爱奇艺Content Marketing Manager

1. Define and evolve the Consumer messaging house and value proposition for a new consumer product launch. 2. Create high-quality written content across website, app, CRM, product education, and performance-driven landing pages, with support of agencies and freelancers 3. Produce short- and mid-form video content with support of agencies, freelancers and AI tools including Veo 3.1, Runway, and generative scripting tools. 4. Own the content calendar across organic, paid, app, website, and social distribution channels. 5. Deploy content in close partnership with product, paid media, social, sports sponsorships and growth teams to drive acquisition and activation. 6. Translate complex product features into clear, compelling consumer narratives that build trust and understanding. 7. Build, mentor, and scale the consumer content team as the business grows, as well as building freelancer and agency network. 8. Analyse content performance and continuously optimise narratives, formats, and channel deployment.

• Develop and align FBA features’ key message and selling points with product and business teams in global; • Dive Deep into local Sellers’ performance and requirements, figure out challenges and opportunities for improvement. • Plan and implement marketing strategies and initiatives to drive FBA Sellers’ performance improvement. • Own marketing content roadmap and create various content tools (success stories, pitch decks, flyers, videos, etc.) for Seller engagement and education across Asia, ensure marketing contents updated and consistent; • Collect Seller insights to influence product development roadmap; • Set up marketing input and output goals, design and track marketing metrics and always seeking ways to improve; • Ongoing communications with global and Asia stakeholders

Develop and execute localized operation strategies for DingTalk in the Japanese market, enhancing brand awareness and retention, and driving product penetration. •Plan and execute online and offline market activities, including product launches, industry forums, etc., to attract potential customers and partners. Establish relationships with Japanese local media, KOLs (Key Opinion Leaders), and industry associations to expand DingTalk's influence in the Japanese market. •Drive growth and brand promotion in Japan, utilizing content marketing, social media operations, and other methods to increase new acquisition, improve retention, and boost engagement. Formulate and implement brand promotion plans for the Japanese market, increasing DingTalk's recognition and adoption among Japanese businesses. •Provide localized support and optimization for DingTalk products (e.g., Hardware A1 and AI Table, etc.), ensuring product functionality, interface, and experience align with the needs of the Japanese market. Collect and analyze feedback from Japan to drive product and service improvements, enhancing satisfaction. •Monitor and analyze key performance indicators (KPIs) for DingTalk in Japan, such as growth, engagement, and conversion rates, to support operational decision-making. Optimize market activities and strategies using data-driven approaches to enhance market performance. •Define and communicate DingTalk's brand positioning in Japan, designing brand promotion campaigns that resonate with Japanese culture and values, and elevating DingTalk's brand image in the Japanese market. •Manage crisis situations and market feedback in Japan, safeguarding DingTalk's brand reputation and trust. Gather market trends and competitor information to provide timely feedback and recommendations for DingTalk's operations in Japan. DingTalk の日本市場での事業成長を担うオペレーションマネージャーとして、市場戦略の立案から実行、ブランド認知の拡大、ユーザー成長施策まで幅広く担当していただきます。 日本市場に最適化された運営を通じて、DingTalk のプレゼンス向上とユーザー体験の強化をリードするポジションです。 業務内容： ● 日本市場向けの運営戦略の企画・実行 ○ 日本市場の特性を踏まえた戦略を設計し、ブランド認知度やユーザーエンゲージメントを向上。 ● オンライン／オフラインマーケティングの推進 ○ 製品発表会、業界イベント、フォーラムなどを企画・運営。 ○ メディア、インフルエンサー、業界団体と連携し、DingTalk の市場での影響力を拡大。 ● ユーザー成長とブランド推進 ○ コンテンツマーケティングやSNS（X、Instagram、LINE など）の運用を通じて、新規ユーザー獲得・既存ユーザーの定着・活性化を推進。 ○ ブランド戦略を立案し、日本企業における DingTalk の認知度・利用率を向上。 ● 製品ローカライズ支援およびユーザー体験の最適化 ○ ハードウェア A1 や AI スプレッドシートなどのローカライズを支援。 ○ 機能・UI・体験が日本のユーザーの期待に合致するような改善を推進。 ○ 利用者の声を分析し、製品・サービス品質を向上。 ● データ分析と戦略改善 ○ ユーザー数、アクティブ率、コンバージョン率などの主要指標をモニタリングし、データに基づいた意思決定と運営改善を実施。 ● ブランドポジショニングとコミュニケーション ○ 日本文化に沿ったブランドプロモーションを企画し、DingTalk のブランドイメージを高め。 ● リスク対応および市場インサイト提供 ○ 市場で発生する課題や危機に迅速かつ適切に対応し、ブランド信頼を維持。 ○ 市場動向や競合情報を収集・分析し、事業戦略への提言を行う。

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