蚂蚁金服蚂蚁国际-Global SME Marketing Lead-Antom
任职要求
1. 至少 8-10 年市场营销、数字营销、社交媒体运营或相关工作经验。 2. 有跨境电商、B2B 平台运营经验者优先。 3. 有中小商户市场推广或招商活动经验者优先。 4. 中英文流利，具备国际/海外市场经验。
工作职责
我们正在寻找一位充满热情和创意的面向中小商户的数字营销经理，负责通过社交媒体内容布局和数字营销手段，吸引和培育商户使用Antom的一站式解决方案，并推动其业务增长。您将负责整合线上与线下的市场资源，通过制定和执行市场推广计划，提升平台影响力和商户品牌认知，助力生成销售线索并推进商业转化。如果您对跨境电商、社交媒体营销以及快速发展的数字化环境充满热情，Antom 是更适合你施展才华的创业舞台！ 岗位职责 1. 商户市场营销（Seller Marketing）： 面向中国卖家开展市场营销，提升中小商户对平台的认知、入驻意愿和业务成长支持： 策划并实施针对在大中华区，东南亚，美国，欧洲等目标站点经营的全球商户的整合营销活动（如在线直播、线下营销活动等），推动平台招商的规模化扩展。 根据营销节点制定市场专项传播计划与商户教育计划，优化卖家经营策略。 2. 数字营销与社交媒体运营（Digital & Social Media Marketing）： 策划并管理 Antom 的社交媒体矩阵，通过高质量内容吸引中小商户，提升品牌和活动的影响力： 筹划并发布优质社交内容，从 0 运营粉丝增长至行业领先水准。 利用数据驱动优化社交媒体投放策略，提高线索生成及互动率。 3. 媒体与生态合作（Media & Ecosystem Management）： 深度合作跨境电商行业媒体、KOL、外部服务商及协会等资源，发掘增长机会，提升平台媒体影响力。 4. 招商活动与商户孵化（Seller Activation & Onboarding）： 每季度计划并执行规模化线下招商会及直播，通过整合生态合作伙伴的资源，贡献招商线索。 5. 数据与活动分析（Data & Campaign Analysis）： 监测市场活动的执行效果，分析销售线索转化率、用户参与度与 ROI； 提取数据洞察优化未来市场活动及数字化运营策略。
Job description: - Global SME (small and medium enterprise) merchant solution specialist to help drive SME business growth: we have a global telesales team who manages global small to medium sized clients (and we have on ground BD team to cover large sized clients), and the role we are hiring will work closely with global telesales team to understand client needs, draft solution requirements, work with product/ tech and other key functions to deliver solutions and draft GTM plan to launch solutions successfully - Global product content specialist to bridge product knowledge and compelling content creation: create product documentation, feature guides, and customer-facing materials aligned with product specifications, and support sales/marketing teams with product positioning content and competitive analysis
WorldFirst is part of Ant International, a fast-growing world leading Fintech company where you will learn about the most advanced payment & finance technology and have the opportunity to use technologies to help global consumers and merchants to explore the world more easily - Global SME merchant solution specialist to help drive SME business growth: we have a global telesales team who manages global small to medium sized clients (and we have on ground BD team to cover large sized clients), and the role we are hiring will work closely with global telesales team to understand client needs, draft solution requirements, work with product/ tech and other key functions to deliver solutions and draft GTM plan to launch solutions successfully - Global product content specialist to bridge product knowledge and compelling content creation: create product documentation, feature guides, and customer-facing materials aligned with product specifications, and support sales/marketing teams with product positioning content and competitive analysis
With Ant's globalization strategy to provide excellent online payment service to SME clients, the candidate should have sense of global business development and strong sensitivity on online Payment and Finance Risk management operation areas. You would have the chance to design the end-to-end Risk Management operation solution about SME clients’ Onboarding and the day to day transition risk monitoring. To better achieve the risk management strategy, you would have the chance to work with the expertise globally to demonstrate how to better mitigate risk during onboarding review and transaction monitoring, and balance customer experience and risk control. At the same time, we would expect you to leading local risk operation systems establishment to facilitate the business growth in a health way. Responsibilities: 1.Understand business and internal product and process,to ensure the Risk operation excellent. 2.Design fraud and AML risk cases investigation method and prepare related for training to Risk team as well as business team. 3.Conduct Customer Due Diligence background investigations in adherence with fraud risk policy and compliance. 4.Work closely with the team to analysis the risk characteristics, customer experience pain points in a systematic way and establish the internal library of Customer Risk Profile. Provide knowledge feedback to risk policies/strategies team to improve operational efficiency and customer experience. 5.Monitor the operation system efficiency, and prepare intelligence reports / circulars for management's review. 6.Coordinate or collaborate with business units to solve the fraud and AML risk case, ensure the business comply with local requirement. 7.Support other ongoing customer risk management solution, including but not limit to, periodically account review, Enhance Due Diligence, etc.
We help SMEs in Hong Kong and Macau to kick-start online business. Our team is expanding rapidly to meet the increasing market needs. We provide a friendly working environment. Young talents who want to explore E-commerce are much welcome to join our team! Job Specifications As the direct sales repreentative of www.alibaba.com international E-commerce platform ● Develop new business opportunities; provide customers a complete set of export E-commerce solutions; ● Utilize multiple channels to call (cold call or warm call) and visit Hong Kong local exporters to subscribe platform services of www.alibaba.com (membership, pay per click ads, logistics and other services); ● Analyze clients' needs, summarize market & industry trends, and use export trade & E-commerce knowledge to grow clients' online B2B export business; ● Maintain good customer relationship with excellent account servicing capabilities We provide ● A very competitive salary package, and stock option incentives [base salary + unlimited commission + equity incentive] ● Extra base salary protection for first 6 months ● Transparent and clear promotion system and career development path [Global or cross-business division transfer channel] ● Paid annual leave and statutory holidays ● Complete training system [Provide one-week induction training + Mentoring system for new recruits + Aperiodic training programs by the headquarters]