小鹏汽车海外产品营销资深高级经理-车型MO

1、价值传递：负责小鹏海外座舱在当地市场的运营工作，与产品营销团队协同工作，基于智能座舱的定位和卖点，能够对功能宣传和针对重点功能做好当地运营； 2、重点功能运营：针对海外特色及差异化功能进行产品运营，洞察当地用户偏好，制定符合国情及用户需求的产品运营策略并推进执行； 3、了解行业及市场竞品最新动向，定期进行市场趋势分析，为功能定位和市场策略提供数据支持； 4、收集和分析用户反馈，为产品迭代和优化提供依据； 5、支持当地媒体运营、技术传播内容制作及媒介资源拓展相关工作； 6、跟踪竞品动态，提出相应的市场应对策略。 1. Value Delivery: Lead the local market operations of XPeng’s overseas intelligent cockpit, working with product marketing teams to effectively communicate the value of cockpit features. Focus on promoting key functions tailored to the unique positioning and highlights of the intelligent cockpit. 2. Key Feature Operations: Drive product operations for distinctive and differentiated overseas features, gathering insights into local user preferences. Develop and implement operational strategies that align with local market needs and user expectations. 3. Market and Competitor Analysis: Monitor industry and competitive trends regularly, analyzing market developments to provide data-backed insights for feature positioning and market strategy. 4. User Feedback Analysis: Collect and analyze user feedback to inform product iteration and optimization. 5. Support for Local Media and Content Production: Assist in local media operations, content creation for technical communications, and expansion of media resources. 6. Competitive Response: Track competitor activity and recommend market response strategies accordingly.

1、负责各专项的落地，包括拍照、视频等效果、功能的专项管理； 2、负责影像产品规划，包括影像产品架构及功能规划、“各品牌”&“非洲和各新市场”的策略/规划； 3、负责竞品的分析，包括影像策略前瞻性分析和影像产品价值点提炼； 4、负责影像产品复盘，包括用不同的产品方法论进行复盘分析，以及用户洞察/市场调研和数据埋点分析等； 5、负责行业算法资源整合，包括三方算法的导入和对接； 6、负责影像产品端到端的营销。

1、负责海外市场的行业、竞品和用户研究，充分准确获取行业及竞品动态、深入挖掘海外用户需求，并结合业务发展战略输出清晰的产品规划及产品目标； 2、深度理解用户体验，跟进产品需求分析，设计、落地，对国际版座舱进行整体产品验收，通过指标搭建、量化产品和体验目标达成情况，对结果负责； 3、利用海外base 优势，有效利用当地母语者资源进行产品本地化（如界面范围、小语种语音效果）的产品走查验收，确保产品在不同语言环境下的准确性和用户体验； 4、与研发、设计、市场营销等部门紧密合作，确保产品从概念到上市的全流程顺利进行。 1. Conduct in-depth industry, competitor, and user research in overseas markets, accurately capturing industry trends and competitor dynamics. Identify and analyze international user needs, aligning them with the business strategy to develop clear product planning and objectives. 2. Deeply understand user experience and manage the full product requirements analysis, design, and implementation process. Oversee product acceptance for the international cockpit version and ensure achievement of quantitative product and experience goals through metric tracking. 3. Leverage overseas base advantages and effectively utilize native speakers to conduct product localization reviews (e.g., interface elements, minor language adaptation for voice functions), ensuring product accuracy and optimal user experience across different language environments. 4. Collaborate closely with R&D, design, and marketing teams to ensure a smooth end-to-end product lifecycle, from concept to launch.

1.根据公司全球业务的发展战略，制定并执行国际KOL营销计划，提升品牌在海外市场的影响力和知名度； 2.负责发掘、筛选和管理海外KOL，建立并维护与KOL的长期合作关系，确保KOL活动与品牌形象一致； 3.策划和实施KOL合作项目，包括但不限于品牌合作推广、产品评测、社交媒体活动等； 4.分析KOL活动的效果，制定评估标准，定期汇报活动成果，优化后续KOL合作策略； 5.与国际各市场推广团队紧密合作，整合KOL资源，支持品牌的整体传播和营销策略。