爱奇艺Marketing & Business Development Manager
任职要求
1. Must have existing U.S. work authorization (e.g., Green Card, citizenship, or valid work visa). 2. 5+ years of experience in marketing, business development, or partnerships, preferably in entertainment, streaming, or digital media. 3. Proven track record in U.S.-focused campaigns and local market BD (experience in Canada/LATAM/Europe is a plus). 4. Strong social media management skills and familiarity wit…
工作职责
1. Marketing & Brand Growth • Develop and execute marketing campaigns (digital, social, PR, influencers) tailored to US audience to promote iQIYI’s brand and content. • Localize global campaigns for U.S. audiences, ensuring cultural relevance and alignment with iQIYI’s brand identity. • Plan and coordinate promotions for key content launches (e.g., drama, variety shows, movies). • Drive user growth through online and offline channels including social media, influencer partnerships, paid ads, PR, and events. • Build and maintain strong relationships with local media outlets, influencers, and strategic partners. • Stay up to date on industry trends and competitive landscape in streaming and entertainment. • Collaborate with HQ teams in China to align on branding and messaging. 2. Business Development & Partnerships • Identify and secure strategic partnership with distributors, telcos, OTT platforms, and lifestyle brands to expand iQIYI’s content reach and monetization (e.g., bundled subscriptions, co-branded promotions). • Negotiate revenue-sharing, licensing, and co-marketing deals with local and international partners (e.g., media networks, influencers, tech companies). • Support expansion efforts in Canada, Mexico, Brazil, Australia, and the UK by researching markets and building partner pipelines.
1、参与快手海外业务市场的活动调研、策划、方案撰写及落地； 2、负责日常与内外部合作方的协同，包括与巴西本地团队及供应商的协作对接； 3、支持项目的创意/文案/物料输出、活动执行、传播等工作； 4、了解市场趋势，调研竞品，产出分析报告。
1、售卖体验运营。公司内部文创店内日常导购，为快手员工提供售卖讲解的工作；快速定位商品、处理售后问题，提升整体消费体验；重要访客及大客户的礼品推荐、配货、打包服务； 2、用户信息收集与分析。粉丝群社群管理与互动维护；与用户沟通了解其偏好与反馈，收集改进建议； 3、内部协作支持。员工福利商城订单发货、核对、记录；每月底完成库存盘点、财务结账；店铺系统后台商品上新、库存更新。
1、快手业务及内容的整合营销传播项目策划，对接不同业务方的传播需求，通过整合营销方式完成业务及市场的目标。 2、根据业务和市场的目标策划不同形式的事件营销，爆款内容，创作者出圈打造。 3、负责从内容选题，内容策划，爆款IP与内容的打造，站内+站外的全网传播。
- Work closely with designers, copywriters, art directors, and internal marketing and product team members to execute creative work, such as films, animations, renders, product photography, lifestyle photography, and more. - Manage creative projects from start to finish, ensuring that they are delivered on time, within budget, and tothe highest quality standards. You will be responsible for ensuring that all projects are executed flawlessly,and that any issues are resolved quickly and efficiently. - Collaborate with external creative production vendors in China and globally to ensure that their work meets our standards and expectations. You will be responsible for maintaining strong relationships with our vendors, and for ensuring that they deliver high-quality work that meets our needs. - Develop and maintain relationships with key stakeholders, including internal teams, external vendors, and other partners. You will be responsible for ensuring that all stakeholders are kept informed of project progress, and that any issues are addressed promptly. - Ensure that all creative work is aligned with our brand guidelines and values. You will be responsible for ensuring that all creative work is consistent with our brand identity, and that it communicates our values effectively.