爱奇艺Head of Marketing & PR – Thailand
任职要求
1. Bachelor’s degree or above in Marketing, Communications, Business, or related fields. 2. 8+ years of experience in marketing/brand management, including at least 3 years in a leadership role. 3. Strong background in entertainment, media, or video streaming industries is a plus. 4. Deep understanding of the Thailand market and local media ecosystem. 5. Exceptional strategic planning, communication, and project management skills. 6. Fluency in English and Thai; proficiency in Mandarin is a strong advantage.
工作职责
1. Marketing Strategy & Planning - Develop and execute annual marketing and brand communication plans based on iQIYI’s international strategy and local market trends. - Define marketing objectives (user acquisition, retention, brand awareness, IP buzz) to meet business goals. 2. Content Marketing & Promotion - Oversee marketing campaigns for local original and co-produced drama series, including scheduling, pre-launch, launch, and - long-tail promotion. - Plan high-impact events such as red carpets, press conferences, fan meetings, and IP activation campaigns to maximize visibility and engagement. - Collaborate across teams to enhance the commercial and promotional value of content. 3. Brand & Public Relations Management - Establish brand positioning and communication strategy to build iQIYI’s presence and reputation in Thailand. - Maintain relationships with key media, KOLs, government stakeholders, and industry associations. - Manage crisis communications and public sentiment to safeguard brand image. 4. Digital Marketing & Growth - Lead digital marketing strategy across SNS, KOL, SEM/SEO, and integrated offline campaigns. - Drive local engagement through platforms like TikTok, Twitter, Line, Instagram, and YouTube. 5. Leverage data analytics to optimize acquisition and retention models for growth efficiency. - Cross-Functional & Partner Collaboration - Work closely with content, operations, commercial, and legal teams to ensure seamless execution of marketing initiatives. - Manage local agencies (advertising, PR) to deliver high-quality campaigns. - Build partnerships with brands, OTT platforms, telcos, and e-commerce players for joint marketing opportunities. 6. Team Leadership & Development - Lead the local marketing team (marketing, PR, social media, design), setting clear KPIs and career development paths. - Mentor team members to enhance professional expertise and cross-cultural collaboration skills.
Description The role of Digital Product Owner is to provide product leadership across the key websites under Ant International which are alipayplus.com, antglobal.com and antom.com. You’ll own the overall experience and performance of the websites you’ll support and work closely with stakeholders across the Ant International business to deliver best-in-class website experience for the customers and the business. You’ll define new technology requirements, align the website product roadmap with wider business initiatives, and work cross-collaboratively with teams based in London, China, Malaysia and Singapore across multiple disciplines (engineering, design, content, SRE etc.) to ensure the on-time delivery and high standards across design, functionality and content. What you’ll do: ● As one of the digital product owners you’ll work within the international digital marketing and content team ● You’ll be responsible for guiding the development and enhancement of our websites to support demand generation, top of funnel growth and excellent user experience Gathering stakeholder requirements across cross functional teams and channel owners, prioritising them and working closely with an internal product development and tech development team to ensure successful delivery of each new enhancement/sprint ● Involved with and coordinating content creation working with PR, marketing and product teams as well as analytics to measure your ongoing success and achievement towards business objectives ● Plan then prioritize the roadmap working closely with the Head of Marketing and Head of Digital Marketing ● Implement the vision and strategy across multiple geographies and be comfortable working across multiple time zones ● Manage the backlog working closely with delivery leads in China ● Identify initiatives to improve the websites with a focus on conversion optimisations and engagement ● Work with UED team to drive end to end website product initiatives including research and discovery, development of user flows, wireframes and stories (with UX/Design), and ongoing optimisation ● Work with other internal departments identify customer pain points and to develop solutions ● Collate requirements in to briefing documents and collaborate with delivery leads to size up requirements ● Able to balance and manage core website initiatives and ad-hoc campaign projects ● Be comfortable conducting testing across devices and browsers ● Incorporate SEO best practices across multiple search engines and geographies ● Comfortable with creating wireframes in Figma ● Leverage relationships to execute on objectives successfully
Setting clear KPIs for the different marketing campaigns to measure ROI and campaign success with the direct reports. Tracking brand health across different metrics that relay the brand stance within the market. Develops daily, weekly, monthly competitive tracking report to be shared with multiple internal stakeholders. Leads on adhoc surveys or reporting deep dive requirements to drive insights to be shared with different stakeholders. Develops post campaigns reports to measure campaign performance vs. pre-set success metrics for all internal marketing campaigns. Develops monthly marketing channel performance reports to be shared with head of function with strategic next steps recommendations. Drives strategic recommendations for upcoming campaigns that involve tactical propositions.
We are looking for a passionate Legal Counsel responsible for the CEE region as part of the growing European Legal & Compliance Team in a highly dynamic and international environment. The position will be based in Warsaw, Poland. You will support the business of Xiaomi with your proven expertise and pragmatic, business oriented and pro-active advice. Given the range of Xiaomi’s business, the position will include all fields of Law and you will be required to step out of the comfort zone in a startup-like environment. This position will directly report to the Head of Legal Europe with dotted line to the local management. The offered Position is a great opportunity to manage the region with great autonomy and to contribute to Xiaomi’s expansion in the local market. The position will include the following tasks: • Legal Advice and Research on Laws and Regulations • Draft, Review and Negotiate a wide variety of national and international contracts • Drafting of Guidelines, Policies and Templates • Review of Marketing Material and Marketing Campaigns • Communication with Regulatory Authorities • Coordination of disputes and claims, including managing external counsels • Support in promoting the Compliance Program • Support and advice to the finance, tax, sales and HR department • Liaise with the HQ Legal Team • Assist in the further development of the Legal & Compliance Department
Overview: We are looking for a passionate Legal Counsel based in KSA responsible for GCC countries, as part of the growing Xiaomi International Legal & Compliance Team in a highly dynamic and international environment. You will support the business of Xiaomi with your proven expertise and pragmatic, business oriented and pro-active advice. Given the range of Xiaomi`s business, the position will include all fields of Law and you will be required to step out of the comfort zone. This position will directly report to the Head of Xiaomi Middle East Legal & Compliance Team. The offered Position is a great opportunity to manage multiple countries with autonomy and be part of Xiaomi’s expansion in the region; The position will include the following tasks: - Legal advice and research on laws and regulations; - Draft, review and negotiate a wide variety of international contracts; - Draft and localize guidelines, policies and templates; - Review of marketing material and marketing campaigns; - Communication with regulatory authorities and courtesy visits to relevant public stakeholders; - Analyze and monitor policies; - Coordination of disputes and claims, including managing external counsels; - Support in promoting the compliance program; - Liaise with the HQ legal team; - Assist in the further development of the Legal & Compliance Department.