蚂蚁金服蚂蚁国际-Global Paid Media Manager -APP Marketing-万里汇WorldFirst

We are seeking a dynamic and data-driven Social Media Manager to join WorldFirst’s Global Marketing team. This role is responsible for building and executing social strategies that amplify WorldFirst’s brand voice, drive engagement, and grow visibility across global markets. The ideal candidate combines creativity with analytical thinking, understands the nuances of B2B fintech storytelling, and can translate complex financial products into engaging narratives across platforms such as LinkedIn, YouTube, TikTok, and Instagram. Key Responsibilities: 1. Global Social Strategy: Develop and execute a global social media strategy aligned with brand and campaign objectives. Balance long-term brand storytelling with short-term performance goals across multiple regions. 2. Content Planning & Publishing: Own the global social media calendar, ensuring consistent, on-brand messaging. Plan, brief, and schedule content that aligns with key product and event moments. 3. Creative & Production Oversight: Collaborate with design, video, and influencer teams to produce high-quality organic and paid assets including reels, tutorials, event coverage, and product explainers that reflect WorldFirst’s tone and visual identity. 4. Influencer & KOL Integration: Partner with e-commerce and finance creators to extend campaign reach. Manage deliverables, briefs, and referral link tracking to ensure measurable ROI from influencer collaborations. 5. Community & Reputation Management: Oversee audience engagement across channels — including post replies, trend participation, and issue management — ensuring the brand maintains a professional yet approachable tone globally. 6. Campaign Amplification: Coordinate with paid media teams to extend top-performing organic content, manage boosted posts, and ensure synergy between organic reach and paid amplification. 7. Performance Tracking & Insights: Monitor analytics (engagement rate, reach, follower growth, UTM performance), prepare monthly reports, and translate data into actionable insights for optimization. 8. Cross-functional Collaboration: Work with brand, content, product, and PR teams to ensure consistent key narratives and messaging across all social media channels.

We are seeking a professional Brand and Content Manager to join our global marketing team in Shanghai, China. This individual will be responsible for developing and executing a content strategy that aligns with WorldFirst's brand identity, ensuring all content produced across various channels consistently reflects the brand's voice, values, and messaging, while also managing the creation and distribution of that content to engage the target audience and achieve marketing goals.  ● Content Strategy and Planning: Develop and execute a comprehensive message house and content calendar aligned with marketing objectives and brand strategy. Identify target audiences and tailor content to their needs and interests. Research and analyze industry trends to inform content strategy. ● Content Creation and Management: Generate engaging content across various formats including brand content, product content, tutorials, customer stories, etc to communicate brand messages. ● Content calendar management: Planning and scheduling content releases across different platforms to maximize reach and engagement. ● Content optimization: Ensuring content is optimized for search engines (SEO) and relevant to the target audience. ● Collaboration with cross-functional teams: Working closely with social, KOL, paid, website, and PR to integrate brand messaging across all initiatives, and maximize the value of content created. ● Performance analysis and reporting: Tracking key metrics like website traffic, social media engagement, and lead generation to measure the effectiveness of content strategies.

1. This role focuses on developing and executing integrated marketing projects to drive brand awareness and acquisition. He/ she will be part of the Emerging Markets Commercial team based in Kuala Lumpur. Being a global team, he/she will have opportunities to collaborate with global and local marketing agencies and WorldFirst internal marketing teams across Australia, SEA, China and UK. 2. Marketing strategy & budgeting – Drive emerging markets acquisitions with the objective of growing the business and lowering the cost per acquisition. 3. Online marketing – Partner with our central marketing team to enhance our WorldFirst Emerging Markets website and optimize SEO/SEM results to target the correct client profile. 4. Partnership marketing & events – Drive field marketing activities across Emerging Markets, support sales and partnership team to build ecosystem partners, develop and run lead generation campaigns and events. 5. Social/ Influencers – Identify and manage agencies to drive KOL-led campaigns; Ideate and execute new ambassador programs and campaigns to build KOL relationships (eg. client-based KOLs or external KOLs). 6. Content- Contribute and build content strategy to drive Emerging Markets localized content (eg. Customer case studies, client testimonies, blog content, co-partnership content, social media content across owned, earned and paid channels) 7. CRM – Send out daily market updates emailers; support the Commercial team in reviewing email journeys to optimize conversions down the funnel

We are seeking an experienced Global CRM Manager to join our dynamic marketing team at WorldFirst. This role plays a key part in advancing customer engagement, acquisition, and retention through the strategic use of marketing automation and data-driven communication globally. It offers an excellent opportunity for a professional who excels at solving complex challenges, driving business growth, and making a measurable impact on marketing performance. ● Manage and execute CRM campaigns (covering email, SMS, and push notification) in line with the overall marketing calendar and business goals. ● Create content, develop and execute strategies to optimize marketing automation, aiming to improve customer engagement and increase conversion rates. ● Manage audience segmentation and ensure the delivery of personalized, market-specific content globally., ● Optimize CRM performance through A/B testing, data analysis, and continuous process improvements to enhance open rates, click-through rates, and overall campaign performance. ● Identify and create solutions to enhance marketing automation capabilities and integrate them with other systems. ● Collaborate with key stakeholders to ensure timely delivery and alignment of CRM assets and campaigns with overall goals.