爱奇艺Content Marketing Manager
任职要求
- Minimum 8 years of marketing experience, with at least 3 years in the entertainment or content industry (TV, film, music, streaming, or digital media). - Demonstrated success in content marketing, especially with local audiences. - Experien…
工作职责
- Lead 360° marketing campaigns for iQiyi’s original Malaysian series, from launch strategy to execution, across digital, social, PR, influencers, offline activations, and more. - Design and execute integrated brand and content campaigns that balance long-term brand building with short-term performance goals. - Collaborate with internal teams (content, PR, regional marketing, product) and external agencies and brand partners to bring campaigns to life. - Leverage data and insights to optimize campaigns, measure effectiveness, and ensure alignment with business KPIs. - Manage local marketing budget and timeline to ensure efficient delivery of high-impact campaigns. - Keep a close eye on industry trends, competitor activity, and audience preferences to continuously evolve our marketing playbook.
OceanBase is looking for a Content Marketing expert who understands both product technology and technical storytelling. In this role, you will work alongside a world-class distributed database team, transforming cutting-edge underlying innovations—such as Distributed Systems, Unified Architecture, and AI Native Data Infrastructure—into technical influence that resonates with Silicon Valley and global markets. Every piece of content you create could appear on the front page of Hacker News or Reddit, impacting global developers and technology decision-makers at Fortune 500 companies. 1、Lead the creation of technical content, including blog posts, case studies, scenario value stories, product announcements, ensuring all content is professional, clear, and shareable. 2、Collaborate with product, engineering, and developer advocacy teams to extract core messaging and translate it into content that developers enjoy and decision-makers understand, while producing globally deployable GTM marketing assets. 3、Manage social channels such as Twitter (X) and LinkedIn, plan and publish content, and actively participate in discussions and interactions on developer communities like Hacker News and Reddit to increase engagement within the developer ecosystem. 4、Maintain relationships with key technical media and KOLs to drive collaborative reviews, technical events, podcast interviews, and other industry-shaping initiatives.
• Develop and align FBA features’ key message and selling points with product and business teams in global; • Dive Deep into local Sellers’ performance and requirements, figure out challenges and opportunities for improvement. • Plan and implement marketing strategies and initiatives to drive FBA Sellers’ performance improvement. • Own marketing content roadmap and create various content tools (success stories, pitch decks, flyers, videos, etc.) for Seller engagement and education across Asia, ensure marketing contents updated and consistent; • Collect Seller insights to influence product development roadmap; • Set up marketing input and output goals, design and track marketing metrics and always seeking ways to improve; • Ongoing communications with global and Asia stakeholders
Key Responsibilities: Regional B2B Campaign Development: Work closely with international teams and local agencies to identify and implement specific marketing campaigns tailored to the objectives, preferences, and styles of different regional markets. Cross-Functional Collaboration: Coordinate with teammates from various departments located in different regions to ensure seamless communication and integration of marketing strategies. Platform Management: Utilize tools like Salesforce, Google Analytics, LinkedIn, and other platforms to manage campaigns, analyze data, and report insights that drive optimization. SEO Expertise: Develop and implement SEO strategies to improve organic search rankings, increase website traffic, and enhance overall visibility. Marketing Content Creation: Craft compelling content for a variety of marketing channels, including email campaigns, presentations, brochures, website copy, and social media posts. Performance Analysis: Evaluate campaign performance using analytics tools to generate actionable insights and drive continuous improvement. Trend Monitoring: Stay informed of industry trends, emerging technologies, and competitive activities to provide recommendations for innovative marketing approaches.