阿里云Marketing Specialist-Hong Kong SAR

Responsibilities: 1. Research and analyze market trends and competitive environment in the Hong Kong, develop appropriate marketing strategies; 2. Responsible for developing annual market plans, driving sales targets achievement; 3. Manage the Hong Kong marketing team, ensure efficient operation and achievement of performance goals; 4. Establish and maintain good relationships with key customers and partners, drive business expansion; 5. Coordinate cross-department collaboration to ensure timely and smooth project completion; 6. Regularly report market dynamics and business progress to senior management.

1. Solution Development: Identify, target, and engage brokers, family offices, and financial intermediaries, and design RWA solution / services; Develop strategies to expand market reach and drive revenue through new and existing channels; Participate industry events, conferences, and networking forums to build solution visibility; 2. Channel Management: Build and maintain strong relationships with key decision-makers at partner institutions; Act as the primary point of contact for intermediaries, addressing inquiries and ensuring seamless collaboration; 3. Support: Support pipeline, track progress, and provide regular updates to leadership; Collaborate with product, marketing, and other teams to tailor solutions for partners; 4. Market Intelligence: Gather feedback from partners to improve offerings; Stay updated on RWA, blockchain, and financial market trends to position the company as a thought leader.

Job Description: We are looking for an experienced APAC Digital Marketing Manager/Specialist with a strong strategic mindset and expertise in Social Media management to enhance our brand's social media presence in the APAC region. This role will involve collaborating closely with regional social managers to achieve our brand's objectives. Responsibilities: 1. Social Media Strategy: Build APAC/regional social media strategies on Instagram(major platform), aligned with brand positioning, local trends, and business goal. 2. Ads: Must be experienced in Ads operation(Meta > Google, Spark Ads), able to manage budget and allocate resources efficiently to maximize ROI on marketing spend to reach quarterly goal (follower growth, viewership, etc). 3. Internal Cooperation: Capable of integrating, guiding, and monitoring regional accounts, including, but not limited to, Korea, Taiwan, Hong Kong, and SEA regional accounts to reach quarterly exposure and ads performance goal. 4. Analysis: Prepare and present regular reports on owned media exposure, ads performance as well as competitor monitoring, providing insights and recommendations for continuous improvement. 5. Creative Viral Content: Proficient in managing social media platforms, attuned to content trends, and capable of attaining monthly exposure targets through viral mindset. Stay on top of platform algorithm updates and content trends and propose proactive strategies. Basic content creation and editing skills as plus. 6. Social campaigns: Launch engaging social campaigns such as UGC Campaign, Giveaways, aligned with regional events and product promotion strategies.

Support in managing social media platforms and developing in-art copies and captions. Content development on owned media platforms: TikTok, Facebook, X, Instagram and more. Moderation of Mi Communuity: planning, posting threads/content aligned with Community Manager Support in marketing report development and analysis Support in marketing events, roadshows, production, and other related marketing work