亚马逊Product Marketing Manager, SCA

Possess a keen understanding of campaign objectives, target audiences, execution and promotion channels, manage and coordinate integrated campaigns to achieve diverse business outcomes. 1. Integrated Campaign Strategy & Execution • Manage campaign lifecycle for AWS GCR, from planning to activation, ensuring alignment with business priorities, sales motions, and target industries/audiences. • Design and execute full-funnel, omnichannel campaigns (digital, events, ABM) that drive demand, pipeline growth, and customer adoption of AWS services. • Collaborate with Industry Marketing (IPMM), Product Marketing (PMM), and Segment Marketing to develop campaign messaging, campaign assets and activation plans tailored to buyer personas. • Secure stakeholder alignment, lock budgets, and ensure execution rigor. • Define and drive the delivery of regular reporting of campaign results at each stage of the buyer journey and demand pipeline. Maintain regular measurement of the ROI of campaigns. • Track program results, measure program success, and report metrics to stakeholders and other marketing team member. 2. Cross-Functional Collaboration & Operational Excellence • Serve as the primary liaison between IMC, Digital Channels, Sales, and Partner Teams to ensure seamless campaign execution. • Manage budget allocation, resource scheduling, and creative development for campaigns and flagship events. • Drive post-campaign analysis, reporting on KPIs (MQL/SQL conversion, influenced revenue) and performance insights.

Sr. Product Marketing Manager( AI/ML) Amazon Web Services , a subsidiary of Amazon.com, is seeking a talented Product Marketing Manager for driving data-driven products in the cloud computing adaption journey with Internet companies, Enterprise, Startups, and Developer communities’ area in China. This is a unique opportunity to play a key role in an exciting, industry-leading technology business. Product marketing is the critical role of acting as the Voice of the Customer to the company, communicating the product value to the market. The inherent business demand of this position is to drive customer engagement, facilitate marketing program along with the product lifecycle. The Product Marketing Manager is a not only technical but also strategic position. The position will be a key driver who can drive the data-driven services adoption of internet companies, traditional Enterprise, Startups, Developer communities’ IT environment. It means the position needs to have the ability to communicate with IT professionals, business executives, developers, IT Ops and data scientist/ data engineers. In addition, the product marketing manager needs deep understanding of cloud computing technologies, particularly database, big data, AI/ML, IoT. Since the pace of innovation of cloud computing is so quick, the person should be willing to catch up with new technologies and use-cases proactively. Role and Responsibilities • Design and Deploy the AWS Generative AI go-to-market(GTM) strategy into marketing programs to accelerate the service adoption • Drive and lead new service launch programs to strengthen AWS thought leadership and technology awareness • Developing marketing tools and campaign assets to attract new prospect and customers to generate product demands and marketing leads • Build and strengthen the influencers’ community to generate businesses in the Enterprise, Startups, and Developer communities. • Work closely with AWS service teams, Service Specialist, PR, and other marketing managers to ensure the AWS message is reaching a broad audience via events, seminars, webinars, and other GTM activities. • Build an effective evangelism content plan to drive awareness, adoption, and usage of the AWS platform. • Co-work with key persons in the appropriate partners to make new IT trend. • Travel, as necessary to execute marketing initiatives.

Join the Alipay+ Marketing Product Team, where we tackle a range of marketing needs and build up a toolkit of marketing solutions that can be applied across various projects. As a Marketing Product Manager on our team, you'll be driving the rollout and execution of grand promotional marketing solutions tailored for different industries. Partnering closely with industry operation teams, you'll support massive promotion campaigns on platforms like Alipay and more. This role requires a deep understanding of marketing strategies and the ability to take care of marketing tools from the drawing board to real-world impact. We provide our employees with a workspace brimming with challenges and growth opportunities. If you thrive in a fast-paced, high-demand setting and are itching to use creative solutions to drive business wins, come and be part of our team. Main Responsibilities: 1. Figure out what the industry operation teams need for their big promotional strategies and make it happen. 2. Help the operation teams get their campaigns up and running smoothly while working out smart marketing product solutions. 3. Cook up and spread around innovative marketing strategies and tools that get more users to hop on board and stay active. 4. Keep an eye on what's hot in the market, bring together resources from all over, grow our ability to market with pinpoint accuracy, and back up innovative business strategies.

Join the Alipay+ Super APP Platform PD team, we'll design Marketing product schemes together for digital wallets. As a member of Marketing PD team, you are responsible for the design and execution of marketing schemes for global digital wallets. • Analyze marketing requirements of digital wallets for user growth and business revenue and execute accordingly product schemes. • Deeply analyze the marketing requirements of wallets in user growth and payment growth, and customize productized marketing solutions. • Gain insights into market trends, integrate cross-domain resources, and continually enhance precision marketing capabilities.