影石Senior Digital Marketing Manager

1. Lead and mentor a diverse digital marketing team, develop and execute strategies, and collaborate with cross-functional teams. 2. Overseas SEO strategy, analyzes website performance, and manages content strategy for organic growth. 3. Develop platform-specific social media strategies, supervise paid social campaigns, and monitor trends. 4. Design and execute EDM strategies, oversee campaign execution, and optimize performance through testing. 5. Track KPIs, manage budgets, stay updated on industry trends, and adopt new tools for performance analysis.

Responsibilities: - Thoroughly understand local gaming market trends, competitive landscapes, and potential business opportunities, and formulate effective market expansion strategies to increase the game's market share in Eastern Europe and Central Asia. - Actively seek, identify, and establish connections with potential partners in EECA. Proactively promote our game and reach cooperation intentions. - Identify and evaluate local traffic channels in the EECA region. This includes exploring various online digital advertising platforms to drive user acquisition and increase brand awareness. - Build and maintain positive relationships with relevant local authorities in EECA. Keep abreast of government policies and regulations related to the gaming industry, and ensure that our operations are in compliance. - Set and strive to achieve business expansion goals in EECA, including the growth of key indicators. - Assist in formulating and implementing market promotion plans in EECA to enhance the popularity and reputation of the company's products.

Growth Strategy & Business Performance: In partnership with the GCR Activation team and the Activation GTM Leader, you will execute Cloud & AI Platforms (CAIP) solution plays to enhance ACR performance in partnership with Solution Play GTM teams. Responsible for new pipeline creation, addressing pipeline gaps by OU/segment, and implementing global strategies relevantly for your Area/Subsidiaries, including FY26 CAIP program performance.   Sales Activation: In partnership with the GCR Activation team and the Activation GTM Leader, lead end-to-end solution play field activation to win customers across the CAIP solution plays including X-CSA plays such as Agentic. Resolve blockers and influence strategic improvements through field feedback loops. Partner closely with the Solution Play GTM teams and Area GTM ICs to deliver field readiness and skilling as well as capture and share insights on customer wins/losses, compete trends, and partner feedback.   Demand Generation: In partnership with the GCR Activation team and the Activation GTM Leader, align and orchestrate the execution of CAIP marketing plan with Integrated Marketing Managers (IMM), Area GTM ICs and Partner roles.​ Push for signal conversion to create pipe and ensure successful customer targeting events. Provide content input and shape agendas to amplify CAIP priorities. ​   Product Leadership: Act as a strong Azure and CAIP solutions advocate by demonstrating thought leadership externally with customers and partners, and internally with Corp. Champion local needs and insights to shape global product strategy, roadmap, and readiness through structured feedback loops. Understand industry trends, challenges, and regulatory requirements.​   MACC + Unified Stewardship: Steward MACC by advancing acquisition strategy, expanding the scope of workloads in the MACCs, accelerating ACR via Unified, expanding Unified accounts and driving data-driven optimization.​ Partner strongly with GCR Activation Director and the Activation GTM Leader to drive improvement in MACC penetration significantly.   Operational Excellence: Partner closely with Regional and Area Sales Excellence and Sales Operations to drive sales discipline, pipeline creation and acceleration, and MCEM orchestration. Promote consistent use of programs and investments as well as standardized services and tools in the field sales teams. Partner with Area Activation Director to drive a connected ROB that tracks end-to-end business health, aligning sales and marketing insights with Corp through VSU, IAP, and other key cadences.​   You will exemplify Microsoft Values, Culture, Leadership Principles and create clarity by creating a shared understanding.

職務内容 / Job Description We are seeking a highly strategic and culturally fluent Senior Social Media Manager to lead our brand’s social presence in Japan. This role goes beyond daily posting — it requires a deep understanding of the Japanese digital landscape, consumer behavior, and platform trends to drive brand love, community engagement, and business impact through social media. 主な業務内容 / Key Responsibilities - Build and execute Japan-specific social media strategies (Instagram, X, Facebook, YouTube, TikTok, LINE, etc.) aligned with brand positioning, local trends, and business goals. - Create content calendars and campaigns tailored to Japanese audiences, focusing on storytelling, seasonal relevance, and engagement. - Collaborate with local influencers, KOLs, and fan communities to amplify brand voice and generate authentic user engagement. - Localize global content and campaigns while ensuring cultural fit and platform relevance. - Monitor channel analytics and user feedback to continuously optimize content direction and community growth. - Stay on top of platform algorithm updates and local content trends (e.g. hashtags, meme culture) and propose proactive strategies. - Partner with cross-functional teams including KOL team and Event Team, and creative to ensure consistent brand messaging and campaign integration. - Develop playbooks and creative best practices for content production, creator collaboration, and social innovation in Japan. - Provide leadership and training to junior social staff, agencies, or freelancers (if applicable).