efficient workflows for briefing, approval, and execution of marketing campaigns Share best practices and help adapt global strategies to local market requirements 3. Performance Tracking & Insights Define and monitor KPIs to evaluate campaign effectiveness and vendor performance Provide regular reports on campaign results and market trends to stakeholders Collect and share successful case studies and innovative marketing approaches 4. Process Improvement Identify opportunities to streamline operations and improve marketing efficiency Maintain updated guidelines and playbooks for offline marketing execution Stay informed about new trends in OOH media, events, and influencer marketing 1. 营销运营与供应商管理 全流程管理线下营销活动（户外广告/线下活动/KOL合作），确保项目高质量落地 主导与Agency、媒体供应商及合作伙伴的长期关系维护，平衡成本与效果 建立供应商评估体系，持续优化合作ROI 协同采购与财务部门完成预算制定、合同审批及付款流程 2. 区域协作与活动支持 深度理解各区域市场需求，为地方团队提供标准化运营支持 建立从需求提报、方案审批到落地执行的高效协作流程 推动全球营销策略的本土化适配，沉淀最佳实践案例 3. 效果追踪与洞察挖掘 制定并监控核心KPI，持续评估活动效果与供应商表现 定期向管理层提交营销效果报告及行业趋势分析 建立成功案例库，推动创新营销模式落地 4. 流程优化与创新 持续优化运营流程，提升营销人效比 更新线下营销执行手册与标准化模板 追踪户外广告、活动营销及KOL合作领域的趋势