蚂蚁金服Ant International-Senior SEO Writer-Malaysia
任职要求
1. 2-4 years of experience as an SEO Content Writer in B2B. 2. Strong writing background in FinTech, Financial, banking, or investing. 3. Experience writing for top-middle-bottom fu…
工作职责
1. Able to do thorough audience, topic, and competitor content research to identify content gaps we can tap on. 2. Write SEO-optimized content covering articles, guides, case studies, thought leadership, FAQ, product or landing pages to match search intent and funnel stages. 3. Write helpful content that reflects high EEAT elements favored by Google algorithms. 4. Work with SEO team, product SMEs, and compliance teams to ensure content meets regulatory terms and brand guidelines. 5. Flexible to tweak existing content for refreshing, reformatting, or consolidating purpose. 6. Analyze content performance and manage to report asset value based on user behavior metrics and engagement levels. 7. Stay current on FinTech trends and YMYL/financial topics.
Content Management: Lead the content planning and management for Japan Market, ensuring content quality and attractiveness.Keyword Research: Conduct market research and analysis, identify and analyze keywords, optimize website content, and improve search engine rankings.SEO Project Planning and Execution: Develop reasonable measurement indicators based on data analysis and actual business situations. Responsible for planning and executing SEO content operation projects, including content updates, website structure optimization, etc. Adjust marketing strategies in a timely manner, improve conversion rates, optimize channel marketing methods, and allocate resources reasonably for traffic and orders.Competitor Analysis and Industry Trends Analysis: Analyze the strategies of other brands, formulate effective SEO directions to enhance website competitiveness.Focus on industry trends, improve user activity, and identify new trends.Task Execution: Execute various tasks assigned by the company and ensure efficient completion.
- Lead the creation and implementation of SEO-driven marketing content, including digital ads on Linkedin and Google to enhance online visibility and attract institutional clients to TradingFront - Author thought-leadership articles and conceive white papers to position the company as a leader in the institutional finance space - Develop and execute marketing strategies aimed at increasing market share, improving customer engagement, and achieving high ROI - Build and manage strategic partnerships with asset management firms to drive business growth, collaborating with industry stakeholders to expand TradingFront’s reach - Plan and execute quarterly events to promote brand awareness and build strong relationships with institutional clients - Brainstorm and implement marketing campaigns aimed at driving institutional sales and revenue growth - Regularly monitor and assess marketing campaign performance, making adjustments to optimize results and maximize ROI - Conduct strategic competitor analysis and market research to inform business strategy and identify growth opportunities
1. Lead and mentor a diverse digital marketing team, develop and execute strategies, and collaborate with cross-functional teams. 2. Overseas SEO strategy, analyzes website performance, and manages content strategy for organic growth. 3. Develop platform-specific social media strategies, supervise paid social campaigns, and monitor trends. 4. Design and execute EDM strategies, oversee campaign execution, and optimize performance through testing. 5. Track KPIs, manage budgets, stay updated on industry trends, and adopt new tools for performance analysis.
1. Lead and mentor a diverse digital marketing team, develop and execute strategies, and collaborate with cross-functional teams. 2. Overseas SEO strategy, analyzes website performance, and manages content strategy for organic growth. 3. Develop platform-specific social media strategies, supervise paid social campaigns, and monitor trends. 4. Design and execute EDM strategies, oversee campaign execution, and optimize performance through testing. 5. Track KPIs, manage budgets, stay updated on industry trends, and adopt new tools for performance analysis.