爱奇艺Content Marketing Manager

We are seeking a dynamic Manager to drive the success of Lazada Sponsored Solutions across Southeast Asia, covering Thailand, Vietnam, Philippines, Indonesia, Singapore, and Malaysia. In this role, you will craft data-driven strategies, advise cross-border sellers, and lead go-to-market initiatives for new product solutions—all aimed at maximizing the impact of our digital advertising platform. The ideal candidate combines strong product management, data analytics, and B2B marketing skills with an in-depth understanding of platform-based and digital advertising business models. You will play a pivotal role in promoting the adoption of Lazada Sponsored Solutions and driving growth for our e-commerce ecosystem. If you are passionate about leveraging data and innovation to fuel e-commerce success, we invite you to join our team and make a significant impact in the region. Responsibilities: • Develop and execute B2B product strategies and marketing campaigns designed to boost seller engagement and success. • Craft compelling product positioning and narratives that resonate with our target customers and set our solutions apart in Southeast Asia. • Clearly articulate the unique value propositions of Lazada Sponsored Solutions to both internal and external stakeholders. • Lead the creation of engaging and informative marketing content across assigned product domains and projects. • Manage end-to-end product launches, ensuring consistent communication with all stakeholders and timely delivery of key deliverables. • Drive successful B2B marketing campaigns primarily through our owned channels. • Monitor key performance metrics and analyze data to uncover growth opportunities. • Conduct thorough market research to identify target seller segments, understand their needs, and analyze relevant product use cases. • Develop detailed seller personas to inform product positioning and messaging strategies. • Collaborate with the account management team, providing them with the insights and tools necessary to effectively promote Lazada Sponsored Solutions. • Oversee critical B2B marketing operations, including governance and traffic generation, to support overall campaign success.

阿里巴巴国际数字商业 (AIDC) 商业智能部招聘 公司&部门介绍 阿里国际数字商业集团（AIDC），是阿里巴巴集团的核心且快速增长的业务。 契合国家“一带一路”的战略方向，在国际化的大蓝海赛道上高速驰骋，连续多年收入增长在30%以上。旗下业务覆盖近200个国家、市场，服务于4亿的全球消费者，囊括跨境电商、本地电商、B2B、O2O零售、供应链网络等多元化的业务形态，在全球近30个国家与地区设置办公地点，拥有超过20种不同国籍的员工。   商业智能部是AIDC的商业分析与决策支持部门，我们依托于AIDC的全球化大数据以及阿里多年的商业分析经验沉淀，拥有来自于互联网、咨询、投资、传统行业等多元化背景的团队，产生多视角、全方位的立体洞察，支持集团以及各事业部与职能部门管理者的关键决策。   我们深入业务，通过有智慧的数据洞察， 紧密结合的业务场景，实现从宏观市场到微观战术的商业分析与判断，为决策层提供关键数据洞察、核心策略参考、支持主要的各项决策制定与优化，达到数据驱动业务的完美实践。 Team and Role Introduction: Working under AIDC BI family, this role is BI analyst supporting E-commerce Platform Miravia. Responsibilities: Key tasks and responsibilities: • Collect, clean, and maintain user data from various sources including marketing platforms, mobile app, web analytics etc. • Be the expert in using data to measure and analyze business performance in each our markets and lines of business. • Collaborate with product managers, marketing teams, and other stakeholders to identify areas of opportunity for improving user growth and engagement. • Lead new data analytics capability rollouts and/or data-led initiatives throughout Arise Project • Analyze user behavior data to identify trends, patterns, and insights that can be used to improve user engagement, retention and acquisition. • Design market/business intelligence reports and performance measurement dashboards to share with senior management• Perform ad-hoc business analysis, to drill down on certain business challenges, providing conclusions and advice based on data analysis. • Monitor and evaluate the effectiveness of user growth initiatives and make recommendations for optimization and improvement.

1. Responsible for building an integrated marketing strategy for Taobao and Tmall Hong Kong. Based on user demands and market fluctuations, and considering domestic promotional activities, coordinate with the Taobao and Tmall overseas promotions. Develop activity plans and objectives for specific projects, and work together with sub-stations and project teams to manage projects and drive their smooth implementation, ultimately achieving project goals. 2. Familiar with Alibaba's e-commerce operation strategies, driven by data, and able to identify opportunities through rational insights. Conduct comprehensive analysis of internal and external environments to develop clear marketing strategies, aiming to increase the proportion of transactions and contribution to overall growth during major promotions. 3. Collaborate and integrate with multiple teams to continuously optimize marketing products through various productization methods. Facilitate the rapid launch and online management of marketing products, while establishing a data-driven content and project management SOP (Standard Operating Procedure) for the entire process. This will ultimately improve efficiency and reduce costs.

Responsibilities - Develop and execute user growth strategies for Al consumer apps and websites, covering the full lifecycle of user acquisition, activation, retention and referral. - Own user acquisition and growth initiatives via influencer marketing, paid media, community operations, and content distribution. - Continuously monitor trends, user feedback and user behavior analytics in target markets to gather market insights. - Develop product positioning strategies based on market research, user behavior analysis and competitor benchmark. - Collaborate cross-functionally with product, engineering, design, and operations teams to rapidly ® iterate and launch growth initiatives. - Initiate and manage cross-channel growth strategies, including social media (Meta, TikTok, LinkedIn), community operations and event marketing. - Build and manage user communities (Discord, Facebook Groups, Reddit, Telegram, etc.) to increase engagement and retention. - Plan and execute global influencer campaigns (KOL/KOC), identify top-performing creators, and track ROl and conversions. - Drive organic content growth on platforms like TikTok, Instagram, and YouTube Shorts to acquire users at low cost. - Run and optimize paid advertising campaigns (Meta, TikTok, Google, etc.), including creative testing and budget allocation. - Coordinate SEO strategy and execution to improve product visibility on international search engines. - Analyze channel performance and user acquisition metrics, and build repeatable growth playbooks. - Establish user insights frameworks, leveraging data analytics to identify high-value user characteristics.